The prominent businessman Murat Ülker-who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion-covers everything from management and leadership to corporate communication and marketing in this book.
With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence.
Download Poster
Februar 2026, 344 Seiten, Englisch
Peter Lang
978-3-631-95064-7
Peter Lang
978-3-631-95064-7