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Markéta Fialová

Freedom online business

How to create an online business around your lifetyle

Bachelor Thesis from the year 2021 in the subject Business economics - Market research, grade: 1,0, University of Applied Sciences Düsseldorf (Betriebswirtschaft), language: English, abstract: The trend of sustainability, fairness and quest for meaning can also be seen in tourism. People are looking for social engagement and a deeper meaning for their holidays. The tourism industry has long since reacted to this desire. As a niche market, voluntourism constitutes an alternative to mass tourism and has recorded a high quantitative and qualitative dynamism since the beginning of the 21st century. An increasing number of tourism providers see a viable economic potential in voluntourism. As a hybrid form of international voluntary service and tourism, it is designed as a bookable touristic offer and marketed within a competitive sector – although it is intended to serve a charitable purpose. The programmes, which were originally small-scale, are marketed commercially by professional tourism operators. Thus, being adapted to market principles and controversial basic elements, such as the adventure of the holidays on the one hand and the meaningful work on the other. Consequently, this trend reflects touristification and commercialisation.
This thesis will explore voluntourism from a different angle by studying the various providers in the German market and their business concepts regarding their product ranges, marketing, and realisation.

Marja Elisat

Voluntourism as a Business Concept. Organisational Objectives, Product Range, Realisation as well as Economic and Social Impacts in the Target Regions

Fallstudie aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: Datenschutz und Marketing Analytics sind untrennbar verbunden. Diese Arbeit analysiert Datenschutz-Folgenabschätzungen, die Rolle des Datenschutzbeauftragten und Maßnahmen zur DSGVO-Compliance. Praxisbeispiele, darunter ein Cyberangriff auf einen Bio-Online-Supermarkt und ein Data-Science-Projekt zur Kundensegmentierung, zeigen Risiken und Lösungsansätze. Unternehmen erhalten wertvolle Einblicke in datenschutzkonforme Analysen und IT-Sicherheitsstrategien.

Marketing Analytics und Datenschutz. Strategien für DSGVO-konformes Datenmanagement

DOKALI MEGHARIEF

Business Leadership

MEGHARIEF LEADERSHIP VOLUME VI: THE ETHICAL LEADER

Risiken, Rechtslage und Handlungsempfehlungen für den digitalen Umgang mit Kinderbildern

Sharenting und Kinderschutz

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

 Anonymous

Business Model Canvas Analyse für das Unternehmen Picnic GmbH

Cinzia Ameri Mölzer

Male synthesized voice

Curso de Marketing

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Business and Management (R0)

Deniz Lefkeli

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

&lt;p&gt;The field of Advisory (consulting) at the Big Four firms is one of the fastest growing and most profitable of the service lines.  This book provides and overview and hands-on exercises for students to better understand and explore this field.  The book is organized to follow the following types of client advisory:  business process improvement, relational database and related technology use case applications, data analytics and emerging technologies, risk advisory (including audit) and the role of financial analysis in the technology use case implementation process.  The book can serve as a workbook to accompany standard textbooks in the Accounting Information Systems field.&lt;/p&gt;

Freedom online business

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