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Easto L: How To Succeed In Your
Professional Service Business

How To Succeed In Your Professional Service Business

From Mindset To Marketing-Attitudes & Actions

A successful career awaits—no college degree required! This indispensable resource guides you through alternative routes to prosperity and fulfillment, from a renowned CEO who did it herself. Most people believe a degree is the price of admission to a meaningful, high-paying career. Without it, your options are limited, and your ceiling is fixed. But that narrative isn’t just outdated. It’s costing millions of capable professionals the futures they’ve already earned. In How to Get Hired Without a Degree, technologist CEO and DEI advocate LaShana Lewis dismantles the notion of the “paper ceiling” and reveals what it really takes to build a thriving career without a diploma. Drawing from her own journey—from being repeatedly shut out of opportunities to rising as a CTO—Lewis delivers a practical, proven roadmap for workers skilled through alternative routes (STARs). How to Get Hired Without a Degree equips readers with the tools to translate real-world skills into real opportunities—whether that means breaking into a new field, advancing into leadership, or finally being recognized for their value, with lessons including: <ul><li> How to focus on skill-building for a competitive advantage </li><li> How to gain credible experience without traditional credentials </li><li> How to navigate hiring processes with confidence and strategy </li><li> How to grow, pivot, and lead in your career long-term </li></ul> With this book, all professionals can feel empowered with the tools to claim the career they deserve and help reshape a workforce that’s primed for change.

A successful career awaits—no college degree required! This indispensable resource guides you through alternative routes to prosperity and fulfillment, from a renowned CEO who did it herself. Most people believe a degree is the price of admission to a meaningful, high-paying career. Without it, your options are limited, and your ceiling is fixed. But that narrative isn’t just outdated. It’s costing millions of capable professionals the futures they’ve already earned. In How to Get Hired Without a Degree, technologist CEO and DEI advocate LaShana Lewis dismantles the notion of the “paper ceiling” and reveals what it really takes to build a thriving career without a diploma. Drawing from her own journey—from being repeatedly shut out of opportunities to rising as a CTO—Lewis delivers a practical, proven roadmap for workers skilled through alternative routes (STARs). How to Get Hired Without a Degree equips readers with the tools to translate real-world skills into real opportunities—whether that means breaking into a new field, advancing into leadership, or finally being recognized for their value, with lessons including: <ul><li> How to focus on skill-building for a competitive advantage </li><li> How to gain credible experience without traditional credentials </li><li> How to navigate hiring processes with confidence and strategy </li><li> How to grow, pivot, and lead in your career long-term </li></ul> With this book, all professionals can feel empowered with the tools to claim the career they deserve and help reshape a workforce that’s primed for change.

An Alternative Path to a Successful Career

How to Get Hired Without a Degree

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

A USA Today Bestseller. A dramatic new future of work in which managers assemble exactly the expertise they need—within minutes. 2026 PROSE Award Winner: Business, Finance, and Management "If you’ve ever wished you could assemble your version of The Avengers at work, this book will help you make it happen.” —Adam Grant, #1 New York Times-bestselling author of Think Again and host of the podcast Re:Thinking Gone are the days of static organizational charts and staffing based on the manager’s rolodex and intuition. Now you can recruit any expertise you need from a global online network within minutes: an on-demand, on-the-spot expert at the exact moment that you need their help. You can right-size their involvement, too; some of those experts give a second opinion or a moment of brainstorming, whereas others join as full-fledged team members for a sustained collaborative effort. This is the future promised by flash teams, a model that The New York Times has already praised for its “revolutionary potential”: a world where experts are available anytime and everywhere, where remote work has become a norm, and where AI is in the loop to guide team decisions. In Flash Teams, award-winning management scholar Melissa Valentine and computer scientist Michael Bernstein chart the opportunities of flash teams and navigate the challenges that teams and managers will face. They distill lessons from their own work assembling and managing flash teams on demand that every manager can learn from so they can successfully use flash teams in their own organizations. Drawing on original research and industry examples, this book will help readers to: <ul><li>Recognize and source needed expertise within minutes</li><li>Anticipate and plan team designs with AI</li><li>Redesign team structures on the fly as projects evolve</li></ul> Industries are already being transformed by this new approach to teaming. Flash Teams arms leaders, managers, and entrepreneurs with the tools they need to accomplish their goals with confidence, speed, and agility.

Leading the Future of AI-Enhanced, On-Demand Work

Flash Teams

Sustainability practitioners are operating in challenging waters: Ever-evolving regulations, shifting political winds, and heightened stakeholder demands have created a landscape that often feels chaotic and contradictory. In this time of profound change there are both significant risks and new opportunities for companies. Navigating these times requires not only technical expertise but also sharper judgment and the ability to balance immediate business demands with long-term value creation. Navigating the Business of Sustainability: A Practitioner’s Guide is a practical, experience-driven resource for leaders striving for positive, lasting impact while charting a rapidly changing landscape. Built on decades of real-world experience from practitioners who have successfully led corporate sustainability through multiple cycles, this book addresses the key challenges when integrating sustainability into business strategy and operations. By focusing on what works in practice, this book is a guide for practitioners to manage conflicting priorities, foster innovation, and create enduring benefits for both business and society.

A Practitioner's Guide

Navigating the Business of Sustainability

What if the key to success in a world of constant change was never really grit, or persistence - but curiosity? The modern era asks us to optimise ourselves into corners and build lives that run predictably while we stall inside. And the very blueprint we've been handed for success - one of relentless specialization - is not only incomplete, but completely counterproductive to a fulfilling life.Fusing groundbreaking research, elite business insights, and thrilling studies of history's greatest polymaths, Harvard educator Dr. T. Alexander Puutio uncovers the simple truth behind resilient, fulfilling lives: they're built in loops, not ladders.From Leonardo da Vinci to Steve Jobs, the people who shape the future don't follow straight lines - they explore widely, quit strategically, and stay flexible enough to keep becoming someone new.In a world that breaks ladders as fast as you can climb them, the code of curiosity offers a powerful model for thriving in uncertainty. Exploiting a loop of exploration, feedback and reinvention, curiosity is a force that supercharges our brain's capacity to learn and innovate. Those who can harness the cycle unlock not just a serious strategic edge, but a better way to cultivate a meaningful life.A joyful book that speaks to the meaning vacuum of modern life, The Curiosity Code upends the traditional pillars of self-development. Instead, it offers a bold, practical blueprint for navigating change, reclaiming agency, and building a life that evolves as fast as the world around you.

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

How water infrastructure finance drives the size of our water bills, who can afford them, and the geography of urban landscapes. “Water crises” have emerged in the US with increasing regularity, from Flint, MI to Jackson, MS. Simultaneously, the rise in water bills for the past decade has far outpaced the rising cost of groceries, gas, or electricity, leading more Americans to add water to the growing list of their unaffordable basic necessities. Water and Wall Street by Martin Doyle, Lauren Patterson, and Erika Smull uncovers how the seemingly arcane world of infrastructure finance underlies these and other water trends in US cities, and how water infrastructure shapes the most basic landscape of cities and suburbs. The authors begin by describing the basics of how water infrastructure works, and more importantly, how it is financed by municipal bonds, the backbone of urban finance. They then trace the history of municipal bonds for water from the founding of Philadelphia in the eighteenth century to the bankruptcy of Detroit in the twenty-first. Along the way, they also explore financial geography: how water bills, water affordability, and the peculiarities of infrastructure finance create distinct geographies of water capital. Finally, they take a speculative look at alternative future states for our cities, our infrastructure, and our water.

Infrastructure, Finance, and Affordability in America's Cities

Water and Wall Street

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

The action guide to building serious financial power.For too long, women have worked twice as hard to earn less than men, and women have felt emotionally broke and financially stressed. It's time for a change and time for women--especially women of color--to make bank.In her first book, We Should All Be Millionaires, Rachel Rodgers--Black woman, mother of four kids, and self-made millionaire--shared her personal story. How she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company, and owning a blissful 57-acre horse ranch.Her book inspired thousands of readers and listeners to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now, with Hello Seven, Rachel provides a practical framework to achieving seven-figure wealth. This is the book that makes it happen. Rachel lays out the Hello Seven Growth Scale so you can identify where you fall on one of seven levels -- from $0 to 7 figures -- and map out the specific action steps you need to take to grow from one level to the next.

The action guide to building serious financial power.

Your Step-by-Step Guide to Earning a Million Dollars in Annual Income

Hello Seven

'The Wealth Habit shows how small, well-designed behaviours, repeated consistently, create extraordinary financial outcomes over time.' - Steven Bartlett, The Diary of a CEO Wealth doesn't start with money, it starts with a habit.Most people think that wealth is reserved for the lucky few-those born into privilege, gifted with an entrepreneurial streak, or naturally skilled with money. But the truth is, financial success isn't about luck-it's about habits.The Wealth Habit is a groundbreaking, behaviour-driven approach to wealth-building that rewires the way you think about money, turning financial success into a series of tiny, effortless, repeatable actions. Instead of overwhelming readers with rigid budgets or complex investment strategies, this book reveals how small, daily financial moves compound into life-changing wealth - no matter where you start.Whether you're struggling with money, looking to break free from the paycheck-to-paycheck cycle, or searching for a stress-free, automated way to build wealth, this book gives you a clear, habit-based roadmap to make financial success inevitable.Start small. Repeat often. Let the habit lead the way.

Small Changes that Will Make You Rich

The Wealth Habit

Nicole will show you how to have a kid financially, how to raise that kid, and how to manage your newfound promotion to Mom status without going broke or insane.

The Guide to Generational Wealth

Rich Mom

Are you tired of failing to finish what you start? Intentional, from productivity expert Chris Bailey, is the motivational guide you need. 'A powerful guide to turning ambition into action' - Charles Duhigg, author of The Power of Habit and Supercommunicators Most of us have no problem setting goals. We know what we want, and we have a pretty good sense of what it takes to get it. But consistently making progress until we've reached that goal is the hard part. In Intentional, Chris Bailey, bestselling author of Hyperfocus, presents a new and better way to accomplish your goals. It turns out, the secret to finishing what you start isn't willpower or the latest productivity hack - it's intentionality. Your deepest intentions are your greatest motivating force. By structuring your goals around the things that matter most to you, whether that's feeling secure in your job, having autonomy over your decisions or being in a community, getting things done becomes second nature. Drawing from the latest productivity research and packed full of practical strategies, Intentional will show you how to:<ul><li>Structure goals to increase the likelihood of completion</li><li>Make unappealing, boring or frustrating tasks more attractive to do</li><li>Lower the chance of procrastinating</li><li>Create a system for tracking progress</li><li>Know when a goal isn't for you - and when it's time to let it go.</li></ul> With Chris Bailey as your guide, finishing what you start is more possible than you think. 'An important new contribution to the genre!' - Cal Newport, New York Times bestselling author of Slow Productivity and Deep Work 'The most productive man you'd ever hope to meet' - TED

How to Finish What You Start

Intentional

Instant USA Today Bestseller From Marc Brackett, founding director of the Yale Center for Emotional Intelligence and author of the bestselling book Permission to Feel, comes an essential guide for regulating how we respond to our emotions in order to transform our lives. Success in virtually every aspect of life-career, friendship, love, and family-is determined mainly by one thing: how we deal with emotions. In your most challenging moments, how did you respond? Did you fly off the handle? Were you paralyzed by indecision? Did you engage in behaviors that undermined your best intentions? Or did you exhibit grace under pressure and flourish? How you responded likely shaped what happened next. But emotion regulation isn't a fixed trait, as many believe. It is a set of skills and strategies that must be learned, practiced, and refined over a lifetime. Marc Brackett examines his own challenges dealing with emotions, explains the latest science of emotion regulation, and provides a set of practical, evidence-based strategies to help us use our feelings wisely to nurture healthy relationships, achieve ambitious goals, and experience greater well-being. At the heart of his message is acceptance: There are no bad emotions-only emotions we don't understand or know how to direct in positive, intentional ways. The good news? We all have the power to decide how we will respond to what life throws at us. By honing our emotion regulation skills, we can increase our chances of achieving success in all facets of our lives. Dealing with Feeling will show you how to work with your and others' emotions-not against them-so you can become the best version of yourself and lift others up too.

Use Your Emotions to Create the Life You Want

Dealing with Feeling

How To Succeed In Your Professional Service Business

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