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West A: How to Be a Massive Success and
Not F*ck It All Up

How to Be a Massive Success and Not F*ck It All Up

A Winner's Guide to Enjoying What You've Already Won

A journalistic account of the origins and rise of meme coins.

Crypto Degenerates, White House Hustlers, and the Rise of the Casino Economy

The American Meme

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

For&nbsp;today's&nbsp;aspiring&nbsp;leaders,&nbsp;lessons&nbsp;in&nbsp;leadership&nbsp;from legendary Black CEOs Beginning in&nbsp;the late 1990s, a handful of&nbsp;executives&nbsp;rose to become&nbsp;some of the first Black&nbsp;CEOs&nbsp;ever to lead&nbsp;Fortune&nbsp;500&nbsp;powerhouses:&nbsp;Ken Chenault at American Express,&nbsp;Dick Parsons at Time Warner,&nbsp;John Thompson at Symantec,&nbsp;Ursula Burns at Xerox, and&nbsp;Frank Raines at Fannie Mae. In&nbsp;Trailblazers,&nbsp;organizational advisor and&nbsp;journalist&nbsp;Roger O. Crockett&nbsp;recounts the&nbsp;inspiring stories of these titans&nbsp;and&nbsp;relates&nbsp;their hard-won lessons&nbsp;for&nbsp;achieving&nbsp;greatness&nbsp;amid the stunning lack of racial equity that still plagues us today.&nbsp;These trailblazers&nbsp;share&nbsp;an&nbsp;extra&nbsp;dose of&nbsp;resolve and grit, the key to their&nbsp;success despite the&nbsp;difficulties they tackled as Black leaders-what Crockett calls the "alpha-plus" mentality.&nbsp;Trailblazers&nbsp;also&nbsp;homes in&nbsp;on a specific quality that each&nbsp;wielded&nbsp;on their path to the top-from a&nbsp;belief in the power of&nbsp;authentic identity, to&nbsp;a commitment to compromise, or&nbsp;a performance mindset-and offers readers&nbsp;guidance&nbsp;on how to&nbsp;cultivate these qualities&nbsp;in&nbsp;themselves. The&nbsp;members of this group&nbsp;have enlightening perspectives on what it takes&nbsp;for&nbsp;not just&nbsp;Black leaders&nbsp;but any leaders&nbsp;to&nbsp;make it&nbsp;today.¿Their&nbsp;voices&nbsp;are needed now more than ever.

Lessons in Leadership from Legendary Black Ceos

Trailblazers

Amid unprecedented growth in electricity demand and the rapid buildout of digital infrastructure, energy has become a strategic imperative. A visionary entrepreneur and energy industry pioneer, Michael Polsky has spent the last half-century at the forefront of the innovation, technology, and market shifts that define the energy landscape. With only $500 in cash, four suitcases, and a few words of English, Polsky immigrated to the US from Soviet Ukraine in 1976. Over the next 25 years, he built two successful energy companies before founding Invenergy in 2001. Since then, the company has grown into North America's largest independent energy developer, owner, and operator. Polsky has navigated all forms of politicization and uncertainty to achieve singular scale in the industry, having developed more than 230 projects, including some of the most complex energy infrastructure in the world. Reflecting on his remarkable journey, Polsky draws on his experience across nearly every energy technology to provide a firsthand account of the profound transformation underway. Inexhaustible is a story of deep determination and relentless effort, presenting a pragmatic vision for the future of American energy--and what it will take for us to achieve true energy independence.

My Journey Into the Future of Energy

Inexhaustible

Law and Practical Reason

Moral Responsibility and Artificial Intelligence

HBR Emotional Intelligence Series

Change is inevitable. How you deal with it is under your control.Change is rarely a one-time event. At any point, you may face a shakeup at work, a life transition, a sudden loss, a new opportunity, or any number of other disruptions to the norm. Change can be fast and unpredictable, and when you're dealing with it repeatedly, the emotional toll can be high.This book will help you navigate change more confidently. You'll learn how to approach new situations with an open mind, build the strength to work through change, and ultimately develop the resilience you need before the unexpected occurs. HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Change Resilience (HBR Emotional Intelligence Series)

In a novel application of the work of neo-Aristotelian virtue ethics to the philosophy of business, Robert CB Miller argues that free-market capitalism requires virtues to mitigate its flaws and to enhance its strengths. Ethics in a Capitalist Economy begins with an outline of modern virtue ethics, deriving from Aristotle and Aquinas and reinvigorated in the 20th century by writers including Elizabeth Anscombe and Philippa Foot. Taking up the idea that human nature determines the virtues, Miller sets out three types of virtue specific to economic activity: contractual, behavioural and entrepreneurial. With reference to major historical and contemporary thinkers including Adam Smith, John Locke, David Hume, Alasdair MacIntyre, Mary Midgeley and Steven Pinker, the book shows the flaws in the market economy and the ways in which these flaws can be mitigated by the application of particular virtues in order to encourage human flourishing. The book includes three case studies investigating the practice (or absence) of virtues in real world situations: on the career of Warren Buffett, on insights from behavioural economics and on the philanthropic efforts of business leaders. This book combines practical considerations with a detailed and accessible reading of the theory of virtue ethics and its relation to human nature in political economy.

Why Markets Need Virtues

Ethics in a Capitalist Economy

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

How to Be a Massive Success and Not F*ck It All Up

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