How To Start A Business

This is a short, honest, and practical guide to what actually matters when building a business - written for the person who is serious about starting one.

Eight chapters. No theory. No jargon. Just sixty years of hard-won lessons distilled into the essential guide for anyone bold enough to build something of their own.

• 60+ years of building real companies
• 21 businesses started from scratch
• 24 start-up investments
• 15 sold and exited
• 6 companies sold at prices up to 26 x NPBT

There are 18,100 Google searches every month asking how to start a business. Most advice comes from academics, consultants, and commentators. This book comes from someone who has actually done it - over twenty businesses, across six decades, in industries from traffic management to outdoor advertising, from modular housing to self-storage.