Loyalty Programs and the Currency Effect

“As the golden age of loyalty continues, it is a subject we all need to understand much, much more and Evert and Xiao Yao help us do just that”.

Adam Daniels , CEO IAG Loyalty

“This book fills a void by thoroughly exploring the potential of loyalty currencies, generously shared by Evert and Xiao Yao for the entire industry's benefit.”

Jay Malowney , President Points (a Plusgrade company)

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla consequat maximus tempus. Pellentesque eget justo sit amet ex convallis accumsan a non nisl.”

Russ Hinckley , Senior Vice President U.S. Bank, Partner Credit Card Group

Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.

Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.

Loyalty Programs and the Currency Effect  is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.

Evert de Boer  is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines.  Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty  (Palgrave Macmillan, 2017).

Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.