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Gesamtkatalog

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Mason P: Tourism Impacts, Planning and
Management

Tourism Impacts, Planning and Management

'Introduction. Part 1. Tourism Growth, Development and Impacts. 1. Social Change and the Growth of Tourism. 2. Theoretical Perspectives on Tourism Development. 3. An Introduction to Tourism Impacts. 4. The Economic Impacts. 5. The Socio-cultural Impacts of Tourism. 6. Environmental Impacts of Tourism. Part 2. Tourism Planning and Management: Concepts, Issues and Players. 7. Tourism Planning and Management: Concepts and Issues. 8. The Key Players in Tourism Planning and Management. 9. Visitor Management. 10. Managing the Natural Resources for Tourism. 11. Tourism Planning and Management and the Host Community. 12. Tourism Planning and Management and the Tourism Industry. 13. Partnerships and Collaboration in Tourism. 14. Destination Management. Part 3. Tools and Techniques in Tourism Planning and Management. 15. Education as a Technique in Tourism Planning and Management. 16. Self-regulation as a Technique in Tourism Planning and Management. 17. Information Technology and Tourism Planning and Management. 18. Tourism Planning and Management and Sustainability. 19. Conclusions and the Future of Tourism Planning and Management. References.

Reviving an Iconic Brand

A Levi's Story

Sensing, Deciding, and Acting at Speed

The High Velocity Organization

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management

The 7th edition of Silent Selling: Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements in visual merchandising and the online environment. The seventh edition features more than 125 new color photographs and discusses, digital marketing, generative AI, and the neuroscience human behavior that go into creating a retail space. New box features include "Master Classes," which spans L. Frank Baum's legacy in visual merchandising to the arts of collaboration and communication, which get students thinking about their own experiences and what inspiration can be drawn from it to create engaging visual merchandising environment. The author also brings industry experience through "Judy Bell's 3-Step Innovation Theory," and Bell's Color Coordination Model to inform students of approaches to solving common visual merchandising issues and provide real-world connections to the theory. New to this Edition -"Master Class" series and used to highlight visual merchandising history, communication and presentation techniques, and reflect on student's personal experiences with digital marketing -Explore important industry applications through in-text activities like "Judy Bell's 3-Step Innovation Theory" and interactive exercises designed to provide real-world connections -Updated topic coverage, reflecting growing interest and developments in neuroscience, generative AI, and digital marketing -Every chapter begins with an all-new Design Gallery featuring retailers' history and analysis of their creative blueprints -First edition to include videos with author's industry insights and expertise STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Go deeper with video tutorials Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Strategic Visual Merchandising with STUDIO

Silent Selling

Bloomsbury Studies on Cuba

This book by Paolo Spadoni and José Luis Perelló Cabrera examines the history of tourism in Cuba and the expansion and struggles of international tourism in Cuba in the post-Cold War era. The Cuban Tourism Industry: Evolution, Challenges, and Prospects begins with a historical review of the development of tourism as an important industry in pre-1959 Cuba and the subsequent decline in the first fifteen years of the revolution before a modest recovery in the second half of the 1970s and during the 1980s. Spadoni and Cabrera continue with a thorough analysis of the remarkable expansion of international tourism in Cuba in the post-Cold War era and in the era of improved relations with the United States that officially began in 2014, along with an assessment of the sector's economic impact and its main challenges. A critical assessment of the damaging effects on the Cuban tourism sector of stiffened U.S. sanctions imposed by the Trump administration, and largely maintained by the Biden administration, is also provided. This book examines tourism trends in Cuba and the Caribbean in the post-pandemic era and sheds additional light on Cuba's recent tourism performance to underscore key flaws of the Cuban tourism industry and suggest potential adjustments.

Evolution, Challenges, and Prospects

The Cuban Tourism Industry

Creating Your Strategic Plan

Transforming Companies, Organizations, Nations and Individuals to Achieve Big, Fast Results

The Game of the Impossible

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Corporate purpose is a fixture of boardrooms, annual reports, executives' talk, and employer branding. Yet the average effect of corporate purpose on financial performance is zero. Some firms turn purpose into concrete practices and stronger performance. Others do not live by purpose standards and create incoherent demands, poor coordination, and weaker performance. How to be part of the former group is a strategic question. The CLARITY framework developed in this book offers an answer grounded in evidence. Purpose statements, however eloquently crafted, remain stagnant without the leadership practices that embed them in employees' daily experiences. CLARITY connects the employees' purpose-based leadership experience to seven levers of performance: Commitment, Legitimacy, Autonomy, Resourcefulness, Innovativeness, Trust, and You. Drawing on extensive survey response data, experiments, simulations, and interviews with leaders in over thirty corporations, Rodolphe Durand and Harrison Munro-Clark explain why purpose succeeds in some organisations and backfires in others. For each lever, a chapter quantifies expected returns, identifies specific blockers, and provides practical do's and don'ts. Through cases including Spotify, Novo Nordisk, Boeing, and BrewDog, Durand and Munro-Clark show the rewards of effective implementation and the costs of failure. Purpose is a strategic choice, yet it pays off only when leaders do the work. Rigorous and practical throughout, CLARITY is a guide for leaders at every level who want to close the gap between purpose on paper and in practice.

Tourism Impacts, Planning and Management

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