This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
November 2019, ca. 516 Seiten, Englisch
Taylor and Francis
978-0-367-37805-9
Taylor and Francis
978-0-367-37805-9