Greener Marketing
A Global Perspective on Greening Marketing Practice
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
August 1992, ca. 432 Seiten, Englisch
Taylor and Francis
978-1-874719-14-4
Taylor and Francis
978-1-874719-14-4