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Intangible Assets
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Intangible Assets

Values, Measures, and Risks
Herausgegeben von:
Hand, John R.M.|Lev Baruch
Buch (gebunden)ca. 456.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

Februar 2003, Oxford Management Readers, Englisch
Oxford Academic
978-0-19-925693-8

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