Game Changer
Inhalt
THE STRATEGIC PRICING HEXAGON and its seven games
"The biggest benefit of Game Changer is that it will encourage business leaders to step back and think through the fundamentals of their business: how do we create and share value? This is the first book I've read that provides a clear and practical definition of pricing strategy-and how to determine one-instead of going straight to the numbers."
MARIN GJAJA, CHIEF CUSTOMER OFFICER, FORD MODEL E
"What I appreciate most about Game Changer is that it left me with more practical options and ideas about pricing strategy, not with more math problems and more complicated theories."
ERIC REYNOLDS, CHIEF OPERATING OFFICER, CLOROX
"Game Changer elevates pricing from a specialized practice to a strategic perspective on the entire business. Even better, it makes pricing accessible, practical, and enjoyable. The seven pricing games and the associated playbooks are very insightful and have far-reaching implications for go-to-market strategies."
STEVE MALLOUK, SVP, GLOBAL BUSINESS STRATEGY, VISA