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Brandão E: Invisible borders

Invisible borders

Your strategic guide to the global market

The inside story of how Donald Trump sacked and pillaged the U.S. economy.The New York Times's Global Economics Correspondent reveals how Trump has personally profited billions while reducing American business leaders to fawning cronies; burning down the global trade order; undermining faith in the U.S. dollar; eroding the independence of the Federal Reserve; and dismantling regulatory oversight.How did the greatest economy in history devolve into a place where one man claimed the power of a mob boss, determining who wins and who loses, while steering much of the gains to his own family?As 2025 dawned, most American business leaders assumed they could safely ignore the inevitable chaos of Donald Trump's return to the White House. Instead, they have seen their companies shaken by Trump's assault on the global trading system, his attacks on the independence of the Fed, and his menacing of the rule of law itself. He has reduced some of the wealthiest, most powerful people on earth--Jeff Bezos, Jamie Dimon, Jensen Huang--into supplicants seeking his favor.Kiss the Ring tells the story of how Trump adopted the guise of a mob boss, turning the American business world into a protection racket. Wielding tariffs, executive orders, and other armaments of imperial rule, Trump has reconfigured the federal government into an instrument of his personal concerns. He has pulled the levers of authority to enrich himself, his relatives, and his allies while punishing his enemies. And he has done so with the complicity of major business leaders, whose loyalties to shareholders and their own fortunes have outweighed any sense of civic responsibility.Goodman exposes the roles of key people at the center of this extraordinary refashioning of American power: Peter Navarro, Howard Lutnick, Elon Musk, Bezos, and Dimon. It dissects how Trump and his family have personally profited from control of the executive branch. And it explores a fundamental vulnerability for American society as business leaders navigate an inherent conflict between bottom-line concerns and the preservation of democratic norms.Here is how leading executives in a country long celebrated as an exemplar of freedom wound up marching in the parade toward authoritarian rule.

The inside story of how Donald Trump sacked and pillaged the U.S. economy.The New York Times’s Global Economics Correspondent reveals how Trump has personally profited billions while reducing American business leaders to fawning cronies; burning down the global trade order; undermining faith in the U.S. dollar; eroding the independence of the Federal Reserve; and dismantling regulatory oversight.How did the greatest economy in history devolve into a place where one man claimed the power of a mob boss, determining who wins and who loses, while steering much of the gains to his own family?As 2025 dawned, most American business leaders assumed they could safely ignore the inevitable chaos of Donald Trump’s return to the White House. Instead, they have seen their companies shaken by Trump’s assault on the global trading system, his attacks on the independence of the Fed, and his menacing of the rule of law itself. He has reduced some of the wealthiest, most powerful people on earth—Jeff Bezos, Jamie Dimon, Jensen Huang—into supplicants seeking his favor.Kiss the Ring tells the story of how Trump adopted the guise of a mob boss, turning the American business world into a protection racket. Wielding tariffs, executive orders, and other armaments of imperial rule, Trump has reconfigured the federal government into an instrument of his personal concerns. He has pulled the levers of authority to enrich himself, his relatives, and his allies while punishing his enemies. And he has done so with the complicity of major business leaders, whose loyalties to shareholders and their own fortunes have outweighed any sense of civic responsibility.Goodman exposes the roles of key people at the center of this extraordinary refashioning of American power: Peter Navarro, Howard Lutnick, Elon Musk, Bezos, and Dimon. It dissects how Trump and his family have personally profited from control of the executive branch. And it explores a fundamental vulnerability for American society as business leaders navigate an inherent conflict between bottom-line concerns and the preservation of democratic norms.Here is how leading executives in a country long celebrated as an exemplar of freedom wound up marching in the parade toward authoritarian rule.

How Trump Cashed In on the Presidency and Shook Down the Global Economy

Kiss the Ring

An executive operating system for leading AI-driven strategic transformation Intelligence as a Commodity: Human Judgment as a Competitive Advantage delivers a structured leadership playbook for executives navigating AI adoption. Written by Rajeev Kapur, who built a billion-dollar business at Dell, and Jason Hunter, a senior consultant for the Blue Ocean Strategy Network, the book moves beyond AI trends to provide actionable frameworks for strategic foresight, organizational redesign, and ethical AI governance at the enterprise level. The book introduces flagship tools including HorizonAI for scenario-based strategic planning, HealthCheckAI for operational resilience assessment, and AI Deep Blue Strategy for AI-driven market innovation. Additional frameworks cover Executive Archetypes, the AI Leadership OS, AI Organizational OS, and Collective Intelligence Framework, each designed to shift organizations from reactive AI adoption to proactive, sustainable competitive positioning. Readers will also find: <ul> <li>Frameworks for assessing AI readiness and prioritizing initiatives across enterprise operations and strategy functions</li> <li>Tools for integrating human-AI collaboration while managing ethical, operational, and governance risk at scale</li> <li>Scenario-based strategic planning methods using HorizonAI to anticipate market shifts and technology disruptions</li> <li>Organizational redesign approaches for building agility and hybrid intelligence into existing leadership structures</li> <li>Guidance on embedding ethical AI governance and risk management into enterprise-wide adoption programs</li> </ul> Written for C-suite executives, directors, entrepreneurs, MBA participants, and consultants overseeing strategy, operations, and innovation, this book provides the frameworks and tools needed to lead AI-driven transformation with clear organizational design, ethical governance, and measurable business outcomes at the enterprise level.

Human Judgment as a Competitive Advantage

Intelligence as a Commodity

Simple, Sound Measurement for Real-World Learning
Are you an L&amp;D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming—or just plain intimidating? Most new L&amp;D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners—and anyone who needs a no-nonsense refresher. They explain:
<ul>
<li>How measurement works</li>
<li>Why it’s worth the investment</li>
<li>How to do it efficiently and effectively</li>
</ul>
They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.
A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey’s comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

The Basics of L&d Measurement and Reporting

Measurement Simplified

Strategy-Driven Delivery is a practical guide for senior project, programme and strategy managers who need to close the gap between strategic intent and successful execution. Written by experienced transformation experts Helen Winter and Jon Wrennall, this book shows why strategy fails in practice and how to design programmes and operating models that ensure delivery success. It provides a clear, structured approach to aligning projects with business goals while enabling trust, accountability and effective decision-making at scale. Drawing on real-world examples across financial services, IT and software development, this book equips you to: - Design programmes aligned to strategic business outcome - Build operating models that enable effective delivery - Embed governance that supports trust and decision-making - Overcome stalled progress and delivery challenges - Apply AI and automation to modern project environments With practical frameworks and forward-looking insight, Strategy-Driven Delivery helps you lead complex transformation with clarity, control and measurable impact. Themes include: strategy execution, programme management, transformation leadership, operating models, project governance, AI in project delivery

Aligning Organizations, Programs and Projects

Strategy-Driven Delivery

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

HBR's 10 Must Reads

Give your company a competitive edge through the power of your salespeople.If you read nothing else on sales, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you align your sales team's goals and objectives, identify and attract new customers, and increase revenue.This book will inspire you to: <ul><li>Guide customers through the decision-making process</li><li>Boost the performance of your sales reps</li><li>Drive consensus among buying groups</li><li>Use data and AI to improve the sales process</li><li>Foster collaboration between sales and marketing</li><li>Put sales at the center of your strategy</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Sales, Updated and Expanded (featuring "What Today's Rainmakers Do Differently" by Matthew Dixon, Ted McKenna, Rory Channer, and Karen Freeman)

Business today remains tethered to a paradigm that is long out of date. This mindset assumes that universal answers exist: Businesses can simply apply compartmentalized operations and follow linear paths to success. Experienced managers know business doesn't work this way. Where should they turn? In this groundbreaking book, Doug Garnett shows how complexity science reveals a new understanding of how business works that is as useful on the front lines as in the C-suite. This discipline--the study of behaviors in highly interconnected, adapting systems dominated by emergence--is revolutionizing fields from biology and economics to psychology and artificial intelligence. Recognizing a business as a complex adaptive system operating within other complex systems changes our perspective on everything from core concepts of demand, profit, and strategy to the nature of business success. Managers who grasp the order hidden within complexity discover not only a powerful new understanding of their role but also potential for dramatic contributions to success. The Complexity Paradigm features vivid examples ranging from local coffee shops to major corporations like PepsiCo, Boeing, Mattel, Starbucks, and General Motors as well as tech giants such as Apple and AT&amp;T. Grounding eye-opening theory in the realities of business, this foundational look at complexity offers deep insight and value for practitioners and students alike.

Using Systems Science to Drive Business Success

The Complexity Paradigm

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Payback: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Payback offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers</li> </ul> Perfect for company executives who set product and service strategy, Payback is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

This book introduces Lean philosophy and illustrates the effective application of Lean tools with real-world case studies. From fundamental concepts to integrated planning and control in pull production and the supply chain, the text provides a complete introduction to Lean production. Coverage includes small batch production, setup reduction, pull production, preventive maintenance, standard work, as well as synchronizing and scheduling Lean operations. Detailing the key principles and practices of Lean production, the text also illustrates effective implementation techniques with case studies from a range of industries. Includes questions and completed problems in each chapter. Explains how to effectively partner with suppliers and employees to achieve productivity goals.Designed for students who have a basic foundation in production and operations management, the text provides a thorough understanding of the principles of Lean. It also offers practical know-how for implementing a culture of continuous improvement on the shop floor and in the office, creating a heightened sense of responsibility in all stakeholders, and enhancing productivity and efficiency to improve the bottom line. In this third edition, the author addresses management's role in Lean production. Early observers of Japanese methods focused on the shop floor to see amazing things unlike anything practiced elsewhere. The thinking was that if the "methods" could be adopted by companies elsewhere, those companies would experience the success of the Japanese. What the early observers hadn't considered were dramatic differences in the way those companies were managed, both daily and strategically.The "management side" of Lean production is addressed in two new chapters, one devoted to daily management and the other to strategy deployment. Additionally, there is a new chapter that addresses breakthrough improvement and an approach to achieving it called the Production Preparation Process. Every chapter has been revised and expanded to better tell the story of Lean production-its history, applications, practices, and methods.

A Comprehensive Guide to Lean Methodologies and Management Practices

Lean Production for Competitive Advantage

INSIGHTS ON FORESIGHT

Hear What Machines Miss and Earn the Revenue They Can't

Power Listening

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Invisible borders

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