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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Ajay Agrawal

Joshua Gans

Avi Goldfarb

Máquinas predictivas

La sencilla economía de la inteligencia artificial

PREDICCIÓN. La magia de las máquinas predictivas. ¿Por qué se llama inteligencia?. Los datos son el nuevo petróleo. La nueva división del trabajo. TOMA DE DECISIONES. Descifrando decisiones. El valor del juicio. Prediciendo el juicio. Dominar la complejidad. Toma de decisiones totalmente automatizada. HERRAMIENTAS. Deconstruir los flujos de trabajo. Descomponiendo las decisiones. Rediseñando el trabajo. ESTRATEGIA. La IA y los directivos de alto nivel. Cuando la IA transforma tu negocio. Su estrategia de aprendizaje. Gestionar el riesgo de la IA. SOCIEDAD. Más allá del negocio.

'You won't look at your screens in the same way after reading this book' Grace Blakeley, author of VULTURE CAPITALISM 'Logging Off is a life-saving book' Mikaela Loach, author of IT'S NOT THAT RADICAL 'A harrowing but important read' Carole Cadwalladr We live in a digital world. In the 30 years since we've been online, we've created connections, crossed boundaries and discovered new worlds. We have done things generations before us could never have imagined. But at what cost? Growing up as a Gen Z, Adele spent endless hours as a teenager on social media, shaping her view of herself and the world. As a freelance journalist, she has used her social media platforms and digital technology to develop a career in an unfamiliar and competitive industry, benefitting from the opportunities that these spaces can offer. But after losing her sister to online harms, she realised that our current digital world is failing us. We are an anxious and discontent generation. Our lived realities and our online vulnerabilities are inextricably linked, and this means big business for social media tycoons who want us to stay scrolling at any cost. As Big Tech barons make their billions, capitalising on our emotions, instincts, insecurities and desires, everyday people are losing out. From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all. 'Poignant, timely and astute, Logging Off is a compelling examination of how our lives have been shaped - and irrevocably changed - by the rise of digital technologies' Yomi Adegoke, author of THE LIST

The Human Cost of Our Digital World

Logging Off

Routledge Studies in Organizational Change & Development

The Covid-19 pandemic revolutionized the workplace, pushing organizations to rapidly adopt remote and hybrid working models. As we emerge from the lockdown, hybrid working has become a permanent fixture in many industries. However, the shift has created uncertainty for both employees and employers. While many workers demand flexible working conditions, organizations are grappling with how to maintain collaboration, innovation, and organizational cohesion in a more fragmented environment. This book explores these dynamics, focusing on the ongoing challenges and opportunities brought about by hybrid work arrangements. The rise of artificial intelligence (AI) introduces a second layer of complexity to the workplace. With the potential to transform job roles, workflows, and even decision-making processes, AI presents both opportunities and risks. This volume brings together experts in organizational development to examine how AI is reshaping the future of work. Contributors will discuss how these changes are impacting career trajectories, employee engagement, and the traditional structures of organizational development. Through a mix of theoretical insights and practical case studies, this book offers a comprehensive exploration of how hybrid working and AI are shaping the future of organizations. Providing valuable insights into navigating these transformative shifts, this volume will be of great interest to researchers, academics, practitioners, and those interested in the evolving world of work.

The Impact on Organizational Development

Hybrid Working and AI

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

This book responds to the need to distinguish human creations from those produced by AI. It does so by tracing human attributes of authorship and inventorship in statutory requirements for protection and ownership in European copyright and patent laws. Its main contribution lies in exposing shortcomings in how the laws are applied in the UK, Germany, and France. It shows that the human origin of creations is traditionally inferred from their expressive form or technical character. Given the advancements in AI, such inferences are no longer legitimate. What is more, these shortcomings may eventually lead to granting copyright or patent protection where none is lawfully permitted or sufficiently justified. To remedy the situation, this book offers doctrinal and conceptual amendments and proposes law reforms to implement them. This book guides authorities, practitioners, and students through the main arguments of the debate concerning copyright and patents for objects entirely or partly generated by AI. It also makes original contributions to advance the ongoing academic and policy debates on AI and intellectual property law.

Authorship and Inventorship Revisited

Copyright and Patent Laws for the Age of Artificial Intelligence

A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligenceMore than 90 percent of businesses surveyed say they want to capitalize on data--but two-thirds admit to feeling stuck. What these leaders do not realize is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.Data Inspired shows that the secret isn't to be more data-driven--it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that this success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with the book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.

Building an Organizational Culture of Inquiry for Lasting Transformation

Data Inspired

The Shattering of Elon Musk

Hubris Maximus

Artificial Intelligence (AI) has transcended its origins as a computational discipline to become a transformative force across nearly every domain of human endeavour.

Innovations, Challenges and Sustainable Business Landscapes

Artificial Intelligence and New Age Technology

Internal Consultants: The Driving Force Behind Innovation and Success in Organizations spotlights a powerful yet often underrecognized force in modern business: the internal consultant. In an era of unprecedented change and disruption, internal consultants are emerging as key agents of transformation-driving innovation, generating value, and navigating complex challenges across industries. While external consultants have long dominated the spotlight, this volume reframes internal consultants as strategic leaders shaping the future of organizations from within.
Part of the Research in Management Consulting series, this book traces the evolution of internal consulting, offering a rich exploration of its origins, current practices, and growing impact. Chapters delve into the unique challenges internal consultants face, the distinct value they bring to their organizations, and the best practices that define effective internal consulting. From navigating internal politics to building trust and credibility, the insights shared here are both practical and research-driven.
Written by a diverse group of scholar-practitioners, this volume bridges theory and real-world application, making it an essential resource for academics, consultants, HR leaders, and executives alike. Whether you're building an internal consulting function or looking to elevate its strategic role, Internal Consultants offers the tools and perspectives needed to harness their full potential.

Internal Consultants

Modern Trends In Financial Engineering

Multiscale Financial Data Analytics and Machine Learning offers a systematic and comprehensive study on the multiscale approach to financial data analytics and machine learning. This book covers an array of multiscale methods to discover the properties of various timescales embedded in a financial time series, including noise-assisted empirical mode decomposition methods. Important interpretable multiscale outputs from the estimation are recognized as a new set of features that can be used for machine learning. The feature selection problem for machine learning is examined in this volume.This book offers an applied quantitative approach that combines novel analytical methodologies and practical applications to a wide array of examples with real-world data. It is self-contained and organized in its presentation. The explanations of the methodologies are both accessible and detailed enough to capture the interest of the curious student or researcher. Step-by-step descriptions of the algorithms are provided for straightforward implementation.

Multiscale Financial Data Analytics And Machine Learning

The Sunday Times and #1 New York Times Bestseller 'The Technological Republic is far too important to ignore' Times Literary Supplement Silicon Valley's brightest minds once collaborated with governments to advance technologies, securing the West's dominance on the global stage. But that relationship has corroded - with perilous repercussions for us all. Lifting the veil on tech giant Palantir and its broader political project, visionary co-founder and CEO Alexander C. Karp and his long-time deputy Nicholas W. Zamiska offer a searing critique of our collective culture of complacency. To regain geopolitical power and preserve our freedoms, we must tackle the world's most pressing challenges - including the artificial intelligence arms race - together and head-on. Now is the time for the West to wake up. 'Bold and ambitious ... Essential reading' Eric Schmidt 'Fascinating' Financial Times 'A stirring manifesto' Niall Ferguson 'Provocative and insightful' Jamie Dimon

Hard Power, Soft Belief, and the Future of the West

The Technological Republic

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

A critical introduction to the psychiatric technologies of the future Artificial intelligence (AI) promises to transform nearly every area of modern life, and psychiatry is no exception. The field faces the mounting crisises in diagnostic inaccuracy, treatment stagnation, and persistent failures in suicide prevention, while traditional approaches struggle to keep pace with patient needs. AI and neuroscience offer a new path forward, pointing toward a future where mental health care is grounded in objective data, individualized predictions, and biologically informed treatments. Decoding Despair provides a cutting-edge look at these emerging scientific possibilities and the long-standing norms they may replace. Beginning with an examination of psychiatry's current challenges, it moves toward a present where AI-powered tools are beginning to reshape diagnostics, treatment selection, and drug development. The book offers readers a deeper understanding of mental health as both a scientific field and a lived human experience, while igniting an essential conversation about the transformative potential of precision psychiatry and technology. Decoding Despair readers will also find: <ul> <li>Exploration of the patient's journey from first symptoms to being prescribed medication</li> <li>Deep dive into the healthcare system and an understanding of the connections between stakeholders</li> <li>Clear explanations of how AI models work and how they can be practically applied to solving issues in mental health</li> <li>Deep introduction into the world of data and the different models of data acquisition necessary for building AI solutions</li> <li>Analysis of the potential innovations that could come first and the conditions necessary for them to occur</li> </ul> &nbsp; Decoding Despair is ideal for professionals and innovators building the future of psychiatry-as well as anyone seeking to understand their own mental health and the technological breakthroughs poised to reshape this critical field of care.

How AI is Reshaping Psychiatry

Decoding Despair

Máquinas predictivas

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