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Luxury Marketing, Sustainability and Technology
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Luxury Marketing, Sustainability and Technology

The Future of Luxury Management
Herausgegeben von:
Thaichon, Park|Quach, Sara
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

November 2024, ca. 194 Seiten, Routledge Studies in Luxury Management, Englisch
Taylor and Francis
978-1-032-34292-4

Weitere Titel der Reihe: Routledge Studies in Luxury Management

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The Commodification of Wellness
Conscious Luxury, Western Yoga and Fashion
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The Business of Vegan Luxury
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Strategy, Measurement and Value
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Technology and Luxury Hospitality
AI, Blockchain and the Metaverse
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Luxury Brand and Art Collaborations
Postmodern Consumer Culture
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Counterfeit Luxury and Consumption
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Made in Italy and the Luxury Market
Heritage, Sustainability and Innovation
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AI, Blockchain and the Metaverse
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The Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
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Luxury Marketing, Sustainability and Technology
The Future of Luxury Management
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