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Springer Nature Proceedings excluding Computer Science

Anna Zarkada

Marketing Solutions to the Challenges of a VUCA Environment

Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023

Project Management, Planning and Control: The Art and Discipline of Delivery, Ninth Edition is a comprehensive guide designed to equip the reader with essential principles and techniques for managing engineering and technical projects from start to finish. This ninth edition is a widely recommended handbook, now enhanced with fresh insights to meet the evolving needs of project management professionals. Featuring brand new case studies, this edition includes significant updates on governance, adjudication, Building Information Modeling (BIM), agile project management, culture and diversity, international projects, sustainability, artificial intelligence, and digital tools. Chapters are restructured with clearly titled sections organized by theme, improving clarity and usability. Ideal for those pursuing Project Management Professional (PMP) qualifications, this edition aligns with the latest Project Management Body of Knowledge (PMBOK) from both the Project Management Institute (PMI) and the Association of Project Management (APM). It also includes questions and answers to help readers test their understanding. This book is an indispensable resource for both students and seasoned professionals seeking to master project management.

The Art and Discipline of Delivery

Project Management, Planning and Control

This textbook offers a comprehensive and interdisciplinary exploration of the digital transformation reshaping the financial sector. Bridging academic insight and industry practice, the book examines how financial technologies are redefining banking, payment systems, investment management, and insurance, while discussing innovations such as blockchain, artificial intelligence, and open banking.Structured to support graduate-level teaching and professional development, the book integrates theoretical foundations with real-world case studies from banks, neobanks, and fintech startups. It addresses organizational change, regulatory challenges in AI and cybersecurity, and emerging financing models for fintech ventures, including venture capital and crowdfunding. The book also explores digital marketing, brand management, and financial communication in the context of fintech hype and reputational strategy.With contributions from leading scholars and practitioners, this textbook equips students, instructors, and professionals with the tools to understand and navigate the evolving fintech ecosystem. It is particularly suited for courses in finance, innovation, and digital transformation, and serves as a core text for postgraduate programs in banking and financial technology.Cristina De Silva
 is a postdoctoral researcher in Corporate Finance at LIUC University, Italy and co-coordinator of the Master’s in Fintech and Digital Payments. Her research explores fintech, venture capital, and entrepreneurial finance. She teaches financial innovation, venture capital, and corporate finance and has published in international journals such as Research in International Business and Finance.
 Chiara Conte
 is a contract lecturer and co-coordinator of the Master’s in Fintech and Digital Payments at LIUC University, Italy. Her teaching and research focus on fintech innovation and venture capital, informed by experience at TIM Ventures and AIFI.
 Anna Gervasoni
 is Rector and Full Professor of Business Economics at LIUC University, Italy. A leading expert in alternative finance, she is Director General of AIFI and author of more than 50 publications. Her research focuses on private capital and entrepreneurial finance.
 Aurelio Ravarini
 is Full Professor of Organization and Information Systems at LIUC University, Italy and Director of the Digital Transition Hub. His research spans digital transformation and information systems with more than 200 publications and international appointments at institutions including Cornell University.
 &nbsp;

This textbook offers a comprehensive and interdisciplinary exploration of the digital transformation reshaping the financial sector. Bridging academic insight and industry practice, the book examines how financial technologies are redefining banking, payment systems, investment management, and insurance, while discussing innovations such as blockchain, artificial intelligence, and open banking.Structured to support graduate-level teaching and professional development, the book integrates theoretical foundations with real-world case studies from banks, neobanks, and fintech startups. It addresses organizational change, regulatory challenges in AI and cybersecurity, and emerging financing models for fintech ventures, including venture capital and crowdfunding. The book also explores digital marketing, brand management, and financial communication in the context of fintech hype and reputational strategy.With contributions from leading scholars and practitioners, this textbook equips students, instructors, and professionals with the tools to understand and navigate the evolving fintech ecosystem. It is particularly suited for courses in finance, innovation, and digital transformation, and serves as a core text for postgraduate programs in banking and financial technology.

The Transformation of Banking, Payments, and Financial Services

Advanced Fintech and Financial Innovation

When an AI initiative dies, the machine takes the blame. It's almost always the wrong suspect. Every executive who has quietly shelved an AI project has the same explanation ready: the model underperformed, the vendor oversold, the technology "wasn't there yet." In Prevail: What Leaders Must Do Now That Machines Can't Manage, Dr. Tim Bottke argues that this story is a convenient way to avoid the real culprit - a chain of management decisions made long before anyone trained a model. The bug isn't in the technology. It's in us. Bottke turns two decades of decision data into a working diagnostic. PREVAIL starts at the ground floor, where leaders reach for the tool before they've named the problem, and moves up through data, experimentation, ownership, measurement, funding, and governance. The uncomfortable finding is that the damage concentrates on the ground floor and compounds as management builds on those decisions.&nbsp; Readers will discover: <ul> <li>Why AI initiatives fail and how to course correct before the budget is committed</li> <li>Chapter checklists that allow for a working audit</li> <li>Action lists for the operator fixing a rollout, the executive shaping a portfolio, and the board member or investor stress-testing a proposal</li> <li>The one question that predicts success better than anything: what problem does this solve?</li> <li>Composite case studies based on public filings that show each failure pattern in the wild, and the fix that would have caught it</li> <li>A shared vocabulary for boards, investors, and operators to pressure-test any AI proposal</li> <li>What the market actually does when companies admit an AI failure&nbsp;</li> </ul> &nbsp; Prevail is written for those who need something firmer than hype to judge what's in front of them.&nbsp;

What Leaders Must Do Because Machines Can't Manage

Prevail

Platform Supply Chains in the AI Era

This open access book explores the network design and planning of platform-based supply chains in four chapters based on mathematical modeling, algorithm analysis, and numerical experiments. The main research methodologies in this book include mathematical modeling, linear programming, integer and combinatorial programming, and stochastic and robust optimization.&nbsp;What makes the book unique is the new insights into network design and planning for platform-based supply chains, which differ from those for traditional supply chains. This makes the subject in this book of significance, although there are abundant existing works on relevant topics for traditional supply chains. Another important feature of this book is the systematic perspective to unify network design in deterministic and uncertain settings for platform-based supply chains. By summarizing the new research results obtained from the implementation of a national project on platform-based supply chain, this provides a generalized scope on network design and planning for large-scale supply chains.

Network Design and Planning

Platform Supply Chains 3

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

Understand the complexities involved in managing destinations, including the current challenges at the forefront of the tourism industry such as climate change, overtourism and crisis management.

A Practical Approach

Responsible Destination Management

The New Rules of Wealth, Work and Power

All Swans Are Black

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

This open access book provides a systematic and in-depth analysis of the critical risks inherent in modern platform-based supply chains. Employing rigorous analytical methods, including game theory and advanced, computationally efficient simulation techniques, it delves into three core areas: operational risks, information and data risks, and quality and compliance risks. The book moves beyond traditional supply chain paradigms to address challenges unique to the platform economy. This includes the strategic threat of platforms using seller data to launch competing products, the complex trade-offs in managing third-party product quality, the impact of reactive capacity on quality decisions, and the challenge of optimizing inventory across networks of unprecedented scale.
 
 It is an essential resource for graduate students, academic researchers, and advanced practitioners in the fields of operations management, supply chain management, and information systems. The content is suitable for readers with a graduate-level understanding of these disciplines.

Risk Management

Platform Supply Chains 5

Harriman House Essentials

The Illusion of Choice

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

This book is an essential foundation text for oil and gas law as an area that has developed over the last decades, and considers its relevance to the UK oil and gas industry, with the UK government's commitments to reach net zero emissions by 2050. Split into four parts, the book considers the general framework of the International oil and gas industry; offers practical information on the overall UKCS framework; provides useful guidance on how to negotiate and review oil and gas contracts; and examines the future of the UKCS Oil and Gas industry. The Third Edition has been fully updated to include: - New rules for oil and gas drilling - The landmark case of R (Finch on behalf of the Weald Action Group &amp; Others) v. Surrey County Council (&amp; Others) - Technological advances - The UK's plans to reach net zero by 2050 Oil and Gas Law in the UK is written in a clear and reader-friendly style and includes detailed appendices on cross-boundary agreements and guidance on disputes. This title is included in Bloomsbury Professional's Environmental Law online service.

Oil and Gas Law in the UK

Marketing Solutions to the Challenges of a VUCA Environment

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