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International Business and Culture

International Business and Culture

Challenges in Cross-Cultural Marketing and Management

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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

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juin 2024, 264 Pages, Routledge Studies in International Business and the World Economy, Anglais
Taylor and Francis
978-1-03-263389-3

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Autres titres de la collection: Routledge Studies in International Business and the World Economy

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