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Kimbell J: Kellogg's Pringles. A
Strategic Approach to Global Marketing

Kellogg's Pringles. A Strategic Approach to Global Marketing Success

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:
* The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.
* How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
* The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:
* The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.
* How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
* The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

10 Guiding Principles for a Post-Digital World

Redefining Retail

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Current Thought

Managerial Marketing

Praise for Ecosystem-Led Growth "Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected market." -- FREDERIC KERREST, Vice-Chairman and Co-Founder of Okta, bestselling author of Zero to IPO "There's a lot happening in the world of SaaS. The good news: the era of the customer is here to stay. Bob Moore and insightful industry leaders share practical insights in Ecosystem-Led Growth that are tangible for every leader aiming to grow their business. This book is not just a good read, but a game-changer for today's modern business strategy." -- NICK MEHTA, CEO of Gainsight, bestselling author of Customer Success "A masterclass for revenue leaders on thriving in today's market. Bob Moore adeptly connects the dots between modern partner ecosystems, the data they provide, and the path to success in this new era of growth." -- SAM JACOBS, CEO of Pavilion, bestselling author of Kind Folks Finish First "Bob Moore's Ecosystem-Led Growth deftly aligns with today's fast-paced business strategies. His approach to leveraging ecosystems for growth is both innovative and practical, essential for any entrepreneur who wants to build a massively valuable business." -- CHRIS YEH, Managing Partner of Blitzscaling Ventures, bestselling co-author of Blitzscaling

A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You'll learn about:
* Transformational technologies that bring partner data to your fingertips
* Savvy companies and executives who convert that data into untapped growth opportunities
* Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Ecosystem-Led Growth

Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. 

This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.

An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. This book provides future and current professional communicators with a hands-on, working knowledge of businesses.

The Essential Guide to Success in Corporate and Public Affairs

Business for Communicators

The Research Tradition Period

Resource-Advantage Theory

SVA Masters in Branding

Discover the fascinating evolution of branding with Richard Shear’s&nbsp;A&nbsp;History of Brands. In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In&nbsp;A&nbsp;History of Brands, you’ll explore: <ul><li>Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.</li><li>Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.</li><li>Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.</li><li>Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.</li><li>The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.</li></ul> A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives. The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.&nbsp; Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

Origins of Consumer Markets

A History of Brands

Legend in Marketing

Strategic Marketing by Philip Kotler


Unlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler's expertise illuminates the path to creating and executing strategies that stand out in today's competitive marketplace.


In Strategic Marketing, you'll explore:


-- Innovative Frameworks: Discover essential tools and models for developing robust marketing strategies.
-- Practical Case Studies: Gain insights from real-world examples that demonstrate the application of key marketing concepts.
-- Strategic Insights: Learn how to effectively analyze market dynamics and position your brand for success.
-- Comprehensive Guidance: From market research to strategy implementation, Kotler provides actionable advice for marketers at every level.


Perfect for marketing professionals, business leaders, and students alike, this book is your guide to mastering the art of strategic marketing and driving your business to new heights. Dive into Kotler's timeless wisdom and transform your marketing approach today.

Strategic Marketing

PRAISE FOR TIME'S UP! "There are few thought leaders who have had more impact on professional firms than Dunn and Baker. They have a rare ability to 'see around corners' which is gifted to readers of this timely book that describes how a professional firm of the future will be able to successfully harness the full power of the subscription business model to create, and most importantly, deliver and capture customer value. This book is a must-read for anyone who has an interest in what the future holds for professional firms." -RIC PAYNE, Co-founder and CEO of Results Accountants' Systems and Principa "I first came across Dunn and Baker in 1999 when I was running my accounting firm. Their insights into pricing changed my life in extraordinary ways. They have always been at the leading edge and envisaging the future of the accounting profession, and this book is no different. This book reveals an exciting business model for any accounting firm that wants to put their customer at the heart of their firm." -MARK WICKERSHAM, FCA, Author, Public Speaker, and Founder of the Value Pricing Academy "In their first book, The Firm of the Future, Paul and Ron lead the revolution for professional firms against hourly billing and into a more effective way to serve your customers using the value-based business model. As an accountant running a firm, I look at Time's Up! as the roadmap to take my firm into the future. Tracking time and focusing on inputs is the traditional business model that our profession is mired in. Dunn and Baker lay out the case for the business model we should all be implementing now, which is the subscription or membership model; to allow our customers the most frictionless way to interact with our firm, the same way they are used to interacting with many of the products and services available to the market. I have been totally inspired to transform my practice into this model and put my customer's relationship front and center!" -HECTOR GARCIA, CPA @QBKaccounting "My top shelf in my library has a new member, Time's Up! by Dunn and Baker. Some books are merely informative and some are insightful. Dunn and Baker's latest is transformational. Just as the Joy of Cooking changed the relationship people have with food, Time's Up! has the same possibility for any and all professionals. The book is a journey from hourly billing through value pricing and now to subscriptions. Changing business models should be embraced by all leaders. Dunn and Baker have hit another home run with Time's Up! Leaders are readers they say. Change agents are also authors." -DANIEL D. MORRIS, CPA, Chief Dragon Slayer, Morris + D'Angelo CPAs

Put values--and value--over volume with a professional services subscription model

Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model -- a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships.

Time's Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You'll learn how to:
* Create customer lifetime values that far exceed acquisition and retention costs
* Move customer relationships to the center of your firm
* Leverage the collective knowledge of your customers
* Elevate customers from where they are to their desired future by providing transformations, where the customer is the product.

Only uncommon offerings command uncommon prices. Time's Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

The Subscription Business Model for Professional Firms

Time's Up!

Marketing Strategy &amp; Management&nbsp;provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

Marketing Strategy &amp; Management&nbsp;provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

Marketing Strategy & Management

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

Strategic Sport Marketing

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

A Practical Introduction

Marketing Planning & Strategy

Kellogg's Pringles. A Strategic Approach to Global Marketing Success

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