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Marketing Management
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Marketing Management

A Customer-Centric Approach
Buch (gebunden)ca. 216.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Dezember 2024, ca. 360 Seiten, Englisch
Sage Publications
978-1-5296-2425-0

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