<div class="raw-html-embed"> Newsletteraktion: Abonnieren Sie jetzt unseren Newsletter und sichern Sie sich bis zum 8. August 2025 10% Rabatt auf Ihre Onlinebestellungen. <a href="/newsletter">Infos und Anmeldung.</a></div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Bowden-Green T: Marketing and Psychology

Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

About the authorsContentsList of figuresAcknowledgementsIntroductionChapter 1.Marketing &amp; Psychology in Practice.Chapter 2. Audience: Using Psychology for Segmentation. Personality - five traits. Personality - dark triad. Intelligence. Socioeconomics Geography (culture) Age. Sex and gender Chapter 3. Audience: Customer Disposition. Attitude. Beliefs. Values. Morals. Motivation. Executive functions. Self-evaluation. Chapter 4.Audience: Navigating Social Dynamics.Relationships with others. Using others as reference points. Impression managementThe influence of crowds.Chapter 5.Brand: Shaping Brand Perception.Attention.Cognition.Emotion.Branding.Messaging.Storytelling.Language.HumourMemory aides.Visual senses.Aural senses. Chapter 6. Brand: Finding The Right Voices.Judgement of people.Likeability and authenticity.Credibility.Authority and status.Chapter 7.Choice: Embedding Your Brand in Memory.Implicit and explicit memory. Long-term v short-term memory.Rumination.Other memory effects.Information processing.Conditioning.Chapter 8.Choice: Recognizing Biases and Demonstrating Value. Reference-dependence.Loss and gain.Time-related assessmentEffortOwnership.Choice.Presentation of prices.Self-control and decision-making.Assessment of chance and logical fallacies.Time perception when making decisions.InvolvementSummary. References.Index.

Provides a comprehensive framework for understanding mental health in the workplace Job Stress Revisited: A Thought Provoking Take on Mental Health and Work&nbsp;offers a critical and much-needed re-evaluation of how job stress is understood, addressed, and managed in modern workplaces. In contrast to popular narratives that individualize stress and recommend surface-level interventions, this resource challenges these assumptions by locating job stress within the very structure and nature of work itself. Drawing on more than a decade of clinical and academic experience, the author underscores how workplace environments and policies-not personal shortcomings-are often the true sources of stress-related mental health issues. Empowering readers to become informed advocates for lasting change, the book offers a multi-dimensional exploration of job stress, informed by biological, epidemiological, and activity-centered approaches. A structured three-part format builds from foundational concepts to actionable solutions, first clearly defining essential concepts-work, health, and their intersections-before delving into critical issues such as burnout, harassment, toxic workplace dynamics, and substance use. In the final section, Durand-Moreau calls for systemic change, advocating for robust policies, workplace inspections, and structural reform rather than temporary fixes. A practical guide for those who seek to make work environments healthier and more equitable,&nbsp;Job Stress Revisited: A Thought Provoking Take on Mental Health and Work: <ul> <li>Challenges prevailing wellness narratives by shifting focus from individuals to systemic workplace factors</li> <li>Integrates clinical insights from over 400 work-related mental health cases</li> <li>Offers a comparative international perspective, especially from Canadian and French occupational health systems</li> <li>Combines theoretical analysis with practical case studies to enhance accessibility</li> <li>Explores lesser-addressed topics such as doping at work</li> </ul> With vivid case studies and accessible illustrations throughout,&nbsp;Job Stress Revisited: A Thought Provoking Take on Mental Health and Work&nbsp;is essential reading for graduate and professional-level courses such as Occupational Health, Work Psychology, Organizational Behavior, and Public Health Policy. It is ideal for degree programs in Occupational Medicine, Human Resources, Public Health, and Industrial-Organizational Psychology as well as working professionals like union reps, HR, and any worker interested in this topic.

A Thought Provoking Take on Mental Health and Work

Job Stress Revisited

A new operating system for business in the age of AI

Market-Led Growth

Psychology Revivals

An Environmental Psychology of Football Grounds

Football in its Place

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

Creating cultures of trust and belonging

Unlocking Authenticity

Concepts for Critical Psychology

Psychology and Neoliberalism applies multidisciplinary perspectives to explore psychology's role as a bulwark of liberalism and the neoliberal capitalist order. It argues that the emergence of the cognitive revolution and the recent interest in social class and globalization have made psychological theory and practice instrumental in the expansion of neoliberalism.

Psychology and Neoliberalism applies multidisciplinary perspectives to explore psychology's role as a bulwark of liberalism and the neoliberal capitalist order. It argues that the emergence of the cognitive revolution and the recent interest in social class and globalization have made psychological theory and practice instrumental in the expansion of neoliberalism.

Psychology and Neoliberalism

Status Defense Myths: Understanding How Power and Privilege Go Unpunished investigates the role of status in the decision to punish or permit violence in society. Whether sexual, racial, political or financial, powerful factors work to maintain the status quo, heaping retribution on low-status perpetrators and delivering leniency to those with high-status. The model of status defense myths identifies four factors that are used to justify violence or absolve perpetrators of blame: evidence, deviance, danger and social worth. Status defense myths have been studied most often in the context of men's sexual violence toward women, particularly "victim blaming", hence this is a timely resource. Whether on an elementary school playground, courtroom, or boardroom, status defense myths are used to privilege the rights of some at the expense of others. Understanding how this rhetoric exists and how it works is essential to understanding and combatting injustice.

Understanding How Power and Privilege Go Unpunished

Status Defense Myths

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level studies.

Marketing and Psychology

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Weitere Titel zum Thema