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Ndungu M: M-Pesa for Entrepreneurs

M-Pesa for Entrepreneurs

The Complete Guide to Building, Running and Scaling a Business with Mobile Money in Kenya

In The Four Paradigms in Economics: Theories, Concepts, and Analytical Tools, Kavous Ardalan demonstrates how these four paradigms explain any economics phenomenon differently, and therefore, together they provide a broader and deeper understanding of the economic phenomenon under consideration. The main theme of The Four Paradigms of Economics is that social theory can usefully be conceived in terms of these four key paradigms: functionalist, interpretive, radical humanist, and radical structuralist. The four paradigms are founded upon different assumptions about the nature of social science and society, and therefore, provide different explanations of any phenomenon. The book also looks at the major prevailing schools of thought in economics (Neo-Classical Economics, New Institutional Economics, Behavioral Economics, Austrian Economics, Post-Keynesian Economics, Institutional Economics, Social Economics, Radical Economics, and Marxist Economics) from the point of view of the four paradigms and locates them within the four-paradigm framework.

Theories, Concepts, and Analytical Tools

The Four Paradigms in Economics

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Tools, Materials, Techniques, Pricing, and Small-Batch Production for Boutique Craft Brands

Starting a Leather Goods Workshop

What if your next successful venture is hiding in plain sight?Most aspiring entrepreneurs never fail because they lack ambition-they fail because they pursue the wrong opportunity. Choosing a venture without proper research, validation, and execution can waste time, money, and energy. BUSINESS IDEA BLUEPRINT provides a practical roadmap for identifying high-potential opportunities, testing them before investing heavily, and building a clear path from concept to revenue. Whether you're a first-time entrepreneur, side-hustle seeker, freelancer, professional looking for independence, or aspiring founder searching for the right opportunity, this guide delivers a proven framework for turning possibilities into profitable realities. Inside this powerful guide, you'll discover: - Proven methods for uncovering high-demand market opportunities - Practical techniques for evaluating potential ventures before committing resources - Customer research strategies that reveal what people are willing to pay for - Step-by-step validation systems that reduce risk and increase confidence - Market positioning approaches that help you stand out from competitors - Revenue-building principles used by successful entrepreneurs - Growth frameworks for scaling operations efficiently and sustainably - Actionable planning tools to move from concept to execution Instead of relying on guesswork, trends, or random inspiration, you'll learn how to systematically identify opportunities that match your strengths, resources, and market demand. This book is ideal for: - Aspiring entrepreneurs - Side-hustle builders - Startup founders - Freelancers seeking expansion - Career changers pursuing independence - Anyone searching for practical entrepreneurial direction The difference between struggling and succeeding often comes down to choosing the right opportunity at the right time. With the right framework, you can avoid costly mistakes, uncover profitable opportunities, and build a venture with confidence. Your future enterprise starts with the right foundation. Take action today and discover the blueprint that can help transform your entrepreneurial ambitions into lasting success.

How to Find, Validate, Plan, and Launch Profitable Small Business Ideas

Business Idea Blueprint

Routledge Advances in Business, Industry and Trade in the Tropics

It has been reported that those who live in the Tropics find themselves on the wrong side of the digital divide and lack access to basic technological infrastructure including internet connectivity. However, a closer look at the state of digital and technology innovation in this region reveals a more fragmented picture. Against a backdrop of needing to grow businesses and seek new opportunities to unleash the potential of the Tropics, the existing tensions and opportunities that technology brings to this region, and the evolutionary change in business proposition and value chain, there is much to still be done to better understand these issues.With a Tropical region focus, this book explores the extent to which emerging technologies impact business development at nation-specific and regional levels. It unravels the diverse factors and practices that emerge through technological innovation and its role in driving business development in the Tropics. The topics covered in the book include: diffusing innovations in the Tropics, designing digital customer touchpoints in the Tropics, synergizing operations and connectivity in the Tropics, and securing the future of Smart Tropics.Targeted primarily at academics, business practitioners, and public policy experts operating in the product and service economies, this book provides theoretical and practical insights for anyone interested in the role that emerging technologies may play in business development in the Tropics.

A Roadmap for Transformation

Emerging Technologies and Business Development in the Tropics

AALS Publishing

Most first-time founders do not fail because they lack passion, talent, or a good idea. Many get into trouble because they never built the capital plan their business actually needed.They knew about SBA loans. They had heard grants were available. They planned to use savings, maybe ask family, maybe look into crowdfunding. But awareness is not a plan. And the gap between knowing funding options exist and knowing which ones you actually qualify for is where too many small business launches go wrong.Securing Small Business Startup Funding: A First-Time Founder's Guide to Raising the Right Capital - From Idea to Break-Even was written to close that gap.This book gives first-time small business owners a practical, honest framework for answering the capital question before launch day arrives: How much money do I really need to open, stay open, and reach break-even?Inside, this book will help you: <ul><li>Build your True Launch Number(TM) - the full capital requirement that includes startup costs, operating capital, runway, and a working capital buffer</li><li>Assess your financial profile the way lenders and funding programs actually see it</li><li>Separate realistic funding sources from internet myths, including the truth about SBA loans, grants, microloans, CDFIs, crowdfunding, friends and family funding, and angel or venture capital</li></ul>Then you will turn that information into a real plan.Step by step, the book helps you build a capital stack: a layered funding plan that combines the sources you can realistically pursue. You will complete the One-Page Capital Snapshot, the core tool that shows whether your confirmed and credible capital sources actually cover your True Launch Number(TM) - or whether there is still a gap to close.The book also includes access to a complete set of downloadable, fillable PDF worksheets and funding tools designed to help you apply the concepts as you read, including: <ul><li>True Launch Number(TM) Worksheet</li><li>Financial Self-Assessment</li><li>Loan Readiness Score</li><li>Sample Capital Stacks</li><li>One-Page Capital Snapshot</li><li>Funding Application Preparation Checklist</li><li>Profile Building Roadmap</li></ul>They can be completed electronically, saved, updated, and used as working documents as your capital plan develops.Written in plain language by Asbury Lockett, JD, MBA, author of The Small Business Startup Revolution, this book is direct, practical, and built for founders who want straight answers rather than easy-money promises.This is not a book about chasing shortcuts. It is a book about doing the work that turns a business concept into a financially viable launch.If you are preparing to start a small business and want to know what funding sources are real, what you actually qualify for, how much capital you truly need, and what to do when the numbers do not yet add up, this guide will help you move from hope to clarity.Launch day without the scramble is not a lucky outcome. It is a planned one.

A First-Time Founder's Guide to Raising the Right Capital - from Idea to Break-Even

Securing Small Business Startup Funding

Phenomenal World Books

A critical history of the US dollar's dominance in the world economy--and what has kept China's currency from overtaking it. The dollar is the primary currency of the world economy. With China now rivaling the United States on the world stage, a critical question hangs in the balance: will the Chinese renminbi challenge the status of the dollar and, in doing so, deprive America of its "exorbitant privilege"? In GreenbackEmpire, Ho-fung Hung offers a powerful account of why, even as American shares of global production, ownership, and trade continue to decline, its currency has retained the support of governments and investors around the world. For six decades, Hung shows, the dominance of the dollar has rested on the security umbrella that the US offers to the world's wealthiest countries--including oil producers. To these countries, support for the value of the dollar is tantamount to maintaining US protection. While China has become a serious geopolitical and economic rival to the US, the Chinese state's airtight control of its financial system has delayed the free trading of the renminbi, limiting the currency's internationalization. In short, the same strategy that engineered growth in China's economy is restraining its currency's rise in opposition to the dollar. Hung's Greenback Empire is an essential history of the dollar's prowess, indispensable for understanding the future of the global monetary system.

Global Dollar Dominance and the New Cold War

Greenback Empire

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Radical Pessimist

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

This book is written for small and medium-sized enterprises (SMEs) with a clear goal: to help them grow beyond limitations and become competitive global players.It is especially designed for business owners who often find themselves constrained by limited resources, small scale, and guidance from advisors who may lack real-world entrepreneurial experience. Drawing from firsthand experience, this book offers practical insights rooted in challenges faced and overcome in the real business world.Each page includes a short, thought-provoking idea intended to spark reflection. Readers are encouraged to actively engage by noting down their thoughts, ideas, and action points. By the end of the book, you will not only have gained valuable perspectives but also begun shaping your own roadmap for growth and transformation.Understanding that time is limited for most entrepreneurs, the content is intentionally concise, direct, and easy to absorb without sacrificing depth or relevance.The journey behind this book began during my college years, when I started a business with minimal resources-no capital, educational expenses to manage, and a supportive but financially constrained family. Driven by a passion for physics and engineering, I ventured into the metal casting industry.Over time, that small beginning evolved into a company exporting heavy axle components to more than 70 countries worldwide. The path was filled with challenges across metallurgy, product development, branding, marketing, distribution, and international trade. It was a continuous process of learning, building systems, and establishing a globally recognized name.Beyond my entrepreneurial journey, I have also contributed at a national and international level. I worked with the Government of Pakistan to support the development of the engineering goods export sector and later served as an Engineering Sector Expert with the Government of the Netherlands (CBI), where I guided and influenced SME growth across multiple countries.This book distills those decades of experience into practical, actionable guidance for entrepreneurs who aspire to grow, compete, and succeed on a global stage.

Stand Up & Be Counted with Global Mindset (2nd Edition)

M-Pesa for Entrepreneurs

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