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International Business and Culture

International Business and Culture

Challenges in Cross-Cultural Marketing and Management

Inhalt

International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

Bibliografische Angaben

Juni 2024, 264 Seiten, Routledge Studies in International Business and the World Economy, Englisch
Taylor and Francis
978-1-03-263389-3

Inhaltsverzeichnis

Schlagworte

Weitere Titel der Reihe: Routledge Studies in International Business and the World Economy

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