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Harvard Business Review on Increasing Customer Loyalty
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Harvard Business Review on Increasing Customer Loyalty

Buch (broschiert)ca. 29.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

April 2011, Harvard Business Review, Englisch
Ingram Publishers Services
978-1-4221-6252-1

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