Generative AI for Marketing

<p><b>Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. <i>Generative AI for Marketing</i> is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.</b></p> <p>To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.</p> <p>Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.</p>