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Integrated Advertising, Promotion, and Marketing
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Integrated Advertising, Promotion, and Marketing

Communicating in a Digital World
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

November 2023, ca. 366 Seiten, Englisch
Taylor and Francis
978-1-03-260310-0

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