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Marketing and Resource Management for
Green Transitions in Economies

Marketing and Resource Management for Green Transitions in Economies

Integrating CSR, ESG, and Innovation

Sustainability in Digital Enterprises

Makers of the Modern World

Peasants

A grounded guide to thinking bigger with AI--and putting both human and machine intelligence to work across business and everyday life In The Intelligence Leap: How Humans + AI will Solve Problems, Reimagine Business, and Improve Lives, Gopi Kallayil, the Global AI Business Strategist and Leader at Google, argues that AI is the most profound invention in human history--for one specific reason. Nearly every major tool before it extended our physical capabilities. AI amplifies our cognitive abilities, which represents a leap in human intelligence. It doesn't replace our natural intelligence; it complements it, so that a single person can now harness the thinking power of an entire team. Drawing on hundreds of conversations with the world's top executives, Kallayil turns that shift into something any leader can actually use. He starts by demystifying AI in plain English--how it works, and what it's genuinely good at versus what it isn't. From there he makes his central case: the biggest breakthroughs won't come from working faster, but from non-linear thinkers who reimagine the problem entirely, the way Uber's founders stitched together maps, GPS, and idle cars into something the taxi and car rental industries never saw coming. AI doesn't hand out big ideas, but it supercharges the people who have them--empowering them to chase even bolder ones and build disruptions that dwarf what we've seen so far. The rest of the book brings all of this down to earth. Kallayil looks at business through four lenses--consumer behavior, marketing, service delivery, and operations--and gives readers practical frameworks alongside case studies from hospitality, retail, financial services, healthcare, and transportation. Throughout, his message stays consistent: this is a moment of extraordinary opportunity, and it belongs to whoever has the best idea and can act on it first. Readers will also discover: <ul> <li>A jargon-free explanation of how AI actually works--what it's uniquely good at, and where it still falls short</li> <li>Why non-linear thinking, not raw effort or technical expertise, produces real breakthroughs--and how AI helps those thinkers reach solutions no one else has found</li> <li>The four conditions that spark non-linear thinking inside any organization</li> <li>Case studies from six industries--hospitality, transportation, retail, financial services, auto, and healthcare--showing the same transformation play out in strikingly different ways</li> <li>A grounded, optimistic take on AI's real risks--and the guardrails that let you move fast without getting burned</li> </ul> Ideal for business leaders, entrepreneurs, marketers, and anyone trying to understand where they fit in an AI-powered world, The Intelligence Leap offers a grounded way to combine human and artificial intelligence--to solve problems, transform organizations, and create lasting value.

How Human + AI Will Solve Problems, Reimagine Business, and Improve Lives

The Intelligence Leap

This book provides a well-founded and practice-oriented analysis of blockchain technology as a digital disruptive business innovation in the context of small and medium-sized enterprises (SMEs). By combining theoretical foundations with an empirical case study in the field of document management, it demonstrates how technological concepts can be translated into practical business applications. The focus is on key strategic success factors such as user acceptance, resource availability, and organizational integration. The analysis is based on an international research framework and systematically incorporates current global studies and developments. In doing so, the author offers valuable insights for academia, business practice, and policymakers operating at the intersection of digitalization and the SME sector.&nbsp;The AuthorDr. Evgeniya Lange
 serves as a lecturer at various institutions. Her research focuses on digital disruptive innovations, digital transformation, and blockchain technologies. She earned her doctorate from Middlesex University London, where she specialized in blockchain innovation in the context of small and medium-sized enterprises (SMEs). She has also studied digital technologies and business at several renowned institutions, including Harvard University, the Massachusetts Institute of Technology (MIT), Stanford University, the University of Oxford, and Cornell University. Since 2008, she has been active as an entrepreneur, combining academic expertise with extensive practical experience in the SME sector and in government-funded digital transformation projects. Through her work, she bridges the gap between research and practice, with a particular focus on the opportunities and challenges of digital innovation for businesses.
 The translation was done with the help of artificial intelligence. A&nbsp;subsequent&nbsp;human revision was done primarily in terms of content.&nbsp; 
 This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

This book provides a well-founded and practice-oriented analysis of blockchain technology as a digital disruptive business innovation in the context of small and medium-sized enterprises (SMEs). By combining theoretical foundations with an empirical case study in the field of document management, it demonstrates how technological concepts can be translated into practical business applications. The focus is on key strategic success factors such as user acceptance, resource availability, and organizational integration. The analysis is based on an international research framework and systematically incorporates current global studies and developments. In doing so, the author offers valuable insights for academia, business practice, and policymakers operating at the intersection of digitalization and the SME sector.

Advantages and Challenges of Blockchain Technology: A Case Study

Digital Disruptive Innovations: Blockchain for SMEs

A business idea is not a business model.
A product, app, shop, service, audience, or brand is only the beginning. The real question is how the business makes money, delivers value, keeps customers, carries costs, manages risk, and survives once the first excitement has gone.
The Rough Start Guide to Business Models is a practical guide for founders, entrepreneurs, creators, operators, and serious business readers who want to understand the commercial structures behind real companies. It explains more than 50 business models, from direct selling, e-commerce, subscriptions, freemium, marketplaces, licensing, franchising, white label supply, hidden revenue, customer data, luxury, no frills, automation, and platform models through to performance contracts, sensor as a service, crowdfunding, revenue sharing, and experience-led businesses.
This book is not about startup slogans or fashionable labels. It is about asking harder questions before committing time, money, and reputation to the wrong structure.
Who pays? Why do they pay? What does it cost to serve them? Why will they return? What happens when the model grows? What could break it?
For anyone trying to build, analyse, fund, operate, or understand a business, this guide offers a clear framework for choosing a model that can survive contact with reality.

A Rough Start Guide To Business Models

When an AI initiative dies, the machine takes the blame. It's almost always the wrong suspect. Every executive who has quietly shelved an AI project has the same explanation ready: the model underperformed, the vendor oversold, the technology "wasn't there yet." In Prevail: What Leaders Must Do Now That Machines Can't Manage, Dr. Tim Bottke argues that this story is a convenient way to avoid the real culprit - a chain of management decisions made long before anyone trained a model. The bug isn't in the technology. It's in us. Bottke turns two decades of decision data into a working diagnostic. PREVAIL starts at the ground floor, where leaders reach for the tool before they've named the problem, and moves up through data, experimentation, ownership, measurement, funding, and governance. The uncomfortable finding is that the damage concentrates on the ground floor and compounds as management builds on those decisions.&nbsp; Readers will discover: <ul> <li>Why AI initiatives fail and how to course correct before the budget is committed</li> <li>Chapter checklists that allow for a working audit</li> <li>Action lists for the operator fixing a rollout, the executive shaping a portfolio, and the board member or investor stress-testing a proposal</li> <li>The one question that predicts success better than anything: what problem does this solve?</li> <li>Composite case studies based on public filings that show each failure pattern in the wild, and the fix that would have caught it</li> <li>A shared vocabulary for boards, investors, and operators to pressure-test any AI proposal</li> <li>What the market actually does when companies admit an AI failure&nbsp;</li> </ul> &nbsp; Prevail is written for those who need something firmer than hype to judge what's in front of them.&nbsp;

What Leaders Must Do Now Because Machines Can't Manage

Prevail

Build an organization that thrives decades ahead while competitors struggle to adapt In Be Future Ready: Create Tomorrow's Organization Today, futurist and innovation strategist Nikki Greenberg delivers a practical framework for leaders navigating an era of artificial intelligence, humanoid robots, and spatial computing. Drawing on her experience advising Fortune 500 company's leaders including Bank of America, Salesforce, and Honeywell, Greenberg shows how to build organizations that are stable yet adaptable. Be Future Ready reveals how to position your organization to seize new opportunities with agility while freeing yourself from lock-in costs and legacy commitments. You'll discover how to attract top talent drawn to purposeful work, create customer experiences supercharged by technology, and develop leadership teams ready to lead with boldness, clarity, and vision. Readers will also discover: <ul> <li>Strategies for building inspired, invigorated teams that show up with drive and purpose to deliver exceptional results</li> <li>Frameworks for evaluating which technology trends are truly relevant for sustainable, market-leading businesses in coming decades</li> <li>Methods for positioning your organization not just two steps ahead but two decades ahead of competitors</li> <li>Practical approaches to becoming freed from legacy commitments while remaining positioned to seize emerging opportunities</li> <li>Leadership principles for building a lasting legacy that attracts top talent and customer loyalty</li> </ul> An indispensable resource for C-suite executives, emerging leaders, and entrepreneurs, Be Future Ready equips professionals at every level to lead organizational transformation. Gen Z professionals will find a playbook that understands their world and empowers them to shape it.

Be Future Ready

THE BESTSELLING BOOK THAT EXPLAINS THE THREAT TO HUMANITY FROM AI'The most important book of the decade' MAX TEGMARK, author of Life 3.0'Better than any book on the subject I've ever read. A loud trumpet call to humanity to awaken us as we sleepwalk into disaster' STEPHEN FRYAI is the greatest threat to our existence that we have ever faced.The scramble to create superhuman AI has put us on the path to extinction - but it's not too late to change course. Two pioneering researchers in the field, Eliezer Yudkowsky and Nate Soares, explain why artificial superintelligence would be a global suicide bomb and call for an immediate halt to its development.The technology may be complex, but the facts are simple: companies and countries are in a race to build machines that will be smarter than any person, and the world is devastatingly unprepared for what will come next.Could a machine superintelligence wipe out our entire species? Would it want to? Would it want anything at all? In this urgent book, Yudkowsky and Soares explore the theory and the evidence, present one possible extinction scenario and explain what it would take for humanity to survive.The world is racing to build something truly new - and if anyone builds it, everyone dies.'The best no-nonsense, simple explanation of the AI risk problem I've ever read' YISHAN WONG, former Reddit CEO*A GUARDIAN AND NEW STATESMAN BOOK OF THE YEAR*

The Case Against Superintelligent AI

If Anyone Builds It, Everyone Dies

Sustainable Development Goals Series

Redefining the Diversity and Dynamism of Natural Resources Management in the Global South

Palgrave Studies in African and Development Economics

This book provides a comprehensive analysis of the land economy of Ghana, a country that has experienced rapid economic changes and complex governance challenges. Bringing together ideas from across economics, property law, sociology, and environmental science, it offers unique insight into how land is acquired, owned, managed, valued, utilised, and conserved within a diverse legal framework. Practical solutions are offered to address common land related issues, such as tenure insecurity, land disputes, and market inefficiencies, and to maximise the land’s economic potential, in line with sustainable development principles.This book is an essential resource for understanding the land economy and Africa’s rapidly evolving economic landscape. It will be relevant to students, researchers, and policymakers interested in the land economy and development economics.Felix Nikoi Hammond 
 is Professor of Economics at Dominion University College. He previously served as Senior Land Administration Officer for the Lands Commission of Ghana.

This book provides a comprehensive analysis of the land economy of Ghana, a country that has experienced rapid economic changes and complex governance challenges. Bringing together ideas from across economics, property law, sociology, and environmental science, it offers unique insight into how land is acquired, owned, managed, valued, utilised, and conserved within a diverse legal framework. Practical solutions are offered to address common land related issues, such as tenure insecurity, land disputes, and market inefficiencies, and to maximise the land’s economic potential, in line with sustainable development principles.This book is an essential resource for understanding the land economy and Africa’s rapidly evolving economic landscape. It will be relevant to students, researchers, and policymakers interested in the land economy and development economics.

Navigating Tradition, Law, and Sustainable Development

The Land Economy of Ghana

In a complex business landscape, enterprise architecture can't afford to be a static governance process. Instead, architecture must be adaptive and strategic. This book shows how. Drawing on decades of experiences, Adaptive Enterprise Architecture by Rubi Kaur is a practical guide to enterprise architecture that responds to real business conditions. Explaining why traditional architecture practices are no longer effective, it shows the impact of the pressures of AI, the complexity of modern organizations both in terms of technology and structure as well as the increase of ESG, tech supply chain and geopolitical risks. The book introduces its FLOW model which covers how architecture must operate in the new world. It explains how architect can work across the entire business, build adaptive and evolving architecture, reimagine their roles as orchestrator, create adaptive and agile governance. It equips architects to operate in flow: adapting in real time, orchestrating across business, technology, people and AI. Each chapter will include reflection prompts and practical experiments. The book will feature real-world examples from financial services, telecommunications, the public sector and consulting from the authors' careers and interviews with leading practitioners.

Shape the Flow of Value, Decisions and Innovation

Adaptive Enterprise Architecture

Organizations have been promised that AI will revolutionize them. But what ends up happening is that AI ends up being introduced like standard software. When productivity is the only focus of enterprise AI, the real insights that AI can offer prove elusive. This book shows a better way. Written by leading AI expert and keynote speaker Richard Foster-Fletcher, The AI Gap explains why enterprise AI in most organizations isn't producing the insights that were promised. AI enters as a promise of new intelligence but passes through the procurement, security, legal and compliance systems built for standard software. These systems strip AI of its potential. This book traces how this happens, why it persists and what organization must change to capture the insights AI can deliver. This book will explain why the way AI is implemented keeps restricting its potential and what organization must change to capture the true value of AI. AI works best when it and employees are given the freedom to explore, challenge ideas and use AI in new and create ways. This book is about developing the structures, the environment, and the culture that allows AI to flourish in an organization as a key driver of insights rather than a simple productivity improvement.

How to Fix Enterprise AI and Get Real Insights

The AI Gap

Marketing and Resource Management for Green Transitions in Economies

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