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Higgins Tim: iWar

iWar

Fortnite, Musk, Spotify, and the Siege of Apple

A Visual History of Technology

Gizmo

The integration of speculative thinking in future design has enabled Human-Computer Interaction (HCI) to explore the impacts of technology on digital society. Digital Futures in Human-Computer Interaction:Design Thinking for Digital Transformation explores the applications of future thinking by analyzing the innovation trends of HCI.

The application of future thinking in Human-Computer Interaction (HCI) has gained significant importance in recent years. The integration of speculative thinking with approaches to future design has enabled HCI to explore the potential impacts of technology on the digital society. However, the implementation and application of future thinking in HCI research have not been clearly defined. Digital Futures in Human-Computer Interaction: Design Thinking for Digital Transformation fills this gap by analyzing systematically the innovation trends of HCI in the digital era.This book focuses on the dialogue between digital transformation and future thinking for shaping HCI, including trends, literacy, competence and practice, and influence in the HCI field. It highlights significant trends and advancements in future studies within HCI and features case studies that offer a comprehensive understanding of the role of future thinking. It gives the reader a wide overview of the subject area whilst detailing the competencies and practices that can make future design a likely success.This readable and interesting reference will appeal to students, academics and researchers interested in diverse design aspects linked to HCI including services design, sustainable design, product design, space design, visual communication, design education, futures studies, and social innovation.

Design Thinking for Digital Transformation

Digital Futures in Human-Computer Interaction

Bloomsbury Studies in Digital Cultures

Bringing together book historians, textual editors, and new media theorists, this is an engaging and wide-ranging examination of the interactions between the history of the book and digital humanities.

Book History, Scholarly Editing and Curation in Conversation

New Directions in Digital Textual Studies

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

'Explosive' Sunday Times 'Groundbreaking' Dan Wang 'Riveting, robustly researched' TLS 'Essential reading' Chris Miller, author of Chip War On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world's most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies' female scion, sparked an international hostage standoff, poured fuel on the U.S.-China trade war, and suddenly thrust the mysterious company into the international spotlight. In House of Huawei, Washington Post technology reporter Eva Dou pieces together a remarkable portrait of Huawei's reclusive founder Ren Zhengfei and how he built a sprawling corporate empire - one whose rise Western policymakers have become increasingly obsessed with halting. The book dissects the global web of power, money, influence, surveillance, bloodshed and national glory that Huawei helped to build - and that has also ensnared it.

Inside the Secret World of China's Most Powerful Company

House of Huawei

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Cellular IoT: From 5G to 5G Advanced gives an accessible and insightful explanation of 5G IoT technologies and standards. After an introduction to 5G and 5G Advanced, this book in detail goes through the 5G features that are vital for the support of IoT use cases. It describes how the 5G New Radio (NR) access technology has been adapted to provide cost- and energy-efficient connectivity for massive IoT and broadband IoT, as well as providing high data rates, ultra-reliability, and low latency to support immersive experience and time-critical communications. This book also discusses adaptations to support satellite communication, the future of massive IoT and how 3GPP is about to extend its support to near zero-energy and low-complexity devices and use cases. These forward-looking features will help evolve 5G and 5G Advanced toward realizing 6G visions such as a connected, sustainable, digitalized, and programmable physical world.

From 5G to 5G Advanced

Cellular IoT

How Artificial Intelligence Emulates Human Understanding

Thinking AI

This book reviews the history of the development of mobile communication technology and the challenges faced by 4G communication networks. It introduces the vision and requirements, standardization and performance requirements of 5G, as well as the wireless, network and supporting technologies needed to meet the performance requirements of 5G. The book analyzes the frequency spectrum of 5G and the security requirements of the 5G network, and discusses the problems relating to the planning and deployment of 5G networks. It also analyzes the transformation of the business through the structure, key technologies and implementation cases of 5G based on the author's solid theoretical foundation and abundant practical experience in long-term engagement in large-scale engineering projects.This book can serve as a reference for persons specializing in technical research or standard setting for mobile communication networks or in the research and development of related products and businesses, such as future network planners, designers and network constructors. It may also be used for university courses on mobile communications.

5g Communication Systems And Key Technologies

Wealth, Power and the Truth About the Cult of Economics

Moneymania

Explainable AI for Communications and Networking: Toward Responsible Automation gives a tour into the realm of Explainable Artificial Intelligence (XAI) and its impact on transparent and autonomous communication networks. The book equips readers from diverse backgrounds in communications and networking with a variety of XAI tools, metrics and frameworks to demystify AI systems through graphical taxonomies and mathematical formulations, which are further enriched with code snippets. The book also examines XAI implementation in wireless communications, network management, generative AI for telecom and cybersecurity, before presenting practical use-cases emanating from an industry perspective. Finally, the regulatory, ethical, and legal implications of XAI in telecommunications are reviewed, before concluding with key challenges and takeaways.

Toward Responsible Automation

Explainable AI for Communications and Networking

5G/5G Advanced Networks: Planning, Design and Optimization, 2nd edition, presents practical methods and algorithms for the design of 5G/5G Advanced Networks, covering topics that range from network resilience to how streaming data analytics can be used in network orchestration and slice optimization. The book addresses 5G optimization issues that are data driven, high dimensional and clustered The new edition is extensively revised and updated with 5 new chapters: - Information theory applied to design targets and performance limits - 5G+radio interface and radio planning - Heavy traffic analysis - Network slicing - Machine learning methods for offline analytics This new edition now gives a broad and complete foundation in network optimization techniques for all subsystems of the cellular network by: - Showing how to optimize networks end-to-end, including dependencies between subsystems - Presenting network tuning methods to improve capacity, service quality, energy efficiency, and resilience - in relation to cost - Presenting designs of network slices with multi-objective performance targets The new edition also includes new practical hints sections that show algorithm implementation (end-to-end and unit testing), solution validation, bench-marking, potential pitfalls, the use of open-source software, illustration of code objects with examples in Python. 5G/5G Advanced Networks: Planning, Design and Optimization, 2nd edition, is an invaluable resource for telecom operators and service providers, university researchers, graduate students and network planners interested in practical methods for optimizing networks for large performance improvements and cost savings.

Planning, Design, and Optimization

5G/5G-Advanced Networks

iWar

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