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Sandra Maier

Funktionelle Lebensmittel für Best Ager

Analyse der Verbrauchereinstellungen und Empfehlung eines zielgruppengerechten Marketing-Mix

Miguel de la Roca

Miguel de la Centro de Desarrollo Editorial

Marketing con el poder de la IA

Centauro digital

AN INSTANT NATIONAL BESTSELLER “Evenhanded and insightful.”&nbsp; —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful examination of healthcare’s efforts to embrace generative artificial intelligence. In A Giant Leap, physician and thought leader Robert Wachter navigates between hype and skepticism to make a compelling case for AI’s power to transform healthcare. He argues that, in a system buckling under the weight of bureaucratic pressures, soaring costs, and clinician burnout, AI doesn’t need to be perfect—it only needs to be better. Drawing on extensive research and more than 100 interviews with pioneers across medicine, technology, policy, and business, Wachter shows how AI is already entering hospitals and clinics to draft notes, field patient questions, recommend treatments, interpret images, and guide surgeries. He unflinchingly confronts risks like hallucinations, biases, and misinformation, while revealing how AI can now match, and sometimes surpass, physicians in areas ranging from diagnosis to empathy. But this isn’t simply a technology story. It’s about the human choices that will determine whether AI becomes healthcare’s salvation or another source of harm and frustration.&nbsp; Blending clinical insight, vivid storytelling, and journalistic precision, A Giant Leap offers an indispensable roadmap for healthcare leaders, clinicians, and patients. It&nbsp;is a vibrant and timely account of how AI is changing what it means to care—and be cared for—in this age of astonishing technology.

“Evenhanded and insightful.”&nbsp; —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful examination of healthcare’s efforts to embrace generative artificial intelligence. In A Giant Leap, physician and thought leader Robert Wachter navigates between hype and skepticism to make a compelling case for AI’s power to transform healthcare. He argues that, in a system buckling under the weight of bureaucratic pressures, soaring costs, and clinician burnout, AI doesn’t need to be perfect—it only needs to be better. Drawing on extensive research and more than 100 interviews with pioneers across medicine, technology, policy, and business, Wachter shows how AI is already entering hospitals and clinics to draft notes, field patient questions, recommend treatments, interpret images, and guide surgeries. He unflinchingly confronts risks like hallucinations, biases, and misinformation, while revealing how AI can now match, and sometimes surpass, physicians in areas ranging from diagnosis to empathy. But this isn’t simply a technology story. It’s about the human choices that will determine whether AI becomes healthcare’s salvation or another source of harm and frustration.&nbsp; Blending clinical insight, vivid storytelling, and journalistic precision, A Giant Leap offers an indispensable roadmap for healthcare leaders, clinicians, and patients. It&nbsp;is a vibrant and timely account of how AI is changing what it means to care—and be cared for—in this age of astonishing technology.

How AI Is Transforming Healthcare and What That Means for Our Future

A Giant Leap

'Blending behavioural science with real-world insights, Your Next Move is a practical, inspiring guide to navigating career and life transitions with purpose and strategy.' Dr Tomas Chamorro-Premuzic&nbsp; &nbsp; Take control of your future with five proven rules to negotiate life on your terms.&nbsp; &nbsp; In today’s fast changing world, life is more uncertain than ever.¿The old road maps do not seem to work and many people are questioning what success really means. In moments like these, the ability to understand ourselves, define our dreams and negotiate our path forward is not a luxury: it is a necessity. &nbsp; &nbsp; Luckily, Associate Professor of Organisational Behaviour at University College, Dr Sunny Lee, can help you achieve these goals with five essential rules: &nbsp;<ul><li>Rule 1: Own your goals by identifying what success means to you and building a Goal Algorithm to prioritise decisions.&nbsp;</li><li>Rule 2: Master smart give-and-take by learning how to make strategic trade-offs and creating win-win outcomes.&nbsp;</li><li>Rule 3: Leverage your plan B by strengthening alternatives so you can walk away from bad deals without fear.&nbsp;</li><li>Rule 4: Manage ego to win what matters. Stay focused on interests, not pride, using the IRPIR model.&nbsp;</li><li>Rule 5: Play the long game by building trust and relationships that develop over time.&nbsp;</li></ul> Packed with real-life examples and practical exercises you can use immediately, this book is your DIY manual for navigating pay-rise conversations, setting boundaries, planning career moves and much, much more.&nbsp; &nbsp; Turn obstacles into leverage and build a life that works on your terms with Your Next Move.&nbsp;

Five Rules to Negotiate Life on Your Terms

Your Next Move

Pocket Rough Guides

Rough Guides Pocket Las Vegas: Travel Guide with eBook

Mini Rough Guides

Rough Guides Mini Slovenia: Travel Guide with eBook

Rough Guides Main Series

Ideal for independent travellers, this guidebook to the Philippines, written by Philippines experts, goes beyond the basics. It blends must-see sights with hidden gems and offers unmatched practical guidance for seamless planning and on-the-go exploration. Packed with in-depth advice often missing from other guides, it helps you navigate with ease. From using public transport to discovering the best dining, accommodations, and local experiences, this guide covers it all. Every detail you need for a smooth and enriching journey. Inside this Philippines travel book, you'll find: - Regional deep dive - in-depth coverage of key areas with curated experiences and honest reviews - Itinerary samples - tailored plans for different trip lengths and travel styles - Practical information - essential tips on getting there, using public transport, avoiding crowds, saving time and money, and traveling responsibly - Expert recommendations - insider advice on the best places to eat, drink, stay, and enjoy nightlife or outdoor activities - Seasonal tips - when to go to the Philippines, climate details, and festival highlights to plan your perfect trip - Must-see pick - unmissable sights handpicked by our authors - Boracay, surfing at Siargao, Apo Reef Marine Natural Park, Chocolate Hills, Vigan, whale sharks, Mount Mayon, Ati-Atihan Festival, Batanes, Malapascua, Coron Island, Mount Pinatubo, underground river, rice terraces, tarsiers - Easy-to-use maps - colour-coded maps highlighting essential spots for dining, accommodation, shopping and entertainment - Cultural insights - engaging stories on local history, arts, and traditions for a deeper understanding of the Philippines - Language essentials - Filipino phrases and vocabulary to help you connect with locals - Inspiring travel photography - stunning full-color images capturing the essence of the Philippines, and fueling your wanderlust - Designed for comfort and sustainability - a velvet soft-touch cover for a secure grip and premium uncoated paper from responsibly sourced materials - Bonus eBook - free download with purchase for added convenience - Coverage includes: Manila, Northern Luzon, Southern Lyzon, Mindoro, Boracay and Western Visayas, Cebu and the Eastern Visayas, Palawan, Mindanao Travel smart and experience the Philippines with confidence. Let this guide to the Philippines be your trusted companion to must-see sights, hidden gems, and local secrets for an unforgettable adventure.

Rough Guides Philippines: Travel Guide with eBook

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

Puffin Classics: the definitive collection of timeless stories, for every child Rediscover the Puffin Classics collection and bring the best-loved classics to a new generation - including this charming edition of The Happy Prince and Other Stories. A haunting, magical fairy-tale collection, in which Oscar Wilde beautifully evokes (among others) The Happy Prince who was not so happy after all, The Selfish Giant who learned to love little children and The Star Child who did not love his parents as much as he should. Each of the stories shines with poetry and magic and will be enjoyed by children of every age.

Puffin Classics: the definitive collection of timeless stories, for every child Rediscover the Puffin Classics collection and bring the best-loved classics to a new generation - including this charming edition of The Happy Prince and Other Stories. A haunting, magical fairy-tale collection, in which Oscar Wilde beautifully evokes (among others) The Happy Prince who was not so happy after all, The Selfish Giant who learned to love little children and The Star Child who did not love his parents as much as he should. Each of the stories shines with poetry and magic and will be enjoyed by children of every age.

The Happy Prince and Other Stories

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Discover the best of Venetian cuisine with over 30 handpicked restaurants, authentic recipes, and insider tips in this ultimate culinary guide to Venice. Italian cuisine; Italian cookbooks; travel Italy; culinary travel Italy; Northern Italian cooking; Italian recipes; Travel Veneto; Venetian cuisine; best Venetian restaurants; venetian recipes; Piazza San Marco; Grande Canal; Adriatic Sea; traditional venetian cooking; Carnival; Biennale; cultural travel Italy

Dream Destinations, Original Recipes, and Insider Tips

Be a guest in Venice

Leckere Gerichte aus der ganzen Welt bringen Menschen zum Feiern und Geschichtenerzählen zusammen.
Vom traditionellen Weihnachtsfest in Deutschland bis zum Kirschblütenfest in Japan - So schmeckt die Welt nimmt junge Leser mit auf eine aufregende Reise durch die Aromen, Gerichte und Traditionen, die jede Kultur einzigartig machen. Mit einer Mischung aus spannenden Geschichten, lustigen Infos und lebhaften Illustrationen von Beth Walrond zeigt dieses Buch, wie Essen uns rund um den Globus verbindet. Auf der Reise erfahren die Leser die Geschichten hinter weltweiten Festen und entdecken, wie in verschiedenen Kulturen Essen eine zentrale Rolle spielt - eine Welt voller Aromen wartet darauf, erkundet und genossen zu werden!

Leckereien und Feste rund um den Globus

So schmeckt die Welt

A rigorous, cutting-edge overview of the range of methods used to conduct causal inference in the social sciences. This textbook provides a lucid, rigorous, and cutting-edge overview of the methods used to conduct causal inference in the social sciences, covering all the core techniques and latest advances. Offering a detailed survey of the current state of microeconometric theory, Damian Clarke delves deeply into machine learning applications and presents developments in difference-in-difference methods, instrumental variables, multiple hypothesis testing, and other advanced topics. With a diverse range of examples and exercises offering hands-on experience, Applied Microeconometrics equips graduate students and researchers to apply state-of-the art scholarship to actionable problems. <ul><li>Integrates a rich array of machine learning methods into causal modeling frameworks</li><li>Covers recent advances in difference-in-differences and dynamic research designs, formal discussions of challenges related to inference and hypothesis testing, and heterogeneity analysis</li><li>Features a breadth of real-world examples from recent papers</li><li>Includes coding implementation in Python, R, and Stata</li></ul>

Applied Microeconometrics

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