<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli - L’innovation technologique au service de la littérature juridique - Testez gratuitement !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Donaldson S: THE PSYCHOLOGY OF MODERN
SELLING

THE PSYCHOLOGY OF MODERN SELLING

How Buyers Think, Why Deals Move, and How Decisions Form

Domain-specific Bodies Of Knowledge In Project Management

This book explores the emerging concept of project behaviour--how people, teams, organizations, and projects themselves behave within project environments. It addresses a critical gap in project management literature by consolidating fragmented insights into a coherent body of knowledge.Project behaviour encompasses two key perspectives: behaviour in projects, which focuses on human actors, teams and organizational dynamics, and behaviour of projects, which views projects as complex systems and agents of change. As behavioural factors gain recognition for their impact on project performance, this volume offers a timely framework to structure and advance this evolving domain. Drawing on diverse research traditions, it clarifies and defines project behaviour, promoting its identity as a distinct stream within project studies.The book synthesizes previously scattered work, updates outdated organizational behaviour applications, and proposes foundational elements for a Body of Knowledge on behaviour in and of projects. Ideal for researchers, practitioners, and educators, it provides tools to better understand the human and systemic dimensions of projects, enabling more effective strategies, improved collaboration, and successful outcomes across varied project contexts.

Developing A Body Of Knowledge In Behavioural Project Management: How And Why People And Projects Behave As They Do

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

AI as Your Co-Founder

The Sentient Startup

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

From the acclaimed author and podcaster of Power Hour comes the inspiring and actionable guide to making better, more intentional everyday decisions to lead us to the life that we want. 'For anyone who wants to make decisions with confidence and clarity, reclaim their mental space, and design a life that truly matters' ? Charles Duhigg, bestselling author of Supercommunicators and The Power of Habit 'A profound yet incredibly practical guide to what is arguably the most important single thing we do, as finite humans in search of meaningful lives: making decisions.' - Oliver Burkeman, bestselling author of Four Thousand Weeks and Meditations for MortalsIt's estimated that the average person now makes around 35,000 decisions each day. We're living in the age of abundance, with more choices than ever before. From everyday mundane choices to big life decisions, the more options we have, the more overwhelmed we become. In Decisions That Matter, Adrienne Adhami - podcaster, business advisor and keynote speaker to industry-leading companies such as Microsoft, Spotify and Range Rover - provides the tools and insights you need to navigate these choices with confidence. Adrienne offers strategies and frameworks to help you make intentional decisions in a world full of distractions. Packed with real-life examples and actionable steps, Decisions That Matter will help you:Overcome procrastination: build the confidence to make effective decisions. Combat decision fatigue: reclaim your time and mental energy by simplifying the decision-making process. Take control of your life: create a life that aligns with your values and goals. Motivating and infused with Adrienne's infectious energy, Decisions That Matter is a manual that empowers you to break free from indecision and make choices with clarity and conviction. -----------------------------------------Praise for Decisions that Matter:'A brilliant, practical guide to overcoming the decision paralysis that plagues our lives. Decisions That Matter is packed full of empathy, wisdom and the best kind of actionable solutions. In a world of endless choices, definitely choose Adrienne.' ? Viv Groskop, bestselling author of How to Own the Room'Adrienne writes with the kind of vulnerability that makes every chapter feel like a chat with a wise, no-nonsense friend. Reading this book is definitely a decision that matters!' - Candice Brathwaite, bestselling author of Sista, Sister, Manifesto and I Am Not Your Baby Mother'In the age of countless options, the ability to make thoughtful decisions has never been more essential - or more difficult. Adrienne Adhami's Decisions That Matter is an insightful guide we need right now.' - Mo Gawdat, bestselling author of Solve for Happy, The Little Voice in Your Head and Unstressable'A must read to help give you confidence in your decision making!' 5-star reader review

How to Make Decisions in A World of Endless Choice

Decisions That Matter

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

We all know what it's like to hold back from making a decisive move, offering our most candid feedback, or even advocating for ourselves because it was easier and safer to take the well-travelled path - but these are also the hinge points that transform reputations, relationships, and results. Drawing on a landmark seven-year study of 34,000 people, JP Pawliw and Bill Benjamin reveal a consistent pattern: in high-stakes moments people hold back an average of 7.56% of what can make the crucial difference between 'taking your shot' and regret at failing to do so. Rounded, they call this gap the 'Last 8%'. The book explores the brain function reasons for this gap and equips readers with effective tools to close the gap. Blending neuroscience, behavioural research, and stories from astronauts, Olympic athletes, Fortune 100 executives, and frontline professionals, THE LAST 8% provides a practical roadmap for acting with decisiveness in pressure situations. It teaches individuals to regulate their biology in the heat of the moment, while also offering leaders a proprietary framework - the Last 8% Culture Map - to build teams and organisations where candour, accountability and trust drive performance.

The Last 8%

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Authors Equity

The 4 Steps That Turn Anyone into a Creative Thinker

How Ideas Work

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

Explore how autonomous AI agents are transforming financial markets and decision-making&nbsp; In&nbsp;Agentic Finance: Mathematics, Architecture, and Governance for AI Agents in Finance,&nbsp;Miquel&nbsp;Noguer&nbsp;Alonso and David Pacheco Aznar examine the emerging field where autonomous AI systems&nbsp;operate&nbsp;independently in financial contexts. The book explores how agentic technologies&nbsp;-&nbsp;AI systems capable of independent reasoning, planning, and action&nbsp;-&nbsp;are reshaping how financial institutions approach analysis, trading, and risk management.&nbsp; The book&nbsp;explores&nbsp;the mathematical foundations powering autonomous AI agents, from the algorithms enabling independent decision-making to the frameworks governing multi-agent financial systems. Readers gain insight into how innovators are applying these technologies across trading, portfolio management, and market analysis, along with the technical principles driving this transformation.&nbsp; Readers will also discover:&nbsp; <ul> <li>The core mathematical concepts underlying autonomous AI systems, including reinforcement learning, optimization, and probabilistic reasoning frameworks&nbsp;</li> </ul> <ul> <li>How leading innovators are deploying agentic AI across trading, risk assessment, portfolio optimization, and financial forecasting applications&nbsp;</li> </ul> <ul> <li>Technical architectures enabling AI agents to&nbsp;operate&nbsp;autonomously while&nbsp;maintaining&nbsp;appropriate oversight&nbsp;and governance in financial environments&nbsp;</li> </ul> <ul> <li>Real-world applications&nbsp;demonstrating&nbsp;how autonomous systems analyze markets, execute strategies, and adapt to changing conditions&nbsp;</li> </ul> <ul> <li>The evolving regulatory and ethical landscape surrounding autonomous AI decision-making in high-stakes financial contexts&nbsp;</li> </ul> Agentic Finance&nbsp;serves quantitative analysts, financial technologists, AI researchers, portfolio managers, and business leaders&nbsp;seeking&nbsp;to understand how autonomous AI systems are transforming financial services. It provides the technical foundation needed to evaluate and implement agentic technologies.

Mathematics, Architecture, and Governance for AI Agents in Finance

Agentic Finance

THE PSYCHOLOGY OF MODERN SELLING

Autres titres sur ce thème