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McPherson S: From Risk to Resilience

From Risk to Resilience

Why Risk Models Fail and Why Resilience is a Smarter Investment in an Age of Uncertainty

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decision-making, alongside rich case-based illustrations, she charts a forward-looking path for scholars and practitioners seeking more balanced and sustainable market development.

Mindful Consumption and Marketing

Step into the future of business with a playbook that turns sustainability into your most powerful competitive edge.
In today's rapidly evolving business landscape, sustainability isn't just an ethical choice; it's a strategic imperative. The Profitable Good: A Bold Playbook for Sustainable Business Growth (The Profitable Good) is a hands-on guide for entrepreneurs, intrapreneurs, impact-driven leaders, and professionals who want to build businesses that are both profitable and deeply responsible. Instead of treating sustainability as a marketing slogan or a CSR add-on, this book shows you how to weave it into the core of your business model.
Author Dr. Tamara Stenn, an accomplished economist, Fulbright Scholar, and entrepreneurship expert with over four decades of experience, has distilled her knowledge into this comprehensive guide. Through her work founding KUSIKUY Clothing Co., A Perfect Seed, and The Sustainability Lens Game® LLC, she brings an unparalleled real-world perspective to sustainable entrepreneurship.
The Profitable Good introduces readers to foundational concepts like the BMC, the Four Ps of Sustainability (People, Planet, Profit, and Purpose), the Four Pillars of Fair Trade (Institutions, Consumers, Producers, Government), and the Four Lenses of Sustainability (Resources, Health, Policy, Exchange). Each chapter features inspiring case studies from notable companies, such as Tony's Chocolonely and Grove Collaborative, showcasing how real businesses have overcome challenges to achieve sustainable success. 

Through interactive exercises, relatable examples like the lemonade stand venture, and real-world tools like SWOT analyses and the entrepreneurship self-assessment, you will learn how to build impact into your operations, sales strategies, partnerships, and financial models. Using a hands-on, applied learning approach that incorporates downloadable templates, quiz questions, and practical tips throughout, The Profitable Good transforms sustainability theory into actionable business practice.
After reading it, you'll be able to:Embed sustainability into any business model using the Business Model Canvas.
Identify your entrepreneurial strengths through self-assessment tools.
Build competitive advantage through sustainable strategies.
Strengthen community impact with inclusive business practices.
Communicate your sustainability message effectively to stakeholders.
Leverage new market opportunities to create measurable social and environmental impact.




The Profitable Good is ideal for operations and supply chain leaders, nonprofit and community leaders, entrepreneurs, professionals, marketing storytellers, and sustainability and impact practitioners who want to design the future of business.

A Bold Playbook for Sustainable Business Growth

The Profitable Good

Platform Supply Chains in the AI Era

Risk Management

Platform Supply Chains 5

BestMasters

Zum Thema Nachhaltigkeit wird seit Jahren geforscht, unter anderem in Bezug auf unternehmerisches Engagement. Das gilt unter anderem für die Kosmetikindustrie, die für die Verwendung von Plastik und umweltschädlichen Chemikalien kritisiert wird. Dieses nachhaltige Engagement kann aus Markenführungssicht verwendet werden, um sich von Wettbewerbern abzugrenzen. Ob und wie verschiedene Kosmetikmarken&nbsp;Nachhaltigkeitskommunikation nutzen, wird in dieser Arbeit mit einer qualitativen Analyse ausgewählter sprachlicher Mittel untersucht. Die Ergebnisse zeigen diverse Gemeinsamkeiten bezogen auf die kommunizierten Inhalte und genutzten rhetorischen Mittel, Frames und Emotionsausdrücke. Allerdings werden jeweils andere thematische Schwerpunkte sowie unterschiedliche Kommunikationsinstrumente verwendet.&nbsp;Insgesamt zeigt diese Arbeit, dass sich theoretische Grundlagen zu Nachhaltigkeit, Markenführung und Kommunikationsinstrumenten in der Unternehmenspraxis bestätigen lassen.Die Autorin
 &nbsp;

 Michelle Kämpfer 
 legte während Studienaufenthalten an der Heinrich-Heine-Universität Düsseldorf, der Katholischen Universität Eichstätt-Ingolstadt und der Åbo Akademi Turku ihren Forschungsschwerpunkt auf die Verwendung von Emotionen in Kommunikation. &nbsp;&nbsp;&nbsp;&nbsp;

Ein Vergleich der Unternehmenskommunikation von Kosmetikmarken

Nachhaltigkeitskommunikation in der Kosmetikbranche

This book explores the complexity of cities as sites of warfare and investigates the ever-growing challenges for Disaster Risk Management (DRM). Through analysis of existing literature, media coverage and in-depth case studies, this title investigates the vulnerabilities of growing cities, the consequences citizens face in crises, and the effectiveness of DRM systems.
By depicting the serious global security problems that test systems of culture, governance, war and peace practices, this book encourages discussion around the present and future condition of cities. The volume investigates the impacts of urban warfare and argues for the implementation of effective DRM systems that are based on understanding of disaster risk in all its dimensions, achieved through well-designed training programs employing the latest teaching-learning theories and agile methodologies.
Stanis¿aw Kowalkowski is professor at War Studies University, Warsaw, Poland. He is the author and co-author of 230 different scientific studies, including ‘Determinants and possibilities of counteracting the use of improvised explosive devices’; and has participated in 12 development projects, including project dedicated to ‘Improving the Safety and Protection of Soldiers on Missions Through Research and Development in Military Medical and Technical Areas’.
Marek Wrzosek is professor at War Studies University, Warsaw, Poland. His military, research and teaching career develops in the scope of military reconnaissance systems, information systems and particularly military and non-military threats assessment. He published numerous theoretical and practical works, participated in the international research projects. His most important works include 
Military threats to Poland after the Russian’s invasion of Ukraine; Future wars; Doctrines, tactics, military operations.
Danuta Kämierczak is associate professor at University of The National Education Commission, Krakow, Poland. Her scope of research includes security studies including human security, education management, disaster risk management. She participated in international projects on security and safety, and disaster risk management.

Challenges for disaster management

Cities in crisis

Produktion und Logistik

Hersteller leichter Nutzfahrzeuge agieren in einem komplexen Spannungsfeld zwischen ökonomischen und ökologischen Zielsetzungen. Auf der einen Seite müssen LNF-Hersteller aufgrund hoher Fixkosten und einer angespannten wirtschaftlichen Situation hohe Deckungsbeiträge erwirtschaften, um profitabel zu sein. Auf der anderen Seite müssen sie durch die ehrgeizigen europäischen Ziele zur Reduktion der Treibhausgasemissionen ihre CO¿ -Flottenwerte kontinuierlich reduzieren und festgelegte Grenzwerte einhalten. Die Steigerung der Deckungsbeiträge bei simultaner Senkung der CO¿-Flottenemissionen stellt Hersteller leichter Nutzfahrzeuge jedoch vor große Herausforderungen. Vor diesem Hintergrund verfolgt dieses Buch das Ziel, eine Entscheidungsunterstützung für die taktische Absatzplanung zu entwickeln, die bei der Zusammensetzung der optimalen Fahrzeugflotte unterstützt. Im Fokus der Entscheidung steht die Festlegung der zu verkaufenden Stückzahl je Fahrzeugvariante, je Absatzmarkt und je Preisstufe.

CO₂-orientierte taktische Absatzplanung von Herstellern leichter Nutzfahrzeuge

Der Autor zeigt ein Land im Niedergang, das die Zukunft seiner Kinder gefährdet. Im Bildungssektor fließen Gelder in die weiterführende Bildung und das Universitätssystem. Die steigende Diversität der Lebensverhältnisse von Kindern und die Zunahme ihrer Zahl werden im Vorschul- und Grundschulbereich jedoch nicht berücksichtigt. Wissenschaft und Politik sehen das Thema Armut als ein finanzielles Problem von Haushalten. Aber über die erforderlichen Investitionen in die Mangelbereiche, die die Lebenschancen von Kindern verbessern würden, wie Kinderinfrastruktur und Wohnungsbau, reden sie nicht. Im Gesundheitssektor werden die Kosten diskutiert, die die ältere Generation verursacht. Die Herausforderungen, die das Wohlbefinden von Kindern betreffen, sind dabei höchstens ein Thema für Kinderhilfsorganisationen.

Nachhaltigkeit und Generationengerechtigkeit: die vergessenen Kinder

NomosHandbuch

Praxishandbuch

Immobilienmanagement für Sozialwirtschaft und Kirche

Leadership in Global Health outlines the essential leadership principles that transform promising health interventions into global movements, offering a timely and compelling blueprint for leaders seeking to drive lasting, scalable change.Grounded in decades of lessons from global health successes and failures, and illustrated through deeply analyzed, real-world case studies, the book reveals what happens when leadership meets coordinated action. These stories - from the eradication of smallpox and the large-scale delivery of malaria bed nets to the community-based innovations of Ethiopia's Health Extension Program and the lightning-fast COVID-19 vaccine rollout - show how leadership in global health is not one-size-fits-all, but rather dynamic, responsive, and deeply human. In an era where complex health challenges range from emerging pandemics to enduring inequities, the book centers the role of leadership-strategic, adaptive, and collaborative-as the critical engine for scaling health interventions, offering readers not only compelling narratives from the field, but also practical tools and reflections which give the book a forward-looking focus.Building to offer a roadmap for developing the next generation of global health leaders equipped to thrive in multi-sectoral, rapidly evolving environments, it will be essential reading for students, scholars and practitioners across Global Health, Public Health, Leadership and Development Studies.

A Strategic Blueprint for Scalable Change

Leadership in Global Health

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

It’s Not too Late to Build Toward a Better Future!

The Power of Finding Steadfast Solutions

It's Not Too Late

An essential new vision for leaders of all stripes seeking to navigate their responsibility to the planet and their fellow global citizens. In Leadership Legacy, renowned futurist, activist, and speaker, Adah Parris, delivers an eye-opening exploration of how digital technology interacts with our elemental connections to the world. The author discusses themes of natural connection-ether, air, fire, water, earth-and how they contribute to a "digital symbiosis" that shapes our present and our future. Each chapter is an invitation to explore either an essay, letter, reflection on interviews or a personal journal-style self-reflective thought-piece sharing how the natural elements shape our digital presence and influence future innovations. Inside, you'll find advocacy for a mindful approach to navigating the complexity of power dynamics and paradoxes linked to technology and innovation that respects our individual and shared heritages and nurtures a regenerative future. Inside the book: <ul> <li>An introduction to "Cyborg Shamanism" a philosophy embracing the fusion of technology and nature</li> <li>Insightful discussions and perspectives of the contributions being made by people bringing traditional and Indigenous perspectives to creative, technological, innovative economic and environmental conversations</li> <li>An original approach to the human relationship with the planet-one that focuses on its interconnected, interdependent, and symbiotic nature</li> </ul> Leadership Legacy will spark a valuable new dialogue on legacy and technology's power to uplift marginalised voices and create authentic connections.

A manifesto to create a mindful future and a thriving planet

Leadership Legacy

From Risk to Resilience

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