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Aus der Reihe: e-fellows.net stipendiaten-wissen

Rosalie Zacher

Marketing and Communication Strategies of Sustainable Startups

Understand how circular economy principles reshape business strategy and practice. The Circular Economy by Suzanne Smit and Uthayasankar Sivarajah is a practical and theory-informed textbook for postgraduate and final-year undergraduate students studying Circular Economy, Sustainable Business and related business and management courses. Aligned with contemporary module outcomes, it addresses why circular economy thinking is essential for modern business and how organizations can embed sustainability across core functions. The textbook examines how businesses can plan, implement and manage circular transitions by integrating circular economy principles, metrics and decision-making frameworks into everyday business activity. Structured around four interrelated stages, it explores strategic planning, resource organization, leadership and control mechanisms that enable organizations to move from linear to circular models. Real-world examples from Ikea, the Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger demonstrate how circular strategies are applied in practice across industries and regions. This textbook includes: - A four-part framework covering planning, organizing, leading and controlling circular economy initiatives - Clear explanations of circular economy theories, strategies and performance metrics - Application of circular principles to finance, operations, supply chain management and business storytelling - Real-world examples illustrating how organizations manage circular transitions &gt;Whether studying sustainable business or preparing for roles in strategy, operations or sustainability, this textbook equips students with the knowledge and practical insight needed to support and lead circular transformation in organizations.

Strategies and Principles for Responsible Businesses

The Circular Economy

Palgrave Studies in Impact Finance

This Open Access book explores the evolving landscape of non-financial reporting and ESG (Environmental, Social, and Governance) performance, with a specific focus on small and medium-sized enterprises (SMEs) and micro-enterprises. Drawing on European regulatory frameworks, stakeholder theory, and empirical case studies, the book examines how SMEs navigate sustainability demands in a context traditionally dominated by large corporations and global standards.The book addresses the historical evolution of CSR, the challenges of ESG integration for investors, and the methodological development of a composite ESG indicator tailored to SMEs. It introduces innovative tools such as the Mazziotta–Pareto Index and participatory accounting frameworks like CARE and SEMA, offering practical insights into ESG measurement and reporting. Through comparative case studies and analysis, it bridges the gap between ESG theory and SME realities, contributing to both academic research and professional practice.Ideal for scholars in economics, finance, and sustainability, as well as practitioners and policymakers, this book advances the conversation on responsible innovation, regional development, and the future of ESG in the SME sector.

This Open Access book explores the evolving landscape of non-financial reporting and ESG (Environmental, Social, and Governance) performance, with a specific focus on small and medium-sized enterprises (SMEs) and micro-enterprises. Drawing on European regulatory frameworks, stakeholder theory, and empirical case studies, the book examines how SMEs navigate sustainability demands in a context traditionally dominated by large corporations and global standards.The book addresses the historical evolution of CSR, the challenges of ESG integration for investors, and the methodological development of a composite ESG indicator tailored to SMEs. It introduces innovative tools such as the Mazziotta–Pareto Index and participatory accounting frameworks like CARE and SEMA, offering practical insights into ESG measurement and reporting. Through comparative case studies and analysis, it bridges the gap between ESG theory and SME realities, contributing to both academic research and professional practice.Ideal for scholars in economics, finance, and sustainability, as well as practitioners and policymakers, this book advances the conversation on responsible innovation, regional development, and the future of ESG in the SME sector.Sandra Kendo
 is an Associate Professor of Monetary and Banking Economics at the Université Catholique de Lille, where she teaches macroeconomics, finance, and financial mathematics. She holds a PhD in Economics from the Université de Lorraine and is a research affiliate of CEREFIGE and a member of the LITL (Laboratoire Interdisciplinaire des Transitions de Lille). Her research focuses on financial stability, systemic risk, banking competition, and ESG integration in financial institutions.

Standards, Challenges, and Impact for the SME of Tomorrow

Non-Financial Reporting and ESG Performance

Routledge Studies in Innovation, Organizations and Technology

Psychological and Social Implications

Artificial Intelligence in Creative Industries

Helping business leaders understand what their sustainability priorities are, this book is an essential guide exploring what stalls company-wide environmental action and how to turn it around.
 
The science is clear. Businesses need to act. And while research shows CEOs and other leaders are on board with sustainability, what we see in reality is rising emissions and companies retracting their net-zero commitments. In order to solve grave environmental concerns related to non-renewable energy use, climate change and greenhouse gas emissions, leaders from all disciplines must collaborate to change company culture and develop long-term solutions.
 
Exploring the challenges of leading sustainability strategies and the regenerative business models needed to implement positive change, The Sustainability Playbook is driven by insights from global leaders and CEOs. Including essential guidance from CEOs at Chanel, IKEA, Microsoft and Patagonia Provisions to name a few, this book helps business leaders understand what their sustainability priorities are, what stalls global action and how businesses can turn it around.

The Leader’s Guide to Action

The Sustainability Playbook

Education in the Asia-Pacific Region: Issues, Concerns and Prospects

This book presents the results of a Hong Kong study that focused on refugees’ contributions, and potential, to support green urban development. It describes education about sustainability principles in non-formal skills development settings, and the benefits of this learning for refugees.

International studies highlight the importance of skills development for disadvantaged groups so they can effectively integrate into accepting societies. However, developing green skills that can help refugees engage in sustainability efforts in new settlements is new and proved successful in our Hong Kong study.

Theoretical and practical angles are used to explore the topic and emphasize the importance of a transformative design for skills development programs for disadvantaged groups as an educational response towards challenges of sustainable urban development. The book discusses the interplay between opportunity structures, agency, and the gendered experience and outlines the results of skills training on three levels – personal, community and society. This book applies a novel approach in searching for a positive view on refugees and their role in society.

The book also highlights social entrepreneurship and its impact on the personal and community levels, following skills training, in terms of behavioural change and participation in society’s sustainability efforts. Researchers, field workers at NGOs working with refugees, TVET practitioners and policymakers can benefit from this book as it includes recommendations for policy change.

This book presents the results of a Hong Kong study that focused on refugees’ contributions, and potential, to support green urban development. It describes education about sustainability principles in non-formal skills development settings, and the benefits of this learning for refugees.International studies highlight the importance of skills development for disadvantaged groups so they can effectively integrate into accepting societies. However, developing green skills that can help refugees engage in sustainability efforts in new settlements is new and proved successful in our Hong Kong study.Theoretical and practical angles are used to explore the topic and emphasize the importance of a transformative design for skills development programs for disadvantaged groups as an educational response towards challenges of sustainable urban development. The book discusses the interplay between opportunity structures, agency, and the gendered experience and outlines the results of skills training on three levels – personal, community and society. This book applies a novel approach in searching for a positive view on refugees and their role in society.The book also highlights social entrepreneurship and its impact on the personal and community levels, following skills training, in terms of behavioural change and participation in society’s sustainability efforts. Researchers, field workers at NGOs working with refugees, TVET practitioners and policymakers can benefit from this book as it includes recommendations for policy change.&nbsp;

Building Skills through Non-formal Learning

Education for Refugees and Sustainable Green Urban Development

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Nachhaltigkeit darf sich nicht nur an kurzfristigen Erfolgen oder ausschließlich an finanziellen Ergebnissen orientieren, sondern muss zwangsläufig langfristige Ziele wie Stabilität, Resilienz und Flexibilität verfolgen. Dies gilt auch für die Berücksichtigung ökologischer und sozialer Aspekte und die Umsetzung entsprechender Maßnahmen. Dieses Buch will mit sachlichen und wissenschaftlich fundierten Argumenten sowie unter Berücksichtigung historischer und aktueller Entwicklungen in Wirtschaft und Politik einen Beitrag zur Diskussion um die wichtigen und drängenden Fragen der Nachhaltigkeit leisten. Die aus der Analyse skizzierten 16 Bausteine fassen wesentliche Aspekte und Herausforderungen der Transformation zusammen.Die zentralen Herausforderungen der Nachhaltigkeit wurden in der 2. Auflage noch pointierter und umfassender dargestellt, ebenso die Aufweichung nachhaltigkeitsbezogener EU-Regulierungen (z. B. Berichtspflichten, Lieferkettengesetze, Emissionshandel, Grenzausgleichsmechanismus). Angesichts des weltweiten Rückgangs demokratischer Strukturen und der Ausbreitung autokratischer Machtpolitik wird die politische Dimension tiefgreifend analysiert.Der Inhalt<ul><li>Freiwillig nachhaltig oder hilft nur Druck?</li><li>Was bringen Klimaschutzabkommen und CO₂-Bepreisung?</li><li>Machen Lieferkettengesetze die Welt wirklich besser?</li><li>Ressourcenknappheit und Kreislaufwirtschaft</li><li>Wirtschaftswachstum – Wahn oder Wirklichkeit?</li><li>Wieviel ist genug? Können wir verzichten?</li><li>Wesentliche Bausteine für eine funktionierende nachhaltige Transformation</li></ul>Der Autor Prof. Dr. Ronald Bogaschewsky
 ist Inhaber des Lehrstuhls für BWL und Industriebetriebslehre an der Universität Würzburg. Seine Forschungsschwerpunkte liegen in den Bereichen Einkauf, Supply Chain Management sowie der ökonomisch-ökologisch-sozialen Nachhaltigkeit und Globalisierung.

Nachhaltigkeit darf sich nicht nur an kurzfristigen Erfolgen oder ausschließlich an finanziellen Ergebnissen orientieren, sondern muss zwangsläufig langfristige Ziele wie Stabilität, Resilienz und Flexibilität verfolgen. Dies gilt auch für die Berücksichtigung ökologischer und sozialer Aspekte und die Umsetzung entsprechender Maßnahmen. Dieses Buch will mit sachlichen und wissenschaftlich fundierten Argumenten sowie unter Berücksichtigung historischer und aktueller Entwicklungen in Wirtschaft und Politik einen Beitrag zur Diskussion um die wichtigen und drängenden Fragen der Nachhaltigkeit leisten. Die aus der Analyse skizzierten 16 Bausteine fassen wesentliche Aspekte und Herausforderungen der Transformation zusammen.Die zentralen Herausforderungen der Nachhaltigkeit wurden in der 2. Auflage noch pointierter und umfassender dargestellt, ebenso die Aufweichung nachhaltigkeitsbezogener EU-Regulierungen (z. B. Berichtspflichten, Lieferkettengesetze, Emissionshandel, Grenzausgleichsmechanismus). Angesichts des weltweiten Rückgangs demokratischer Strukturen und der Ausbreitung autokratischer Machtpolitik wird die politische Dimension tiefgreifend analysiert.&nbsp;

Nachhaltigkeit im Spannungsfeld von Wettbewerbsfähigkeit und Geopolitik

SustainAbility

Routledge Advances in Management and Business Studies

This book covers the relationship between artificial intelligence and sustainability goals, bringing together cutting-edge research and insights from business researchers and practitioners.Through real-world case studies from a variety of industries and regions around the world, the book examines how AI can optimise processes, reduce carbon footprints, and support climate action. It also delves into the ethical considerations of deploying AI in an environmentally conscious manner, ensuring that AI's benefits are realised without compromising the planet's well-being.A valuable resource for academics in the fields of AI, sustainability, and business practices. The book will also interest university administrators, industry professionals, and policymakers seeking to drive positive, sustainable change in their respective fields.

Strategies for Modern Businesses

AI-Powered Sustainability

Topics in Regulatory Economics and Policy

This volume presents original essays by leading researchers and practitioners in postal and delivery economics, drawn from the&nbsp;32nd Conference on Postal and Delivery Economics, held in Berne (Switzerland), on 29-31 May 2024. The book explores the&nbsp;evolving dynamics of the postal and delivery sector in a rapidly changing digital and environmental landscape, offering insights into regulatory challenges, technological advancements, financial sustainability, competition, and policy innovation.
Building upon previous editions, this book continues to reflect the&nbsp;convergence of economic, technological, and regulatory transformations&nbsp;shaping the industry. It critically examines the&nbsp;future of postal services&nbsp;by addressing&nbsp;issues such as the evolution of the universal service obligations (USO) in the face of digital communication and parcel growth; the role of new pricing models, financial reforms, and regulatory frameworks in the sustainability of the sector; leveraging digital innovation and green transitions for improved efficiency, competition, and environmental performance;&nbsp;analytical and methodological approaches for optimizing postal networks and policy decisions.
As such, this book will be useful for graduate students and professors interested in postal and regulatory economics as well as postal administrations, consulting firms, and federal government departments.

Universal Service, Challenges, and Innovations

Postal Strategies in a Digital and Green Transition

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

This book explores how employee green behavior can drive sustainability within organizations. Bringing together cutting edge research by a diverse group of scholars, the book investigates the challenges of fostering environmentally conscious behavior among employees and effective methods of leveraging HR strategies to achieve long-term sustainability goals. Through insights and case studies from various industries and regions, the book critically examines the various factors and outcomes of green employee behavior, the impacts of such behavior, and the methodologies for cultivating and measuring it. With its comprehensive exploration of employee green behaviour and its impact on long term sustainability, the book serves as a valuable resource for HR professionals, sustainability practitioners, and anyone interested in the convergence of human resources and environmental stewardship.

This book explores how employee green behavior can drive sustainability within organizations. Bringing together cutting edge research by a diverse group of scholars, the book investigates the challenges of fostering environmentally conscious behavior among employees and effective methods of leveraging HR strategies to achieve long-term sustainability goals. Through insights and case studies from various industries and regions, the book critically examines the various factors and outcomes of green employee behavior, the impacts of such behavior, and the methodologies for cultivating and measuring it. With its comprehensive exploration of employee green behaviour and its impact on long term sustainability, the book serves as a valuable resource for HR professionals, sustainability practitioners, and anyone interested in the convergence of human resources and environmental stewardship.&nbsp;

Transforming HR for a Sustainable Tomorrow

Employee Green Behavior

Im Leben dreht sich alles ums Verkaufen - ob Produkte, Ideen oder dich selbst. Wer das versteht, verdient mehr, macht schneller Karriere und lebt erfolgreicher.Dieses Buch zeigt dir, wie richtig gutes Verkaufen funktioniert: klar, systematisch, mit Energie und Konsequenz. Du lernst, wie Top-Verkäufer denken, wie du Menschen für dich gewinnst, Vertrauen und Beziehungen aufbaust und Abschlüsse erzielst - ohne Druck oder flaches Hardselling.Der ultimative Leitfaden für Verkäufer, Unternehmer und alle, die sich selbst oder ihre Produkte besser verkaufen wollen.<ul><li>Du lernst, wie Top-Verkäufer denken - und was sie konsequent anders machen als der Durchschnitt.</li><li>Du erhältst eine klare Anleitung, wie du dich und dein Produkt besser verkaufst.</li><li>Du lernst von einem Profi, der nur das vermittelt, was in der Praxis wirklich funktioniert.</li><li>Du erfährst, wie du langfristige Kundenbeziehungen aufbaust und pflegst, statt ständig neuen Abschlüssen hinterherzulaufen.</li><li>Du beschleunigst deine Karriere und lernst, wie du dich sichtbar von der Masse abhebst.</li><li>Du machst deinen Erfolg im Vertrieb planbar - mit System, Struktur und ohne Zufall.</li>
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Der ultimative Leitfaden, um dich und dein Produkt besser zu verkaufen

Verkauf dich hoch

Marketing and Communication Strategies of Sustainable Startups

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