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London I: Hollywood Online

Hollywood Online

Internet Movie Marketing Before and After The Blair Witch Project

Acknowledgements Introduction: 'This Is My Home' Part I: 'The Pre-Blair Era' 1. 'Boot Up or Shut Up!': The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. 'In October of 1994 . . .': The Blair Witch Project Part II: 'The Post-Blair Era' 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project's Impact on Hollywood Promotions 6. 'Power Can be Held in the Smallest of Things': The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. 'Think Before You Click': Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There's Something Evil Hiding in the Woods Bibliography Appendix

BFI Film Classics

A new edition of the BFI Film Classic on Claude Lanzmann's epic documentary Shoah (1985).

Shoah

This book examines a range of systems and structures that film and video artists have developed in works spanning the late 1960s to the present, often in response to the changing technologies and medium of cinema. Simon Payne considers the affinities that film and video works share with aspects of painting, sculpture and music. He argues that the evolution of methodical strategies in artists' cinema can be traced back to the first avant-garde films made a century ago between 1921-1924. Tracing the lineage of key figures and international groups that have formed part of the picture since then, he posits that the most thorough formal exploration of cinema can be credited to a generation of artists that began making films in Britain in the late 1960s and early 1970s. He goes on to analyse the work of key filmmakers including Peter Gidal, David Hall, Malcolm Le Grice, Annabel Nicolson, Lis Rhodes and Guy Sherwin. Paying close attention to their recent films and videos as well as those of diverse younger artists working in a similar tradition. Experimental Cinema, Structures and Systems traces a unique and influential lineage that has defined some of the central preoccupations of experimental film and video, which tests our expectations of cinema, television and the moving image.

Structures, Systems and Strategies

Experimental Cinema

Qualitative Sozialforschung

Gemeinsam zu interpretieren gehört in der deutschen qualitativen Sozialforschung seit Jahrzehnten zum Alltag der Forschung – ohne dass allerdings etwas Wesentliches über diesen Alltag der Gruppeninterpretationen bekannt ist. Das vorliegende Buch möchte deshalb die alltägliche Praxis der Gruppeninterpretation&nbsp;erstmalig sichtbar machen und reflektieren. Zu diesem Zweck wird&nbsp;ein systematischer Überblick über die Theorien und Praxen der Gruppeninterpretation und deren Spielarten&nbsp;gegeben. Dann wird ein Fall einer Gruppeninterpretation exemplarisch dokumentiert und reflektiert. Dabei werden vor allem die kommunikativen und sozialen Prozesse bei der Produktion und Konstruktion sozialwissenschaftlichen Wissens sichtbar(er) gemacht. So wird nicht nur das Reflexionswissen über dieses Verfahren gemehrt, sondern dieses Wissen ist hilfreich, wenn man selbst Gruppeninterpretationen&nbsp;durchführen oder daran teilnehmen möchte. Der Inhalt Gemeinsam Interpretieren als Kommunikationsprozess • Über den Alltag der gemeinsamen Auslegung • Wissenssoziologische Bildanalyse • Transkription einer Interpretationssitzung • Diese Familie ist Amerika! Eine hermeneutisch-wissenssoziologische Interpretation&nbsp;Die Zielgruppe Studierende und Dozierende aller Sozialwissenschaften, die sich mit Methoden der qualitativen Sozialforschung beschäftigen. Der Autor Dr. Jo Reichertz ist Professor für Kommunikationswissenschaft an der Universität Duisburg-Essen.&nbsp;

Gemeinsam zu interpretieren gehört in der deutschen qualitativen Sozialforschung seit Jahrzehnten zum Alltag der Forschung – ohne dass allerdings etwas Wesentliches über diesen Alltag der Gruppeninterpretationen bekannt ist. Das vorliegende Buch möchte deshalb die alltägliche Praxis der Gruppeninterpretation&nbsp;erstmalig sichtbar machen und reflektieren. Zu diesem Zweck wird&nbsp;ein systematischer Überblick über die Theorien und Praxen der Gruppeninterpretation und deren Spielarten&nbsp;gegeben. Dann wird ein Fall einer Gruppeninterpretation exemplarisch dokumentiert und reflektiert. Dabei werden vor allem die kommunikativen und sozialen Prozesse bei der Produktion und Konstruktion sozialwissenschaftlichen Wissens sichtbar(er) gemacht. So wird nicht nur das Reflexionswissen über dieses Verfahren gemehrt, sondern dieses Wissen ist hilfreich, wenn man selbst Gruppeninterpretationen&nbsp;durchführen oder daran teilnehmen möchte.

Die Gruppeninterpretation als kommunikativer Prozess

Gemeinsam interpretieren

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

What does feminist filmmaking in the 21st century look like? This book assesses the influence of Western feminist theory on contemporary film and television - nearly fifty years after Claire Johnston and Laura Mulvey called for a feminist counter-cinema - highlighting the cross-fertilization between feminist film theory and practice. Is there a #Metoo genre? Have traditional Hollywood genres been reframed? How has intersectional feminist film theory been explored on screen? In essays spanning film and television in a broad range of genres from the US, the UK and India, contributors renew definitions of feminist filmmaking since second wave feminist film scholars first grappled with the image of women in film and the role of women in the film industry. Feminist Visions provides an insightful space for discussion of feminist film theory as applied to recent TV series such as Devious Maids (2013-2016), Unbelievable (2019), Greenleaf (2016-2020), I May Destroy You (2020) and Insecure (2016-2021) and films including Maid in Manhattan (2002), Night Moves (2014), Gone Girl (2014), I Care a Lot (2020) and The Discreet Charm of the Savarnas (2020).

Theory in Practice in Contemporary Film and Television

Feminist Visions

While there are many guides to screenwriting, none of them tackle the specific difficulties of writing the tricky mid-section of the screenplay. The Heart of Your Script reveals the six key elements that are crucial for ensuring an emotionally satisfying and dramatically engaging center to any script. Using a broad range of concise case studies, including contemporary films such as Aftersun (2022), The Whale (2022), Shoplifters (2018), Talk to Me (2022), Barbie (2023) and Oppenheimer (2023), canonical texts such as Back to the Future (1985), Seven Samurai (1954) and There Will Be Blood (2007) and cult classics like Swiss Army Man, (2016), Jennifer's Body (2009) and Heathers (1988), Ted Wilkes and Phil Hughes provide helpful tips and tricks to assist writers in finding out what is at the heart of the story they want to tell and how to ensure that it is coming through in their stories. Refusing any single method for structuring this central portion, Wilkes and Hughes offer a character-centred study, which allows aspiring screenwriters to map their dramatic journey from the inside out.

The Insider’s Guide to Writing the Difficult Middle Section of a Screenplay

The Heart of Your Script

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations--whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.

Guiding Customers to Achieve Their Aspirations

The Transformation Economy

This book examines the integral role that makeup plays in the construction and promotion of female stardom, focusing on the transitional Hollywood period, between 1950 and 1970, a time of great change in Hollywood with the advent of television, the break-up of the studios and the break-down of the production code. Cathy Lomax's compelling study features in-depth case studies of stars Vivien Leigh, Marilyn Monroe, Natalie Wood, Dorothy Dandridge and Joan Crawford alongside archival images of make-up promotional material and the make up used by stars and their fans to interrogate the role of makeup in defining and adjusting the appearance of race, beauty, ageing, naturalness, and sexual appeal in the star image. Makeup is a vital technical material in film and photography; correcting skin-tones for different film stocks and making features visible under bright lights. But it is also a component of a film's mise-en-scene, intrinsically linked to the visual allure of cinema and helps to shape and refine the female star image, both on- and off-screen. Lomax's case studies show how makeup was used to create female figures such as the femme fatale played by Marilyn Monroe in Niagara (1953); how in various roles Natalie Wood's makeup was used to suggest a youthful, natural and openly sexual young woman, or, when as a white actress she was cast in 'ethnic' roles, to create an impression of a Hispanic, Native American or Black identity; how Dorothy Dandridge's light skin challenged codes around inter-racial relationships, with the result that her skin was darkened for love scenes with Black actors, and how the transition to colour impacted Joan Crawford's star persona as she aged, and how ideas about the grotesque nature of female ageing were represented in the 1960s cycle of 'hag horror' movies such as 1962's Whatever Happened to Baby Jane? Drawing on film studies, feminist debates on masquerade theory, celebrity studies and fashion and cultural studies, alongside information from biographies, fan magazines, archives, and practical experience from her own work as a makeup artist, Lomax reveals the vital and under-examined role that makeup plays in the display of femininity on film, and how this is exemplified through the construction of individuated stardom. By making visible a material, that because of its connection with feminine adornment has been overlooked or disregarded, this book highlights undervalued labour, and foregrounds the female agency that was articulated by the design and application of makeup.

Makeup, Femininity, Race and Ageing in Hollywood

Making Up the Star

World Cinema

Departing from standard histories, this book draws on the theory of excess in film to provide a re-examination of Polish cinema history, following emancipatory impulses that emerged in Polish culture between the great crisis of 1968-marked by the expulsion of Polish Jews and persecution of students-and the conservative revolution of the Solidarity movement in the 1980s. Employing a transnational and decolonial lens, Sebastian Jagielski argues that beyond the binary of state-endorsed and official 'opposition' media, there exists a range of subversive and radical films. He provides close readings of key examples such as The Devil (Diabel)(1972), A Story of Sin (Dzieje grzechu)(1975) and The Palace (Palac)(1980), considering their depiction and transformation of emancipatory ideals born out of Western countercultural movements. He also explores the filmmaking practices of directors like Andrzej Wajda to Andrzej Zulawski, examining their use of subtext, seemingly lurid narratives and subversive embedded gestures, produced against the backdrop of Communist Poland's censorship practices. In doing so he proposes a critical revision of the normative cinema of moral anxiety. He goes on to consider how on screen depictions of sexuality intersect with various modes of difference, highlighting the impact of racism, homophobia, misogyny, and classism. Rejecting a linear narrative in favour of a fragmented history, Jagielski uncovers the untold stories of Polish cinema's subversive influences.

The Politics of Excess in Polish Cinema

Hollywood Online

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