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Get organized, lead your team, and deliver results - every single time Project management is how ideas become results - and it's a skill every professional can build. Project Management For Dummies gives you a clear, practical roadmap for defining goals, building schedules, leading teams, and managing risk. Written by Cynthia Snyder Dionisio, a PMI Fellow who has chaired three updates of the PMBOK® Guide, this easy-to-follow resource helps you confidently deliver projects of any size in any industry. Get the hang of tried-and-true frameworks and templates you can put to work right away, along with guidance on value delivery, stakeholder engagement, team leadership, and AI collaboration. Perfect for running your first project or refining your approach, this book has you covered. Inside this book: <ul> <li>Learn how to define project goals, build realistic schedules, and track progress from start to finish</li> <li>Discover practical techniques for managing risk, engaging stakeholders, and delivering measurable business value across industries</li> <li>Explore how AI tools can support research, documentation, analysis, and troubleshooting on your projects</li> <li>Build your leadership skills with emotional intelligence, psychological safety, and conflict management</li> <li>Use a threaded case study so you can see how key concepts are applied</li> </ul> Whether you're leading your first project or your fiftieth, this Dummies guide gives you the frameworks, tools, and confidence to deliver extraordinary results.

Project Management For Dummies

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

The inside story of how Donald Trump sacked and pillaged the U.S. economy.The New York Times's Global Economics Correspondent reveals how Trump has personally profited billions while reducing American business leaders to fawning cronies; burning down the global trade order; undermining faith in the U.S. dollar; eroding the independence of the Federal Reserve; and dismantling regulatory oversight.How did the greatest economy in history devolve into a place where one man claimed the power of a mob boss, determining who wins and who loses, while steering much of the gains to his own family?As 2025 dawned, most American business leaders assumed they could safely ignore the inevitable chaos of Donald Trump's return to the White House. Instead, they have seen their companies shaken by Trump's assault on the global trading system, his attacks on the independence of the Fed, and his menacing of the rule of law itself. He has reduced some of the wealthiest, most powerful people on earth--Jeff Bezos, Jamie Dimon, Jensen Huang--into supplicants seeking his favor.Kiss the Ring tells the story of how Trump adopted the guise of a mob boss, turning the American business world into a protection racket. Wielding tariffs, executive orders, and other armaments of imperial rule, Trump has reconfigured the federal government into an instrument of his personal concerns. He has pulled the levers of authority to enrich himself, his relatives, and his allies while punishing his enemies. And he has done so with the complicity of major business leaders, whose loyalties to shareholders and their own fortunes have outweighed any sense of civic responsibility.Goodman exposes the roles of key people at the center of this extraordinary refashioning of American power: Peter Navarro, Howard Lutnick, Elon Musk, Bezos, and Dimon. It dissects how Trump and his family have personally profited from control of the executive branch. And it explores a fundamental vulnerability for American society as business leaders navigate an inherent conflict between bottom-line concerns and the preservation of democratic norms.Here is how leading executives in a country long celebrated as an exemplar of freedom wound up marching in the parade toward authoritarian rule.

The inside story of how Donald Trump sacked and pillaged the U.S. economy.The New York Times’s Global Economics Correspondent reveals how Trump has personally profited billions while reducing American business leaders to fawning cronies; burning down the global trade order; undermining faith in the U.S. dollar; eroding the independence of the Federal Reserve; and dismantling regulatory oversight.How did the greatest economy in history devolve into a place where one man claimed the power of a mob boss, determining who wins and who loses, while steering much of the gains to his own family?As 2025 dawned, most American business leaders assumed they could safely ignore the inevitable chaos of Donald Trump’s return to the White House. Instead, they have seen their companies shaken by Trump’s assault on the global trading system, his attacks on the independence of the Fed, and his menacing of the rule of law itself. He has reduced some of the wealthiest, most powerful people on earth—Jeff Bezos, Jamie Dimon, Jensen Huang—into supplicants seeking his favor.Kiss the Ring tells the story of how Trump adopted the guise of a mob boss, turning the American business world into a protection racket. Wielding tariffs, executive orders, and other armaments of imperial rule, Trump has reconfigured the federal government into an instrument of his personal concerns. He has pulled the levers of authority to enrich himself, his relatives, and his allies while punishing his enemies. And he has done so with the complicity of major business leaders, whose loyalties to shareholders and their own fortunes have outweighed any sense of civic responsibility.Goodman exposes the roles of key people at the center of this extraordinary refashioning of American power: Peter Navarro, Howard Lutnick, Elon Musk, Bezos, and Dimon. It dissects how Trump and his family have personally profited from control of the executive branch. And it explores a fundamental vulnerability for American society as business leaders navigate an inherent conflict between bottom-line concerns and the preservation of democratic norms.Here is how leading executives in a country long celebrated as an exemplar of freedom wound up marching in the parade toward authoritarian rule.

How Trump Cashed In on the Presidency and Shook Down the Global Economy

Kiss the Ring

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Strategies for finding big, long-lasting success.We're drawn to stories of people who succeed against the odds. But what if those stories aren't just inspiring? What if they reveal a strategy?In Your Life Needs a Strategy, Martin Reeves, Christian Stadler, Julia Hautz, and Hamad Buamim argue that extraordinary success is rarely the product of talent or effort alone--and it's never just luck. It comes from knowing how to work with uncertainty: spotting opportunities others miss, experimenting when outcomes are unclear, influencing situations that seem fixed, and creating possibilities that didn't exist before.At the heart of the book is a simple but powerful idea: you can't control the future, but you can shape the conditions that determine your odds. By choosing the right strategy for the environment you're in--and knowing when to shift--you gain leverage over outcomes that once felt random.Success doesn't go to the smartest or the hardest working. It goes to those who understand how success actually happens in complex systems. Your Life Needs a Strategy is a practical guide for anyone who wants to increase their visibility, influence, and impact by thinking more strategically about where to play, how to move, and when to change course.

How to Increase Your Odds of Doing Extraordinary Things

Your Life Needs a Strategy

The need for resilience at organisational, department and individual level has never been greater. Geopolitical conflict, climate change, supply chain disruption and political instability are just a handful of the risks that leaders must mitigate to ensure stable business operation and optimum effectiveness. Project resilience refers to the ability of a project or initiative to anticipate, adapt and recover from unexpected challenges, disruptions or uncertainties. It involves the capacity to withstand shocks, maintain functionality in the face of adversity, and quickly recover to a stable state. Resilient projects underpin resilient organisations; a resilient organisation produces sustainable competitive advantage. This book offers a structured framework - the Project Resilience Maturity Model - to assess and enhance resilience in organisations. The authors begin by considering different approaches to project resilience, and by identifying potential tensions therein. In the second part, methods of sustaining project resilience are examined, focusing on the perspective of the project manager, personal responsibility and leadership. The latter part of the textbook provides practical tools and applications to assess and enhance project resilience. Throughout, the authors employ a pedagogical framework designed to ensure maximum effectiveness for students and practitioners. Chapters are organised to reflect the evolution of project resilience maturity and concepts are introduced in a sequential order that builds on what has come before, with Key Takeaways summarising each chapter's most critical points. Fictional case studies illustrate how topics can be implemented in a project management setting, while Key and Dormant Tensions highlight potential blind spots. Demystifying complex topics without sacrificing scholarly rigour, Project Resilience provides you with a strategic approach to ensuring projects are well-equipped to withstand uncertainties and adapt to dynamic conditions. It is the perfect textbook to support advanced Project Management and Organisational Resilience courses, and to provide practical methods for leading responsible organisations.

Navigating Tensions from Control to Transformation

Project Resilience

How to Survive and Monetize Volatility in the World That Won't Settle Down

The Reinvention Advantage

Align Your People, Direction, and Execution to Drive Predictable Growth

The Pde System

Your friendly all-in-one guide to managing projects like a pro Project management has become a core skill across every industry, whether or not you carry a formal PM title. Project Management All-in-One For Dummies, 2nd Edition gives you a single, practical reference covering foundational principles, modern delivery approaches, certification-aligned thinking, and AI-supported workflows. You'll find clear guidance that connects theory to real-world execution, so you can plan, lead, and deliver projects with confidence. Get the hang of scope, scheduling, budgeting, risk, and stakeholder communication. Explore hybrid, agile, and traditional methodologies so you can pick the right approach for any project. Discover how AI tools fit into planning, analysis, documentation, and problem-solving. You'll also find certification-relevant concepts drawn from PMP-aligned material, presented in an accessible way that supports your career growth. Inside this guide: <ul> <li>Learn core project management fundamentals, from defining scope and setting budgets to managing risk across your projects</li> <li>Explore agile, hybrid, and traditional delivery methodologies to find the right fit for your team and goals</li> <li>Discover how AI-powered tools can streamline your planning, tracking, documentation, and everyday project workflows</li> <li>Build stronger leadership and stakeholder management strategies that work in real organizations and real situations</li> <li>Find certification-aligned concepts that prepare you for PMP-level thinking </li> </ul> Whether you're tackling your first project or refreshing skills you've built over years, this Dummies guide covers everything from fundamentals to AI-powered workflows in one place. It's perfect for professionals at any experience level who want practical project management guidance.

Project Management All-in-One For Dummies

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Turn L&amp;D into a strategic skills engine that drives organizational performance, influence and competitive advantage. Strategic L&amp;D by David James is an essential guide for senior L&amp;D professionals who need to close skills gaps, prove business impact and position learning as a mission-critical function. Moving beyond courses, platforms and content, this book shows how L&amp;D leaders can shift from visible activity to measurable performance improvement. It explains how to build strategic influence, align learning with business priorities and demonstrate the value of L&amp;D in revenue, productivity and organizational resilience. You will learn how to: - Build a robust L&amp;D strategy - Close workforce skills gaps at scale - Increase influence with senior stakeholders - Measure learning impact on business performance - Use data to prove strategic value With practical advice, real-world examples and a clear L&amp;D maturity model, Strategic L&amp;D gives senior learning leaders the tools to elevate their function, strengthen organizational capability and help the business outperform the competition. Themes include: L&amp;D strategy, skills gaps, learning impact, workforce capability, business performance, strategic influence

Close the Skills Gap and Drive Business Performance

Strategic L&D

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

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