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Dieses E-Book wurde nicht gemäß der W3C EPUB Accessibility Guidelines oder PDF UA Standards für eine barrierefreie Zugänglichkeit optimiert. Es enthält ggfs. nicht-barrierefreie Elemente.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Produkt vom BFSG ausgenommen: barrierefreie Adaption stellt unverhältnismäßige Belastung für den Hersteller dar

Patrick Naef

The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking exploration offers fresh perspectives, challenges the status quo, and provides inspiration from companies that are leading the way. Take control of your organisation's destiny through the power of Digital Transformation.

The Technology Illusion: Dispelling the Myth of Digital Transformation

Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation?

This book offers you a practical approach: a strategic model and 26 actionable thought starters you can deploy right away. 

Discover how the strategic interplay of Big Idea, Proposition Experience and Communication Experience created breakthrough successes for brands like Southwest Airlines, Tesla, Oatly or Airbnb. And harness the power of each thought starter for immediate impact - turning decades of in-market experience into your competitive advantage.

Take the first step. Turn the page - and transform your brand into a growth engine. Because in today's market, the best experience wins.

www.GrowthThroughExperience.com

"Essential guide for championing real loyalty and growth."
MAURO PORCINI,
Chief Design Officer of PepsiCo

"Powerful strategies for meaningful customer connections."
LAURA LYNCH,
CMO of Bank of Ireland

"Definitive guide to unlock transformational customer relationships and experience-driven growth."
MARK BUCKMAN,
Board Director, former CMO of Telstra and of Commonwealth Bank of Australia

"A profound blueprint for thinking, doing, and communicating differently."
ROBERT JONES,
Professor of Brand Leadership at University of East Anglia and author of The Big Idea

"Insightful, practical, and highly relevant in the digital age."
ANJA LAGODNY,
IMD Executive in Residence, former Chief Digital Officer of JTI and VP Digital of Carlsberg

"Powerful and proven tactics for accelerating business growth."
ELISABETH ELLISON-DAVIS, 
Group Chief Strategy &amp; Transformation Officer at Le Groupe Bel

"A fresh perspective on orchestrating experiences that drive lasting growth."
MARC VONTOBEL,
Founder and CEO at Starmind

"A must read for every industry challenger."
RUTGER VERHOEF, 
Co-Founder and CEO at GOWAGO

"A visionary toolkit for disruptive, lasting change."
NIELS SCHÄFER, 
Co-Founder and CEO at LOEV Jewelry

"Clear strategies for delighting customers and driving sustainable growth."
MARCUS SCHÖGEL, 
Professor of Marketing at University of St. Gallen, Switzerland

"Masterful blend of theory and practice for real  world business success."
MATTHIAS ACKERET, 
Publisher and Editor-in-Chief at Persönlich

Thomas Ruck

Why Three Forces Beat a Thousand Touchpoints

Growth Through Experience

Palgrave Studies in Technology and Innovation in Africa

Although many African governments, public institutions, NGOs, investment institutions and entrepreneurial firms have begun to deepen their discourses on the economic, social, technological, legal and institutional implications of AI adoption on the continent, many gaps persist. For instance, Africa’s investment into AI to support the nurturing, incubating and scaling of start-ups and entrepreneurial firms remains comparatively low to the rest of the world. This book offers a collection of research chapters, exploring the intersection of digital entrepreneurship and artificial intelligence adoption in the African continent. It covers topics including the potential of generative AI, digital finance, SMEs, rural entrepreneurship and social media.
As part of the new Palgrave Studies in Technology and Innovation in Africa book series, this volume will be of great interest to students and scholars of technology and innovation strategy and business in Africa.
Patient Rambe&nbsp;is a Full Professor of Entrepreneurship and Assistant Dean in the Faculty of Management Sciences at the Central University of Technology, Free State, South Africa. He is an Associate Editor of the African Journal of Information Systems and has published widely in books and journals.
Brighton Nyagadza&nbsp;is an MSc. Program Director and Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St John University, London Campus, UK. He is a Fellow of the Advance Higher Education Academy (FHEA) (UK), Fellow of the Academy of Marketing Science (USA) and&nbsp;CABS (UK)&nbsp;Certified Business and Management Educator (CMBE). His work on digital marketing, marketing and business has been published widely in books and journals.

Theoretical, Conceptual and Empirical Perspectives

Artificial Intelligence and Digital Entrepreneurship in Africa

Digitale Gesellschaft

Digitalization is usually perceived as an invisible process and its cultural embeddedness as well as its material, spatial, and environmental grounding are often neglected. However, digital technologies and transformations are shaped not only by cultural values, practices, and imaginaries, but also by network infrastructures and spatial orders. They consume environmental resources and cause high carbon dioxide emissions and electronic waste. At the same time, these materialities intervene in spaces, thereby reconfiguring socio-spatial arrangements. The contributors to this volume analyze digitalization from a 'grounding' perspective that explores involved cultural practices, technologies, materialities, and spaces.

Technologies, Materialities, and Spaces

Grounding Digitalization

Literature, Cultural and Media Studies (R0)

Bozena Gajdzik

A Framework for Steel Enterprises in Poland

Digital Transformation towards Smart Steel Manufacturing

Contributions to Management Science

A Scientific Update on the Digital Transformation of the Consulting Industry

Advanced Studies in Consulting Research and Digitalization

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves.
Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply wrong, with far too many self-proclaimed "experts" attempting to make a name for themselves by claiming to know how to successfully drive digital transformation.
In a field populated by questionable experts touting dubious success stories, Patrick Naef has carefully selected contributors who have either implemented genuine digital transformations or produced important academic research on the subject. Each of the chapters in the book offers a unique perspective informed by real-world engagement with the realities of possibilities of digital technology. By bringing together these disparate voices, the editor hopes to further clarify the transformative potential of digital technology, equipping the CIOs of today with the knowledge and insight necessary to thrive in the world of tomorrow.

- Beschreibt Schritt für Schritt einen einfachen und effektiven Weg zum Enterprise Architecture Management
- Liefert Best Practices für die Einführung und Verankerung von EAM im Unternehmen, basierend auf erprobten Methoden und Vorgehensweisen 
- Anschauliche Visualisierungen und Praxisbeispiele erleichtern Ihnen die Umsetzung in Ihrem Projekt 
- Strukturiert das Thema für die Praxis mit einer konsistenten Begriffswelt 
- Neu in der 4. Auflage: Künstliche Intelligenz und EAM, Agiles EAM in der Praxis, Business-driven EAM und aktuellste Standards im EAM-Kontext 
- Zusatzmaterial: Sammlung EAM Best Practices unter plus.hanser-fachbuch.de und www.hanschke-consulting.com
- Ihr exklusiver Vorteil: E-Book inklusive beim Kauf des gedruckten Buches

Enterprise Architecture Management (EAM) muss die digitale Transformation enablen und gleichzeitig absichern. Unternehmensarchitekten müssen dafür sorgen, dass Unternehmen in der volatilen Welt auf Basis belastbarer Informationen entscheidungs- und handlungsfähig bleiben.
Enterprise Architecture Management (EAM) in einem Unternehmen einzuführen, ist eine komplexe Aufgabe. Entscheidend für den Erfolg sind ein klares Zielbild und eine nutzenstiftende, machbare erste Einführungsstufe. Es gilt, zugeschnitten auf die Bedürfnisse der Stakeholder, diese bei ihrer täglichen Arbeit zu entlasten und ihnen zu helfen, die persönlichen Ziele zu erreichen.
Genau dabei unterstützt Sie dieser Praxisleitfaden. Er hat zwei Schwerpunkte: Einerseits vermittelt er eine ganzheitliche Sicht auf das Enterprise Architecture Management, seine Ziele und seinen Nutzen. Aus der Praxis abgeleitete Einsatzszenarien liefern Business- und IT-Verantwortlichen und IT-Strategen nachvollziehbare Argumente, um ihr Unternehmen von der Notwendigkeit von EAM zu überzeugen. Zudem erfahren Sie ganz konkret, wie Sie EAM Schritt für Schritt in Ihrem Unternehmen einführen.

AUS DEM INHALT //
- Einleitung
- Business Architecture 4 Digitalization
- EAM-Leitfaden für den CIO
- EAM Best Practices
- Zoom in die Best-Practice-Unternehmensstruktur
- Einsatzszenarien für EAM im operativen IT-Management, strategischen IT-Management und Business-IT-Alignment sowie zur Unterstützung der Weiterentwicklung des Geschäfts
- Schritt-für-Schritt-Anleitungen
- Glossar

Ein praktischer Leitfaden für die Einführung von EAM

Enterprise Architecture Management – einfach und effektiv

This book explores how blockchain-based digital assets, particularly Bitcoin, are disrupting traditional financial and audit environments by introducing new levels of complexity and transparency. It presents the Assertion-Based Audit Framework (BTC_AF), a structured, International Standards on Auditing-aligned methodology that enables auditors to obtain reliable and re-performable evidence directly from the Bitcoin blockchain. By leveraging blockchain’s core features—cryptographic integrity, immutability, and decentralization—the framework enhances audit quality, consistency, and stakeholder confidence. Developed through a design science approach and validated in real-world scenarios, BTC_AF addresses critical assurance challenges such as asset existence, rights, valuation, and custody. This pioneering work bridges the gap between blockchain technology and professional auditing, laying the groundwork for auditing other emerging digital asset classes.
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Wiehann Olivier, Assurance and Advisory Partner at Forvis Mazars South Africa, is a Chartered Accountant (SA) and holds a PhD from the North-West University. As head of FinTech and Digital Assets locally and globally, he is widely recognised for his expertise and thought leadership, featured across leading publications, interviews, podcasts, and webinars.
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Pieter Buys, Professor and Research Director of Applied Research in Management Cybernetics at North-West University, holds qualifications in management accounting and industrial engineering. His research focuses on applied management, managerial accounting, and business systems, supported by prior senior roles in manufacturing, engineering, and ICT sectors in Canada and South Africa.
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A Framework for Digital Asset Assurance

Auditing Bitcoin

Transform Your Relationship With Tech (Without Breaking Things Off Completely) It's no secret that we often use our tech mindlessly. In fact, digital innovations increasingly make it so that we barely need to think at all. Streaming services tell us what to watch next. Influencers tell us what to buy next. The GPS tells us where to turn next. But the more we allow algorithms, apps and artificial intelligence to guide our behavior, the less control we have over who we intend to be. And because we've made a habit out of relying on the supercomputer in our pocket or the helpful digital voice on the other end of our smart speaker, we've lost access to the skills we need to break the hold tech has over us. Thankfully, world-leading digital habits experts Jonathan Garner and Menka Sanghvi have discovered a way to improve our relationship with digital technology that doesn't involve throwing your phone in a lake, helping you use the latest tech without losing yourself. In this groundbreaking book, Garner and Sanghvi share their key principles that uncover the trick to going beyond digital detoxes, the unlikely benefits of inconvenience and the secret of intentional habits. Through a mix of storytelling and cutting-edge insights from the fields of psychology, neuroscience and mindfulness, they introduce their unique M.O.R.E Method, guiding you through a series of practices that will build your mental muscles of observing, reflecting and experimenting. This book will reveal your digital blind spots and build positive digital habits so you can reconnect with what matters most to you. Reimagine your distracting digital devices as tools for reclaiming your sanity, time and relationships.

Use Your Mind to Tame Your Tech

Your Best Digital Life

The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

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