Global Business Strategy in an Era of Geopolitical Fragmentation

Global business strategy is being reshaped by increasing geopolitical fragmentation. Rising trade tensions, economic nationalism, regional conflicts, and shifting regulatory frameworks have created a more complex environment for multinational corporations. As global markets become divided by political and economic interests, businesses must reassess traditional strategies that rely on globalization and interconnected supply chains. In response, organizations must develop more resilient, flexible, and region-specific approaches to navigate emerging risks while maintaining competitiveness and sustainable growth. Global Business Strategy in an Era of Geopolitical Fragmentation explores how businesses develop and adapt strategies to operate effectively in a world divided by geopolitical tensions, trade restrictions, and regional conflicts. It examines the challenges and opportunities that geopolitical fragmentation creates for multinational companies, focusing on areas like supply chain resilience, market expansion, risk management, investment decisions, and global competitiveness. Covering topics such as regional strategy, reputation management, and digital sovereignty, this book is a valuable resource for business owners, political scientists, government officials, policymakers, and researchers.