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Anonymous: LinkedIn als effektiver
Vertriebskanal? Chancen und Risiken für

LinkedIn als effektiver Vertriebskanal? Chancen und Risiken für Unternehmen

Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation

Success does not often come from going it alone. Rather, the key to success lies in making the right connections with the right people.
 To make progress in solving challenges, we generally need (at least) one other person: a contact, a knowledge holder or a mediator. But where to find this person? This book reveals how private individuals, employees, managers and business leaders can use Structured Networking to tackle specific problems and overcome challenges that cannot be solved alone.
 Carsten Sudhoff is the founder of CircularSociety AG, a consultancy dedicated to in-depth cooperation within and between organizations. Networking has long been a topic close to his heart, and his structured approach and understanding of economic ecosystems have led him to the top levels of large companies.
 In this book, he presents the essence of over 10,000 consultations with the aim of developing and utilizing business contacts in a structured, strategic&nbsp;manner. He provides practical guidance on how targeted contacts can pave the way to a new job, an untapped market or a reliable cooperation partner. At the same time, he illustrates how win-win situations can be created in this way and how cooperation serves the common good.
 "No one wins alone" can also be ordered as an German-language edition.
 
 "An inspiring and powerful method to connect people for greater social impact. No one wins alone - Carsten proves it with clarity and heart."&nbsp;
 Carlos Sanvee (Secretary General, World Alliance of YMCAs)

Success does not often come from going it alone. Rather, the key to success lies in making the right connections with the right people.To make progress in solving challenges, we generally need (at least) one other person: a contact, a knowledge holder or a mediator. But where to find this person? This book reveals how private individuals, employees, managers and business leaders can use Structured Networking to tackle specific problems and overcome challenges that cannot be solved alone.Carsten Sudhoff is the founder of CircularSociety AG, a consultancy dedicated to in-depth cooperation within and between organizations. Networking has long been a topic close to his heart, and his structured approach and understanding of economic ecosystems have led him to the top levels of large companies.In this book, he presents the essence of over 10,000 consultations with the aim of developing and utilizing business contacts in a structured, strategic&nbsp;manner. He provides practical guidance on how targeted contacts can pave the way to a new job, an untapped market or a reliable cooperation partner. At the same time, he illustrates how win-win situations can be created in this way and how cooperation serves the common good."No one wins alone" can also be ordered as an German-language edition.
 “An inspiring and powerful method to connect people for greater social impact. No one wins alone – Carsten proves it with clarity and heart.”&nbsp;
 Carlos Sanvee (Secretary General, World Alliance of YMCAs)

Structured Networking — The Hidden Key to Success. How to make new contacts and build a stable business network

No One Wins Alone

Exploring Digital and Social Media Strategy

Agritourism Marketing in Africa

Stop Relying on Black Box Tools and Start Building Your Own. Offensive security isn’t just about running scripts; it’s about implementing engineering solutions. Red Team Engineering will show you how to transition from penetration tester to red team operator—taking you beyond the basics of exploitation to teach you the “how” of professional offensive development and infrastructure engineering. Casey Erdmann, an experienced red team operator, guides you through the complete development life cycle of a modern cyber operation. Using a project-based approach, you’ll engineer a complete offensive arsenal as you: <ul><li>Build full-stack credential harvesting apps with HTML, JavaScript, PHP, and MySQL.</li><li>Create brute-force and password-spraying tools in Python to attack SMB services.</li><li>Use Go to craft custom ransomware with encryption/decryption logic.</li><li>Abandon manual server setups for reproducible, disposable infrastructure.</li><li>Deploy C2 servers, redirectors, and phishing infrastructure on AWS.</li></ul> You'll also learn how to: <ul><li>Tunnel through firewalls with reverse VPNs using OpenVPN and PiVPN.</li><li>Manage fleet configurations at scale with Salt Project.</li><li>Simulate execution of end-to-end scenarios like deploying a physical “dropbox.”</li></ul> Whether your goal is to understand the enemy or to level up your penetration testing skills, Red Team Engineering will show you how to build professional-grade hacking tools that get the job done.

Stop Relying on Black Box Tools and Start Building Your Own. Offensive security isn’t just about running scripts; it’s about implementing engineering solutions. Red Team Engineering will show you how to transition from penetration tester to red team operator—taking you beyond the basics of exploitation to teach you the “how” of professional offensive development and infrastructure engineering. Casey Erdmann, an experienced red team operator, guides you through the complete development life cycle of a modern cyber operation. Using a project-based approach, you’ll engineer a complete offensive arsenal as you: <ul><li>Build full-stack credential harvesting apps with HTML, JavaScript, PHP, and MySQL.</li><li>Create brute-force and password-spraying tools in Python to attack SMB services.</li><li>Use Go to craft custom ransomware with encryption/decryption logic.</li><li>Abandon manual server setups for reproducible, disposable infrastructure.</li><li>Deploy C2 servers, redirectors, and phishing infrastructure on AWS.</li></ul> You'll also learn how to: <ul><li>Tunnel through firewalls with reverse VPNs using OpenVPN and PiVPN.</li><li>Manage fleet configurations at scale with Salt Project.</li><li>Simulate execution of end-to-end scenarios like deploying a physical “dropbox.”</li></ul> Whether your goal is to understand the enemy or to level up your penetration testing skills, Red Team Engineering will show you how to build professional-grade hacking tools that get the job done.

The Art of Building Offensive Tools and Infrastructure

Red Team Engineering

If you’re tired of one-size-fits-all leadership advice—this book is for you. If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough. The Antihero Advantage gives you permission to throw conventional leadership wisdom out the window, trust your instincts, and stop performing for approval or to meet some unrealistic standard. Instead, you’ll learn how to transform your flaws, fears, and doubts into tactical advantages. Bestselling author, communication strategist, and founder of Art of Coaching Brett Bartholomew tells it straight: You become a more effective leader when you learn how to channel your darker impulses with awareness, discipline, and strategy. Because real change rarely comes from playing it safe or trying to fit a mold. Sometimes you have to be willing to be a misfit — an antihero. That means breaking a few rules, accepting that not everyone will like you, and developing the tools needed to handle difficult people and to face conflict in ways that drive progress. Modern leadership demands social agility, power fluency, and adaptability. The Antihero Advantage gives you the tools to operate in complex, morally gray environments without losing yourself in the process. Stop seeking approval. Stop waiting for certainty. Stop doubting yourself. Only then will you become the leader you were meant to be.

If you’re tired of one-size-fits-all leadership advice—this book is for you. If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough. The Antihero Advantage gives you permission to throw conventional leadership wisdom out the window, trust your instincts, and stop performing for approval or to meet some unrealistic standard. Instead, you’ll learn how to transform your flaws, fears, and doubts into tactical advantages. Bestselling author, communication strategist, and founder of Art of Coaching Brett Bartholomew tells it straight: You become a more effective leader when you learn how to channel your darker impulses with awareness, discipline, and strategy. Because real change rarely comes from playing it safe or trying to fit a mold. Sometimes you have to be willing to be a misfit — an antihero. That means breaking a few rules, accepting that not everyone will like you, and developing the tools needed to handle difficult people and to face conflict in ways that drive progress. Modern leadership demands social agility, power fluency, and adaptability. The Antihero Advantage gives you the tools to operate in complex, morally gray environments without losing yourself in the process. Stop seeking approval. Stop waiting for certainty. Stop doubting yourself. Only then will you become the leader you were meant to be.

Become the Leader You're Meant to Be

The Antihero Advantage

Discover the unspoken rules for career success with this definitive guide to getting hired and getting ahead in any industry, from the creator of the viral Problematic Career Cheat Codes trend. If you've ever felt like the rules of getting ahead at work were written for someone else, or like you're constantly working twice as hard for half the recognition, this is the book for you. &nbsp; Whether you're focusing on negotiating your first salary or just trying to stay sane between the hours of 9 and 5, Courtney Johnson pulls back the curtain on what the A players already know: it's not about working harder, it's about working smarter. With her signature, no-BS delivery and years of experience climbing the corporate ladder, Johnson delivers the blueprint for modern-day career success you didn't know you need. You'll discover how to: <ul><li>approach the job search so that hiring managers come looking for you;&nbsp;</li><li>conduct an interview that will have them asking when you can start;</li><li>navigate office politics without losing yourself;&nbsp;</li><li>represent your work so that your contributions get the recognition they deserve;</li><li>make the modern workplace work for you, from optimizing work-from-home setups to CV-ifying hobbies;</li><li>and more.&nbsp;&nbsp;</li></ul> Career success shouldn't be reserved for a select few. With the tips and strategies in Career Cheat Codes, anyone can rewrite the rules and claim their seat at the table. It's time to stop waiting for opportunities and start creating them instead.

The Unspoken, Unconventional, and Unfiltered Rules of Career Success

Career Cheat Codes

Reclaim your confidence at work so you can hire smarter, read the room and lead difficult moments without second-guessing yourself. What To Do If...? helps you handle real workplace situations with clarity and confidence. 

Written by workplace behavior specialist Anne-Maartje Oud, this field-tested guide distils the 35 questions she's heard most over two decades training managers, HR professionals and teams. Organized into five focused parts on personal development, communication, collaboration, leadership and difficult conversations, it blends research, real examples and simple tools you can use right away. 

Learn how to spot toxic hiring red flags before they damage your culture, decode body language and nonverbal cues, and respond constructively when emotions run high or someone cries at work. Use practical scripts, checklists and decision points to prepare for interviews, lead confident one-to-ones and navigate conflict with calm authority. Build emotional intelligence, set boundaries that stick and create safer, more productive conversations where performance and trust grow. 

Walk away with a repeatable approach for high-stakes situations so you become the steady, trusted person who knows what to do, no matter what happens next. 

Themes include: hiring and interviewing, nonverbal communication; emotions at work, difficult conversations and conflict, everyday communication and collaboration, practical leadership habits.

How to Handle Any Situation at Work and Come Out Winning

What To Do If...?

A practical, start-to-finish guide to securing an internship in the private sector and making the most of the transition from student to professional. Every year, college students across the country seek internships to build experience in their chosen fields. In this highly competitive job market, students and recent graduates need to seek out every possible opportunity to differentiate themselves and demonstrate that they are ready to roll up their sleeves and get to work. One important way to do so is an internship in the private sector, which can lead to a full-time job with a well-regarded organization. Yet the process of finding an internship can appear challenging. This book can make it easier. For more than a decade, finance professional Charles Fishkin has been preparing students to thrive in internship programs. In this book, he shares his advice for those who are seeking a private-sector internship. With insights relevant to a variety of fields--from finance to the tech sector--he covers the process from start to finish, beginning with exploring the range of internship opportunities available. Several chapters offer advice on best practices for crafting effective resumes, networking, and interviewing to get the position. Fishkin offers checklists, action items, real-life scenarios, and practical suggestions, each arising from the experiences of former interns and hiring managers. The heart of the book focuses on the nine to twelve weeks of the internship itself, with tips on how to interact with supervisors and colleagues, how to learn and apply new skills, and how to solve problems and address challenges that arise. Internships in the Private Sector is the first full-length guide to securing and making the most of an internship. This book will help level the playing field, providing students with the tools and support they need to perform to the fullest extent of their abilities and lay the foundation for a strong start to their careers.

How You Can Find, Prepare For, and Thrive in Them

Internships in the Private Sector

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

What if you could have one of the world’s top leadership coaches in your pocket? That’s what Leadership Intelligence gives you: a compelling playbook packed with science-backed strategies that leaders at all levels can use to raise their game. “If you want to become a wiser, more inspiring, and more resilient leader, this is the best book you can read.”—Jonathan Haidt, NYU Stern School of Business Professor of Ethical Leadership and #1 New York Times bestselling author of The Anxious Generation Leadership can be deeply rewarding—but also deeply demanding. As a leader, you need to deliver immediate results, while also building for the long term. You have to lift yourself up to see the whole field of play, while also helping your teams move forward at ground level. Meanwhile, technology is changing faster than ever, and the division of labor between human and machine keeps shifting. What does it take to lead intelligently through all of that? Powered by the science-based approach that made her first book, How to Have a Good Day, an instant and enduring success, Caroline Webb’s Leadership Intelligence enables leaders to excel at this unique time in history. Rooted in fresh insights from psychology, neuroscience, and behavioral economics, and brought to life by real stories of accomplished leaders, the book provides an integrated system full of original frameworks and tools that readers can put to work right away. Arranged under three key strengths of a great leader—making wise choices, inspiring people to perform at their best, and building resilience to ups and downs—Webb distills her three decades of work advising senior executives into a guide for navigating common situations such as: • Making important decisions and tradeoffs • Giving feedback that drives action • Managing conflict with key stakeholders • Strengthening team collaboration • Steering through uncertainty and upheaval Clear enough to consult before a crucial meeting, but engaging enough to read in depth, Leadership Intelligence is an indispensable toolkit that successful managers will return to year after year as their roles and responsibilities grow.

What if you could have one of the world’s top leadership coaches in your pocket? That’s what Leadership Intelligence gives you: a compelling playbook packed with science-backed strategies that leaders at all levels can use to raise their game. “If you want to become a wiser, more inspiring, and more resilient leader, this is the best book you can read.”—Jonathan Haidt, NYU Stern School of Business Professor of Ethical Leadership and #1 New York Times bestselling author of The Anxious Generation Leadership can be deeply rewarding—but also deeply demanding. As a leader, you need to deliver immediate results, while also building for the long term. You have to lift yourself up to see the whole field of play, while also helping your teams move forward at ground level. Meanwhile, technology is changing faster than ever, and the division of labor between human and machine keeps shifting. What does it take to lead intelligently through all of that? Powered by the science-based approach that made her first book, How to Have a Good Day, an instant and enduring success, Caroline Webb’s Leadership Intelligence enables leaders to excel at this unique time in history. Rooted in fresh insights from psychology, neuroscience, and behavioral economics, and brought to life by real stories of accomplished leaders, the book provides an integrated system full of original frameworks and tools that readers can put to work right away. Arranged under three key strengths of a great leader—making wise choices, inspiring people to perform at their best, and building resilience to ups and downs—Webb distills her three decades of work advising senior executives into a guide for navigating common situations such as: • Making important decisions and tradeoffs • Giving feedback that drives action • Managing conflict with key stakeholders • Strengthening team collaboration • Steering through uncertainty and upheaval Clear enough to consult before a crucial meeting, but engaging enough to read in depth, Leadership Intelligence is an indispensable toolkit that successful managers will return to year after year as their roles and responsibilities grow.

Science-Backed Strategies for Mastering 21 Everyday Management Challenges

Leadership Intelligence

Build a more secure network with PF. The OpenBSD packet filter, PF, is central to the OpenBSD and FreeBSD network toolbox. With more services placing high demands on bandwidth and an increasingly hostile Internet environment, no sysadmin can afford to be without PF expertise. The fourth edition of The Book of PF covers the most up-to-date developments in PF, including new content on IPv6, dual stack configurations, the “queues and priorities” traffic-shaping system, NAT and redirection, wireless networking, spam fighting, failover provisioning, logging, and more.&nbsp; You’ll also learn how to: <ul><li>Create rulesets for all kinds of network traffic, IPv4 and IPv6 both, whether crossing a simple LAN, hiding behind NAT, traversing DMZs, or spanning bridges or wider networks</li><li>Set up wireless networks with access points, and lock them down using authpf and special access restrictions</li><li>Maximize flexibility and service availability via CARP, relayd, and redirection</li><li>Build adaptive firewalls to proactively defend against attackers and spammers</li><li>Harness OpenBSD’s latest traffic-shaping system to keep your network responsive, or use ALTQ and Dummynet configurations on FreeBSD to full effect</li><li>Stay in control of your traffic with monitoring and visualization tools (including NetFlow)</li></ul> The Book of PF is the essential guide to building a secure network with PF. With a little effort and this book, you’ll be well prepared to unlock PF’s full potential. Covers OpenBSD 7.x, FreeBSD 14.x, and NetBSD 10.x

Build a more secure network with PF. The OpenBSD packet filter, PF, is central to the OpenBSD and FreeBSD network toolbox. With more services placing high demands on bandwidth and an increasingly hostile Internet environment, no sysadmin can afford to be without PF expertise. The fourth edition of The Book of PF covers the most up-to-date developments in PF, including new content on IPv6, dual stack configurations, the “queues and priorities” traffic-shaping system, NAT and redirection, wireless networking, spam fighting, failover provisioning, logging, and more.&nbsp; You’ll also learn how to: <ul><li>Create rulesets for all kinds of network traffic, IPv4 and IPv6 both, whether crossing a simple LAN, hiding behind NAT, traversing DMZs, or spanning bridges or wider networks</li><li>Set up wireless networks with access points, and lock them down using authpf and special access restrictions</li><li>Maximize flexibility and service availability via CARP, relayd, and redirection</li><li>Build adaptive firewalls to proactively defend against attackers and spammers</li><li>Harness OpenBSD’s latest traffic-shaping system to keep your network responsive, or use ALTQ and Dummynet configurations on FreeBSD to full effect</li><li>Stay in control of your traffic with monitoring and visualization tools (including NetFlow)</li></ul> The Book of PF is the essential guide to building a secure network with PF. With a little effort and this book, you’ll be well prepared to unlock PF’s full potential. Covers OpenBSD 7.x, FreeBSD 14.x, and NetBSD 10.x

A No-Nonsense Guide to the OpenBSD Firewall

The Book of PF, 4th Edition

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

LinkedIn als effektiver Vertriebskanal? Chancen und Risiken für Unternehmen

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