Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

mars 2012, env. 208 pages, INSEAD Business Press, Anglais
Springer EN
978-1-349-34745-2

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