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Sierra J: Marketing Research

Marketing Research

Understanding Consumers and Building Brand Value

Economics is vital, but its labyrinth of equations can make it feel disconnected from the real world. Enter a powerful tool: the metaphor.From longtime economics journalist Peter Coy comes an approachable and fun guide to the metaphors that unlock its power. With nearly 500 alphabetized entries, complemented by playful illustrations, Economics Without Numbers demystifies concepts, exploring their origins, the truths they express, and where they fall short. The result is a delightful and original primer on economic ideas and history that's perfect for students and anyone who wants to understand what makes the world go 'round.Coy has spent decades collecting these vivid metaphors. From "trickle-down economics" (the idea that making the rich richer will help the poor) to "inductivist turkey" (a parable about the perils of assuming that a trend will persist without knowing its cause), Coy brings economics to life.

An A-To-Z Guide for the Rest of Us

Economics Without Numbers

Easy-To-Use Rules for Meetings of Any Size

Democratic Rules of Order, 11th Edition

What employers must know about FMLA leave for both on-site and remote workers The federal Family and Medical Leave Act (FMLA) helps workers balance the demands of work, family, and personal care. But for employers, knowing how to apply this law fairly and legally can be difficult--especially when it comes to determining workers' eligibility for different types of leave, tracking intermittent leave, and completing the proper paperwork. What's more, related and sometimes overlapping workers' compensation statutes and state leave laws create complexity, such that any misstep can result in frustration for both managers and employees. This book provides answers--in plain English--to every employer's questions about the FMLA. It offers detailed information, sample forms, checklists, and other tools to help company managers and human resources personnel figure out: <ul> <li>who is eligible for leave</li> <li>what types of leave are covered</li> <li>how much leave individual employees may take, and</li> <li>how to comply with notice and other paperwork requirements.</li> </ul> This indispensable guide, from experienced employment law attorneys, has already helped thousands of companies learn how to respect employees' rights while simultaneously protecting their business interests. The 8th edition includes changes to state family and medical leave laws and discussion of how they intersect with the FMLA.

The Essential Guide to Family & Medical Leave

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

Renowned economists Abhijit Banerjee, Esther Duflo (corecipients of the 2019 Nobel Prize), and Michael Greenstone propose a radical new approach to combatting the most serious global crisis of our time: climate change. The lives of the world's poorest are already harder, hotter, and shorter thanks to emissions that disproportionately come from the world's richest. But just as the rich world's emissions are finally falling, poorer countries' are set to increase drastically.We seem to be caught in an impossible bind--but it's not too late. Substantial progress is possible if the wealthiest countries compensate the poorer countries for the harms that their emissions cause and, in exchange, poorer countries commit to climate action. Based on meticulous original research and years of fieldwork around the world, this paradigm-shifting and inspiring book reassures us that we can successfully confront the challenge. We can protect the poor while protecting our future. It's just economics.

A Better Deal for People and Planet

Just Economics

An updated new edition of the definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work.&nbsp;"What an asshole!" How many times have you said that about someone you work with? You're not alone! In the 20th anniversary edition of this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to help you understand why assholes can be so destructive to your company...and the best way to deal with them.&nbsp;&nbsp;Practical, compassionate, and downright funny, this guide offers: &nbsp;<ul><li>Strategies on how to pinpoint and eliminate negative influences&nbsp;</li><li>Illuminating case histories from major organizations</li><li>A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out &nbsp;</li></ul>The No Asshole Rule is a New York Times, Wall Street Journal, and USA Today bestseller.

Building a Civilized Workplace and Surviving One That Isn't

The No Asshole Rule (20th Anniversary Edition)

Drama in the workplace is natural, toxic, and optional. Most teams don’t fail because they lack drive or expertise. They break down under the slow grind of drama. Not the explosive kind, but the everyday, compounding frictions that everyone feels and no one names: meetings that go nowhere, issues that never get resolved, and tensions that sap energy and engagement. This “drama tax” erodes trust, stalls decisions, and diminishes performance, often right when the business stakes are highest. No Drama Teams is an intensely actionable guide to recovering this lost momentum. Told through the unfolding story of a real team under enormous pressure, the book shows scene-by-scene how drama is created and how it can be dismantled in real time. Along the way, renowned leadership coaches Diana Chapman and Jim Dethmer share their proven drama-busting tools, like recognizing when you're stuck on the drama triangle, “teaching the class” to end repeating problems, and making clean agreements that people actually keep. Part narrative, part guidebook, the book culminates in a six-month plan that anyone in any industry can use to replace blame with ownership, avoidance with candor, and drag with traction. Every team is paying for drama, whether they see it or not. No Drama Teams will show you how to cut the cost so you can get the full return on your time, energy, and talent.

Drama in the workplace is natural, toxic, and optional. Most teams don’t fail because they lack drive or expertise. They break down under the slow grind of drama. Not the explosive kind, but the everyday, compounding frictions that everyone feels and no one names: meetings that go nowhere, issues that never get resolved, and tensions that sap energy and engagement. This “drama tax” erodes trust, stalls decisions, and diminishes performance, often right when the business stakes are highest. No Drama Teams is an intensely actionable guide to recovering this lost momentum. Told through the unfolding story of a real team under enormous pressure, the book shows scene-by-scene how drama is created and how it can be dismantled in real time. Along the way, renowned leadership coaches Diana Chapman and Jim Dethmer share their proven drama-busting tools, like recognizing when you're stuck on the drama triangle, “teaching the class” to end repeating problems, and making clean agreements that people actually keep. Part narrative, part guidebook, the book culminates in a six-month plan that anyone in any industry can use to replace blame with ownership, avoidance with candor, and drag with traction. Every team is paying for drama, whether they see it or not. No Drama Teams will show you how to cut the cost so you can get the full return on your time, energy, and talent.

No Drama Teams

Half your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. Both are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. *Fair Game* is the way out. Rob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: AI success isn't really about AI. It's about data - and the software around it. Problems he's been solving for thirty years. This book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. You'll learn: - A five-part recipe for AI success you can apply to any project - Why successful AI is always custom AI - and why "custom" is less scary than it sounds - How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil You'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. Because AI isn't out of reach. It's fair game.

Customizing AI to Your Business Is Easier Than You Think

Fair Game

In an age of infinite AI-powered possibilities, the leaders who win won't be those who do more - they'll be those who strategically do less. Liberated By Limits reveals the counterintuitive power of constraints and introduces the TAM Framework (Target-Act-Modify), a simple system for using AI as a constraint architect that turns overwhelm into breakthrough. We live in the age of unlimited possibility. AI can draft, design, forecast, simulate, automate, and ideate. Businesses have more dashboards, more data, more choices than any generation before. So why does everything feel harder? Because abundance creates paralysis. In Liberated By Limits, bestselling author and CEO Rajeev Kapur reveals the counterintuitive truth that the world's most innovative breakthroughs - from Apollo 13's survival mission to Pixar's creative process to Southwest Airlines' low-cost model - didn't succeed despite constraints. They succeeded because of them. Now, Kapur argues, AI represents the most powerful constraint tool ever invented - if used correctly. Instead of using AI to generate more options, more expansion, and more noise, leaders can use it to narrow focus, eliminate distraction, and enforce disciplined execution. The book introduces the proprietary TAM Framework: Target - Identify the single constraint that matters most. Act - Deploy AI to enforce disciplined execution around that constraint. Modify - Iterate intelligently based on measurable results. With cinematic storytelling, peer-reviewed behavioral science, and practical Monday-morning exercises, Liberated By Limits bridges the gap between the "do less" movement and the AI revolution - becoming the first business book to connect these two mega-trends.

How Doing More with Less Unlocks Breakthrough

Liberated by Limits

Meaningful Work After the Middle Class

Gentrified Labour

Insights from a Luxury Brand Expert

The Art of Customer Relations

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success. Do you wonder why your organization can’t seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization’s culture. More than personnel, resources, or strategy, it’s culture that determines whether an organization succeeds or fails. But most leaders have a superficial or incomplete understanding of what organizational culture actually is and how it works—and few know how to activate it to supercharge their teams. In this groundbreaking book, bestselling scholar Marcus Collins reveals how to decode and optimize organizational culture. Organizational culture, he argues, is the backstage of a company that allows its front-stage to flourish. Drawing on his academic expertise and decades of corporate experience, Collins shows leaders how to fine-tune their organization’s culture to help their teams grow and their employees flourish. Filled with advice on everything from making the right hires to navigating organizational transformation, Good Soil is the essential guide to fostering a thriving culture—and leading a winning organization.

How the Right Organizational Culture Helps People Grow, Teams Flourish, and Companies Thrive

Good Soil

Marketing Research

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