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King J: Value for Investment

Value for Investment

An Evaluative System for Government, Public Services, and Social Investment

Battle-tested frameworks for scaling your company from Silicon Valley's top CEO coach Now in its Second Edition, The Great CEO Within: The Tactical Guide to Company Building delivers the operational playbook Matt Mochary has refined through over 10,000 hours coaching CEOs at OpenAI, Coinbase, Reddit, Robinhood, and dozens of other billion-dollar companies. These are the specific frameworks, templates, and implementation scripts used by founders building the most valuable technology companies today. The Great CEO Within provides immediately deployable systems: the Energy Audit technique for restructuring calendars toward high-value activities, Meeting Efficiency protocols that improve decision quality, and Impeccable Agreements systems for tracking commitments. New to this edition are chapters addressing remote team management, AI-era leadership challenges, and lessons from coaching technology's most influential companies. Readers will also find: <ul> <li>Directly Responsible Individual accountability frameworks that clarify ownership and eliminate ambiguity across fast-growing organizations</li> <li>Scripts and templates for building feedback cultures where difficult conversations happen naturally and productively across teams</li> <li>Techniques for identifying when fear or anger distort judgment and methods for restoring clear decision-making</li> <li>Step-by-step implementation instructions tested across hundreds of high-growth companies at Series B and beyond</li> <li>Protocols for efficient decision-making, team alignment, and hiring exceptional people during periods of rapid scale</li> </ul> The Great CEO Within serves first-time and experienced CEOs seeking concrete, field-tested systems for leading high-growth organizations through every stage of scaling.

The Tactical Guide to Company Building

The Great CEO Within

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

A blueprint for how we can collectively build a thriving world, from a leading behavioural scientistEat healthily, cut back on alcohol, quit smoking, cycle to work, fly less - we all know what we should be doing. So why aren't we?The answer is both simple and radical: the world is stacked against us. From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk, the ads we scroll through. These environments are not neutral. They are designed for our convenience and immediate gratification, and to serve the interests of four industries: tobacco, ultra-processed food, alcohol and fossil fuels.Together, these industries drive the climate crisis, from greenhouse gas emissions to deforestation, and contribute to at least one in four deaths worldwide. Yet we are told the problem is one of personal responsibility - that with more information, smarter habits or new technologies, we can change our behaviour.This book challenges those myths. Drawing on decades of cutting-edge science and compelling case studies from around the world, leading behavioural scientist Theresa Marteau explores what actually works, and why those in power keep failing to act on the evidence. From taxing sugary drinks in Mexico to redesigning streets in Paris, from restricting junk food advertising in London to electing more women to office, Marteau shows how proven interventions applied at scale could transform our health and the health of our planet.Clear-eyed and incisive, this is an inspiring blueprint for how together, citizens and governments can push back against corporate power and build a better, brighter future.

How Four Industries Are Making Us Sick, and How We Can Reclaim Control

Pushback

Advising CEOs for decades and having served as BCG's CEO for nine years, Rich Lesser spent a career in the rooms where high-stakes business decisions get made. In The Six-in-One CEO, he invites you into those rooms as he defines the six roles a modern CEO must play, and what it takes to play them well.The CEO's job has changed more in this decade than at any point in modern business history. Shocks arrive faster and overlap. AI is permeating every corner of the enterprise. Trust is harder to build and easier to lose. Geopolitics are upending business as usual. Employees are facing a new host of stressors. Today's leaders must navigate all this while delivering growth and building organizations for the long term.To explore these challenges, Lesser, now BCG's Global Chair, had candid conversations with more than two dozen leading CEOs, including Arvind Krishna of IBM, Carol Tomé of UPS, Christophe Fouquet of ASML, Doug McMillon of Walmart, Maria Black of ADP, Nicolas Hieronimus of L'Oréal, and Young Liu of Foxconn.Their stories, BCG's insights, and Lesser's own experience converge on six roles CEOs must now embrace: chief vitality officer, chief learning officer, chief statesman, chief resilience officer, chief trust officer, and chief well-being officer.Avoiding the checklists and playbooks often found in traditional business books, Lesser closes each chapter with personal memos to CEOs offering practical advice on navigating the six roles based on real-world examples. He also offers his take on the critical leadership traits that CEOs often underestimate, along with his holistic view on legacy.Reflective about what leadership has always required and exacting about what this era now demands, The Six-in-One CEO is grounded in real decisions rather than theory, written by a leader who has done the job, and leveraging BCG's vast experience. It's essential reading for CEOs, senior executives, rising leaders, and anyone responsible for guiding organizations in this extraordinary period of change.

Redefining Leadership for a High-Speed, High-Stakes World

The Six-in-One CEO

Economy, Polity, and Society

The contributors to this book utilize the Public Choice approach to interpret, analyze, and at times even predict policy outcomes from a variety of contexts around the world. Applications of Public Choice Theory to Public Policy emphasizes how much can be learned from studying real people in the process of navigating political processes and institutional change. The volume directly addresses what the Public Choice approach is, its relationship to policy analysis, and how both can be improved through the incorporation of a diversity of theoretical and empirical strategies. After establishing these strategies, Applications of Public Choice Theory to Public Policy puts this into practice to address issues such as educational reform in Ghana, policy responses to the COVID-19 pandemic, anti-trust policy, the political role of the Supreme Court in the U.S. and high courts in Latin America, the impact of taking a precautionary approach to energy policy, regulatory burdens as a form of time tax, and the looming uncertainty over how artificial intelligence will be governed as it continues to have an ever greater impact on our lives.

Applications of Public Choice Theory to Public Policy

The Science and Practice of Changing Other People’s Minds in Business, Relationships, and Everyday Life

How Persuasive Are You?

How Cynics Derail Progress (and How to Get Back on Track)

This Place Will Never Change

Introduces a data-driven framework for measuring governance through a fourteen-component Macro-Governance Index, demonstrating its strong predictive power for national development outcomes and offering practical tools to diagnose governance gaps and guide policy interventions.
Every year, governments borrow trillions, spend billions on development programs, and publish volumes of economic statistics-yet no widely accepted framework exists for answering a deceptively simple question: is governance actually working? Traditional approaches rely on subjective expert assessments or narrowly focused indices that measure inputs rather than outcomes. Macro-Governance Theory proposes that governance can be measured with the same empirical rigor we bring to medicine, engineering, and economics-and that doing so is essential if citizens and policymakers are to hold institutions accountable for results. 

Drawing on 26 years of publicly available data across 170 countries, the book constructs the Macro-Governance Index (MGI)-a fourteen-component composite spanning infrastructure, connectivity, financial inclusion, human capital, security, institutional quality, and economic integration. The MGI correlates with the UN Human Development Index at r = 0.97, and this relationship is not driven by income alone: controlling for GNI, the framework retains substantial independent predictive power, confirming that governance infrastructure-not just wealth-determines whether nations deliver well-being to their citizens. 

The book reveals patterns that conventional measures miss. Novel metrics for credit access and household-level financial reach show that the effective economic gap between the Global North and Sub-Saharan Africa is approximately 70× rather than the 53× that standard income comparisons suggest-a hidden disparity with profound implications for development policy. A governance simulation framework models how investments in one dimension cascade through others, enabling policymakers to identify the highest-leverage interventions for their country's specific development stage. 

Seven detailed case studies-Singapore, Rwanda, Estonia, Botswana, Chile, Costa Rica, and Lebanon-demonstrate how the framework diagnoses governance strengths and weaknesses in practice. An analysis of the ten fastest-rising nations reveals that while successful governance strategies differ radically across political systems, they share common patterns in infrastructure sequencing and institutional development that the MGI captures and quantifies. 

Designed for dual utility, the book serves as an analytical framework for researchers and policymakers and as an accessible assessment tool for citizens through the companion website grademygovernment.com. A full reproducibility dataset covering all 170 countries across seven benchmark years is included, making this not just an argument for governance science but its working prototype.

A Data-Driven Framework for Measuring and Improving Governance Across Nations

Macro-Governance Theory

The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and a single digital token reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a world where nobody knows anything: <ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Value for Investment

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