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Milani M: Marketing comportamentale

Marketing comportamentale

Learn how to design and deliver impactful sports events with lasting legacy outcomes. Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry. This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector. This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning &gt;Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Global, Digital and Sustainable Practices from Planning to Legacy

Strategic Sports Event Management

Absolute Essentials of Business and Economics

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.Divided into two parts - Concepts and Theories, and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

Absolute Essentials of Public Relations

Stop losing margin to unnecessary discounts with a structured pricing defense framework In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former President of Global Sales and Marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions. At the core of the book is the proprietary 4Q Framework-Gain, Retain, Grow, Re-engage-which reframes discount requests through the lens of relationship stage and strategic context. Readers gain eight psychologically grounded countermeasures to price pressure, real-world scripts, decision frameworks, and a leadership blueprint for building a no-discount culture from the ground up. Readers will also discover: <ul> <li>Why most price pressure stems from psychological discomfort and misaligned incentives rather than genuine market forces</li> <li>How to diagnose buyer uncertainty and respond with the appropriate countermeasure for each specific relationship stage</li> <li>Real-world scripts and structured decision frameworks designed for immediate deployment during high-stakes live sales conversations</li> <li>A leadership blueprint for embedding margin protection into sales team culture, training, and compensation structures</li> <li>Strategies for defending price in environments increasingly shaped by digital procurement tools and AI-driven buyer research</li> </ul> Written for both B2B and B2C sales professionals, small and midsize business owners, revenue leaders, CROs, sales managers, and CEOs concerned about margin erosion, Priced to Win&nbsp;delivers a ready-to-deploy operating system for protecting profitability without sacrificing deal volume or buyer relationships.

The Sales Leader's Framework for Closing Deals Without Caving on Price

Priced to Win

Are you ready to be interviewed on TV, radio, podcasts, YouTube shows, Instagram, TikTok, livestreams and other media platforms?If so, you need to be prepared before the host says, "Welcome to the show!"MY INTERVIEW TACTICS is a practical guide designed to help authors, entrepreneurs, speakers, coaches, consultants, experts, business owners and personal brands prepare for interviews that can help them gain exposure, build credibility, promote their message, sell more books, attract clients and grow their audience.Inside this book, Bart Smith shows you how to get organized, prepare your talking points, create an "Interview Me" page, build a media room, develop sample interview videos, improve your interview skills and use checklists so you show up ready, confident and professional.You'll also learn how to use AI to help you research shows, prepare better interview questions, rehearse your answers, sharpen your soundbites, create follow-up content and repurpose every interview into articles, clips, posts, emails and more.Whether you want to be interviewed about your book, business, product, service, story, cause or area of expertise, this book gives you a clear, simple and practical way to prepare before, during and after every interview.In this book, you'll discover how to: - Prepare for TV, radio, podcast, YouTube and online interviews- Create an "Interview Me" page that makes it easier for hosts to book you- Build a media room or press room that helps producers, hosts and reporters do their job- Create sample interview videos that show hosts what you're like before they book you- Develop strong interview questions and talking points- Rehearse your answers so you sound natural, confident and prepared- Use AI as your interview preparation assistant- Promote your interviews before and after they happen- Turn one interview into multiple pieces of content- Follow a personal interview checklist so you never feel scattered or unpreparedInterviews can open doors. They can introduce you to new audiences. They can help you sell books, generate leads, attract clients, build authority and get invited back again and again.But only if you're ready.MY INTERVIEW TACTICS will help you get ready, get organized and show up like the kind of guest hosts want to interview again. BartSmith.com

How To Prepare, Practice & Shine As A Guest On TV, Radio, Podcasts, YouTube, Instagram & TikTok

My Interview Tactics

How to become easier to understand, trust and recommend in an AI-shaped world

The Recommendation Economy

How Gen Z Is Transforming Marketing as We Know It

Branding Without Permission

"Makes a simple but quietly radical point: you cannot understand the modern economy--or the future of work--without understanding what is happening in women's economic lives." -- Inc.com A feminist romp through pop culture that illuminates how women influence and shape the economy. Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy. Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift, Misty L. Heggeness digs into the data, revealing women's hidden contributions and aspirations--the unexamined value they create by pursuing their own ambitions. She highlights the abundance of productive activity in their daily lives and acknowledges the barriers they still face. Exploring critical reforms regarding caregiving and gendered labor, this book offers advice for women to thrive in an economy that was not built for them.

How Women Mastermind and Redefine Our Economy

Swiftynomics

Routledge Studies in Ecological Economics

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely discussed issue and a key plank of the UN's Sustainable Development Goals (SDGs). The majority of the sustainable consumption research uses the SDG framework, but this only serves to reinforce an individualistic, efficiency-based approach and it does not sufficiently cover the specific situation of transition economies. In contrast, this volume promotes a collective approach to sustainable consumption, and combines general theoretical issues with empirical examples from the Polish economy. The first part of the book presents a theoretical approach to collective consumption which has the core concepts of justice and human nature at its heart. This approach emphasises the role of collective rationality and categorises aspects of sustainable consumption as a common and public good. The second part investigates diversified aspects of sustainability, including socio-economic inequalities as barriers to sustainable consumption, consumer sovereignty in the context of current legal regulations, and the impact on employees of changes to the types and conditions of work. It also examines the sharing economy and the legal conditions of its development. The third part adopts a political perspective focusing on the state policies enhancing the role of investment in public goods, analyses photovoltaic programmes which promote prosumption and indicates challenges to sustainability faced by many countries such as the energy crisis, sustainable finance, and cooperative platforms.This book will be of great interest to researchers and scholars interested in sustainability and consumption issues in economics, management, law, public administration, and political science.

The Case of Poland

Collective Sustainable Consumption

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Persuasion in Your Life

Routledge Studies in Marketing

Visual Methods in Marketing and Consumer Research

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Routledge Studies in Innovation, Organizations and Technology

Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely experimental. Due to its secure nature, many industrial players including banking and payment firms are looking for ways on using blockchain to develop consumer confidence and trust in the digital payments for wider adoptability and use.This book provides an in-depth and relevant overview of the main theories, frameworks, technologies and innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users' perspectives on blockchain technologies, metaverse, and digital payments. With chapters from international contributors, the book presents historical and contemporary developments, innovations, laws and legislation, research, and analysis using qualitative, quantitative, and mixed-method approaches to the adoption and continuous usage of these technologies and platforms.This timely collection offers valuable insights and empirical findings for bank executives, regulators, payment associations (VISA, MasterCard, etc.), policymakers, FinTech, BigTech, and start-up leaders who express interest in blockchain, metaverse, digital payments, as well as academia and researchers in the fields of business management, digital economy, digital technologies, and digital marketing.

A Global Digital Consumer Perspective

Blockchain, Metaverse, and Digital Payments

Marketing comportamentale

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