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Catalogue complet

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Kolb Bonita: Marketing Research

Marketing Research

A Concise Introduction

Part 1: Introduction to Uses and Methods of Marketing Research Chapter 1: Introduction To Marketing Research Chapter 2: Research as a Process Chapter 3: Determining The Research Question Chapter 4: The Research Proposal Chapter 5: Cultural Considerations for Marketing Research Chapter 6: Conducting Secondary Research Part 2: Qualitative Marketing Research Chapter 7: Choosing Participants For Qualitative Research Chapter 8: Planning and Conducting Focus Groups Chapter 9: In-depth, Intercept and Expert Interviews Chapter 10: Projective, Observational and Netnography Techniques Part 3: Quantitative Marketing Research Chapter 11: Determining Probability Samples Chapter 12: Questionnaire Design Chapter 13: Conducting Surveys Part 4: Analyzing and Reporting Findings Chapter 14: Analyzing Verbal And Other Qualitative Data Chapter 15: Analyzing Numerical Data Chapter 16: Report Writing And Presentation

Australian Uniform Evidence Law is an essential textbook for students and emerging practitioners. Providing a practical and clear introduction to this complex subject, the text covers the Evidence Act 1995 (Cth) and its operation across uniform Evidence Act jurisdictions. The textbook highlights the legislative extracts for each uniform evidence jurisdiction and discusses cases that inform the application of these provisions. The third edition includes updated cases and changes to the law, guiding students through the application of the Act and providing opportunities to apply new knowledge of evidence law in its ever-changing context. Chapters are written in an accessible style, featuring a summary of key points, a list of key terms and definitions, and further readings. Practice questions with guided solutions ensure students effectively apply their learnt knowledge to real-world examples. The final chapter, 'Putting it all together', comprises complex practice problems that test students' understanding of the concepts and rules covered.

Australian Uniform Evidence Law

This concise organization theory textbook provides students with four theoretical frameworks that students can use to analyse complex organizational issues.

Management and Leadership Analysis

Organization Theory

A book of psychological tests, questions, and exercises, to help you get to know yourself better

Psychological tests and questionnaires to develop emotional intelligence

How to Understand Yourself

Routledge Studies in Management, Organizations and Society

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

The Role of the NGO

Constructing the Global Consumer

An exciting new business ethics textbook that looks at the most pressing contemporary issues including data ethics, technology and equality and diversity.

Modern Business Ethics

Use this best-selling guide to learn how to construct and design effective surveys and questionnaires that will capture the customer insight and feedback you want to achieve.

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

Qualitative Research in an Age of Intelligent Machines provides a clear, structured approach to conducting qualitative research in today's technology-driven world.

Dr. Edwin Brown guides undergraduate, graduate, and doctoral researchers through the process of developing strong research questions, aligning methodology, and conducting meaningful analysis while responsibly integrating artificial intelligence tools.

This book emphasizes clarity, critical thinking, and ethical research practices-helping researchers move beyond confusion and build studies that are both rigorous and defensible.

Whether you are beginning your research journey or refining your dissertation, this guide offers practical insight into navigating qualitative inquiry with confidence in an age of intelligent machines.

Navigating Qualitative Inquiry with Emerging Intelligent Technologies

Qualitative Research in an Age of Intelligent Machines

"This book is one I wish I had bought at the start of my Psychology degree." - Five-star review 
 
Essay writing is a key part of the Psychology degree and knowing how to write effective and compelling academic essays is key to success.&nbsp; 
 
Whether it¿s understanding how to implement feedback you receive on essays, how to stop procrastinating or what makes an effective introduction, this book covers it all. Drawing on insights derived from teaching thousands of students over a 25-year period, How to Write Brilliant Psychology Essays, Second Edition, provides the keys that will unlock your writing potential. 
Each chapter has features to help you improve including:
<ul>
 <li>Ace your Assignment provide practical tips to help succeed</li>
 <li>Hacks provide key tips and tricks to improving your skills&nbsp;</li>
 <li>Exercises help try the theory out in practice</li>
</ul>
The book also has a chapter dedicated to using AI in essay writing, giving guidance on what to do and what could get you in trouble!
<div>&nbsp;</div>

How to Write Brilliant Psychology Essays

A PRACTICAL ROADMAP FOR IMPLEMENTING AI INTO YOUR PROFESSIONAL WORKFLOW TODAY You've seen the reports, read the articles, and digested the studies about AI's transformative impact on work, technology, and everything else. And now you're probably wondering: What should I do about it? How to Do More With Less answers that question directly, moving beyond explanations of what AI is toward actionable guidance on integrating it into your daily workflow. Sharon Gai takes you on a journey from understanding to implementation, with a glimpse of what lies ahead. Written for marketers, knowledge workers, entrepreneurs, and leaders managing lean teams with tight budgets, How to Do More With Less speaks to anyone who feels the world is changing faster than they can keep up. Whether you're anxious about your future or seeking competitive advantage, Gai provides the practical guidance you need to excel in an AI-driven economy.

Future-Proofing Yourself in an AI-driven Economy

How to Do More with Less

Master the tools and techniques needed to design, conduct, and analyze research projects effectively Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research. WILEY ADVANTAGE <ul> <li>Provides a clear, student-friendly introduction to business research with an informal and accessible writing style</li> <li>Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting</li> <li>Integrates real-world case studies and examples from various business disciplines to illustrate key concepts</li> <li>Emphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding</li> <li>Enhances critical thinking and problem-solving skills through structured exercises and hands-on activities</li> </ul> AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. <ul> <li>Videos: Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply.</li> <li>Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.</li> <li>Downloadable Files: Additional Cases and SPSS Data Sets can be found throughout the text, helping students further engage with the content.</li> </ul>

A Skill Building Approach

Research Methods for Business, with eBook Access Code

The Palgrave Encyclopedia of Social Marketing

Connecting with Australian Tort Law is a practical introduction to the principles and application of tort law. It guides students to expand their knowledge of tort law, improve their problem-solving and communication skills and advance their professional development. Now in its third edition, Connecting with Australian Tort Law maintains its clear two-part structure. Part 1 introduces students to the fundamentals of tort law, and provides practical tools needed to succeed academically. Students will learn how to structure a legal argument and answer complex questions before arriving at Part 2. This Part covers specific areas of tort law, including trespass to the person, trespass to land and personal property, nuisance, defamation and negligence. It examines the principles of tort law and uses case examples and legislation to demonstrate their application. Pedagogically rich, Connecting with Australian Tort Law includes problem-solving questions, tips and legislation alerts to keep students engaged and actively learning.

Connecting with Australian Tort Law

Marketing Research

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