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Marketing Communication
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Marketing Communication

A Critical Introduction
Buch (gebunden)ca. 386.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

November 2001, ca. 416 Seiten, Englisch
Taylor and Francis
978-0-415-23039-1

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