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London I: Hollywood Online

Hollywood Online

Internet Movie Marketing Before and After The Blair Witch Project

Acknowledgements Introduction: 'This Is My Home' Part I: 'The Pre-Blair Era' 1. 'Boot Up or Shut Up!': The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. 'In October of 1994 . . .': The Blair Witch Project Part II: 'The Post-Blair Era' 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project's Impact on Hollywood Promotions 6. 'Power Can be Held in the Smallest of Things': The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. 'Think Before You Click': Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There's Something Evil Hiding in the Woods Bibliography Appendix

This showcases the production art, character and vehicle designs, planets, storyboards, and other breathtaking work created during the production of the hit Disney+ series.

The Art of Star Wars: The Acolyte

Rewrites the history of the development of film and TV industries and cultures through questions of gender during the critical decade of the 1970s Spain.

Leading Women in Spanish Cinema and Television, 1970-1980

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

Ensure your movie stays on schedule and within budget by learning how to draft professional grade storyboards. Whether you're an independent filmmaker new to the task or an artist aspiring to launch a career as a movie storyboard artist, this book is for you.Featuring the work and insight of the legendary Trevor Goring (Watchmen; The Cabin in the Woods; Thor: The Dark World), Storyboarding Fundamentals (KEEP?) is laced with invaluable information and techniques that simply can't be found anywhere else. The authors cover: * Creating different kinds of storyboards for different stages of your movie (pitch, financing, shooting, etc) * Analyzing scripts, breaking down scenes, and how these impact your storyboard vision * Working with digital tools (Wacom, 3D and other software) * Filmmaking techniques and styles (camera angles and movements, etc) The authors also provide a trove of practical career advice for those looking to launch a career as a professional storyboard artist, with lessons on freelancing, promoting your work, networking, visiting studios and much more.

Visualizing story in film, tv, advertising and games

Storyboards, Animatics and PreViz

What does feminist filmmaking in the 21st century look like? This book assesses the influence of Western feminist theory on contemporary film and television - nearly fifty years after Claire Johnston and Laura Mulvey called for a feminist counter-cinema - highlighting the cross-fertilization between feminist film theory and practice. Is there a #Metoo genre? Have traditional Hollywood genres been reframed? How has intersectional feminist film theory been explored on screen? In essays spanning film and television in a broad range of genres from the US, the UK and India, contributors renew definitions of feminist filmmaking since second wave feminist film scholars first grappled with the image of women in film and the role of women in the film industry. Feminist Visions provides an insightful space for discussion of feminist film theory as applied to recent TV series such as Devious Maids (2013-2016), Unbelievable (2019), Greenleaf (2016-2020), I May Destroy You (2020) and Insecure (2016-2021) and films including Maid in Manhattan (2002), Night Moves (2014), Gone Girl (2014), I Care a Lot (2020) and The Discreet Charm of the Savarnas (2020).

Theory in Practice in Contemporary Film and Television

Feminist Visions

Cinema Two

Hirokazu Koreeda

World Cinema

Departing from standard histories, this book draws on the theory of excess in film to provide a re-examination of Polish cinema history, following emancipatory impulses that emerged in Polish culture between the great crisis of 1968-marked by the expulsion of Polish Jews and persecution of students-and the conservative revolution of the Solidarity movement in the 1980s. Employing a transnational and decolonial lens, Sebastian Jagielski argues that beyond the binary of state-endorsed and official 'opposition' media, there exists a range of subversive and radical films. He provides close readings of key examples such as The Devil (Diabel)(1972), A Story of Sin (Dzieje grzechu)(1975) and The Palace (Palac)(1980), considering their depiction and transformation of emancipatory ideals born out of Western countercultural movements. He also explores the filmmaking practices of directors like Andrzej Wajda to Andrzej Zulawski, examining their use of subtext, seemingly lurid narratives and subversive embedded gestures, produced against the backdrop of Communist Poland's censorship practices. In doing so he proposes a critical revision of the normative cinema of moral anxiety. He goes on to consider how on screen depictions of sexuality intersect with various modes of difference, highlighting the impact of racism, homophobia, misogyny, and classism. Rejecting a linear narrative in favour of a fragmented history, Jagielski uncovers the untold stories of Polish cinema's subversive influences.

The Politics of Excess in Polish Cinema

This book examines a range of systems and structures that film and video artists have developed in works spanning the late 1960s to the present, often in response to the changing technologies and medium of cinema. Simon Payne considers the affinities that film and video works share with aspects of painting, sculpture and music. He argues that the evolution of methodical strategies in artists' cinema can be traced back to the first avant-garde films made a century ago between 1921-1924. Tracing the lineage of key figures and international groups that have formed part of the picture since then, he posits that the most thorough formal exploration of cinema can be credited to a generation of artists that began making films in Britain in the late 1960s and early 1970s. He goes on to analyse the work of key filmmakers including Peter Gidal, David Hall, Malcolm Le Grice, Annabel Nicolson, Lis Rhodes and Guy Sherwin. Paying close attention to their recent films and videos as well as those of diverse younger artists working in a similar tradition. Experimental Cinema, Structures and Systems traces a unique and influential lineage that has defined some of the central preoccupations of experimental film and video, which tests our expectations of cinema, television and the moving image.

Structures, Systems and Strategies

Experimental Cinema

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations--whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.

Guiding Customers to Achieve Their Aspirations

The Transformation Economy

Magic Rays of Light is an original and ambitious history of the largely unknown early years of television in Britain. A detailed cultural study of the first demonstrations, of the extensive experimental broadcasts between 1928 and 1935, and of the BBC's richly varied daily service starting in November 1936 from Alexandra Palace, the book overturns the popular mis-conception that television in Britain effectively began with Elizabeth II's Coronation in 1953. In tracing this history, John Wyver chronicles the process by which a technology became a medium. He argues that much of what that television as we knew it in the late twentieth century was created within the fluid and at times unstable forms of the interwar medium. Most fundamentally the basics of television's screen language and grammar were developed. As this emerged, television drama flourished in the staging of more than 400 plays, from Shakespeare and Agatha Christie to Pirandello and P.G. Wodehouse, starring luminaries including Laurence Olivier, Sybil Thorndike and Peggy Ashcroft. Outside broadcasts of state occasions, and of Wimbledon and Test matches, were pioneered, along with transmissions of the Derby (from 1931 onwards) and the FA Cup Final. Light entertainment formats, quiz shows and the direct ancestor of countless magazine programmes were devised, alongside ambitious presentations of classical ballet and grand opera. As a striking counterpoint to this story, Magic Rays of Light also celebrates the inchoate, indeterminate nature of interwar television. In certain key ways, from the first imaginaries and sci-fi visions of television, and in aspects of how it was made, of what was produced and how this was seen, early television was entirely distinct from what the medium later became. The book reveals television's forgotten pasts and unrealised futures, including the low resolution, vertical format transmissions of John Logie Baird's first systems, and the live, large-screen electronic projection systems known as 'cinema television'. Relaying sports events and pageantry to cinemas, this pre-war sensation was seen by the BBC as a serious threat to its monopoly. By attending closely to the transmissions of the first fifteen years, to the emerging medium's industrial context, and to its intermedial links with radio, theatre, cinema, music hall, sport and more, Magic Rays of Light illuminates television's place in the cultural and social histories of Britain between the wars.

The Early Years of Television in Britain

Magic Rays of Light

Revealing Corporate Brands

Hollywood Online

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