Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Arden T: The Practical AI Guide

The Practical AI Guide

Use ChatGPT, Master Prompts & Build Side Income

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Why Personalization Wins the Customer Experience

Marketing in the AI Era

Business and Management (R0)

Daniel Graff

Mark A. Clark

Dan Li

Lei Xia

Practical Tools for Business Innovation

Design Thinking with Artificial Intelligence

A Sunday Times Business Book of the Year. Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy. 'Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it.' - Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm? The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love, and the planet itself. 'No one ever regrets reading anything Mo Gawdat has written' - Emma Gannon, author of The Multi-Hyphen Method and host of the podcast Ctrl Alt Delete 'Mo Gawdat is my life guru' - Elizabeth Day, author of How to Fail

The Future of Artificial Intelligence and How You Can Save Our World

Scary Smart

The low-grade hum of existential vertigo ends here.
Every time you look at your phone, the rules of reality seem to shift. A new AI model drops, a tech billionaire predicts a utopia of limitless leisure, and a competing pundit warns of an impending, jobless apocalypse. We are experiencing the collective whiplash of a society that has just been handed fire for the second time, and we are all still arguing over whether it's going to cook our dinner or burn down the house.

It's time to stop playing defense and start being the architect.
In DON'T PANIC, creative director and tech translator Glen Day strips away the corporate jargon and sci-fi doom-scrolling to reveal the practical reality of our newly emerging world. Having shaped narratives for global innovators at Google, Microsoft, and Audi, and serving as an advisor for strategic AI programs, Day provides a front-row seat to the actual mechanics of the machine.
This is not a book about how to code; it is a survival guide for your career, your family, and your sanity. Day systematically dismantles the six core panics of the AI era-from the fear of losing your paycheck to the dread of losing your humanity-and replaces them with The Architect's Playbook.

Inside, you will discover the five foundational pillars of the AI era:The Director, Not the Doer: Why the primary skill of the future isn't technical-it's communication.
The Five-Minute Student: How to stay continuously relevant without the burnout of "mastery."
Proof of Human: Why your messy, analog reality is about to become your most valuable professional asset.
Delegating the Drudgery: Using the machine to handle the digital paperwork so you can buy back your life.
Reclaiming the Analog: The intentional U-turn back to the physical world.



The arrival of artificial intelligence is not the end of human usefulness. It is the end of human drudgery. If you are feeling overwhelmed by the speed of change, take a deep breath, open this book, and learn how to drive AI instead of being outrun by it.
Don't panic. The future is a negotiation, not a foreclosure.

DON'T PANIC Here's The Truth About AI

Palgrave Executive Essentials

This book is a timely and valuable guide for innovators, designers, managers, and students who want to boost their design thinking projects through leveraging artificial intelligence capabilities. It offers over 40 traditional design thinking tools enhanced with AI. Each AID tool is ready for use, with specific step by step instructions that require little previous AI knowledge. So, if you would like to use AI to create a “Critical Items Diagram,” deploy “Explorative AI-to-AI Interviews,” build a “Customer Journey Map,” engage in “Rapid Prototyping,” or “Create a Pitch,” there is a tool to support your project!
The authors highlight how AI can support and enhance each phase of the design thinking process — prepare &amp; train, emphasize &amp; define, ideate &amp; select, prototype &amp; test, and implement &amp; learn. In addition to the AID tools, the book provides specific guidance on how to build your own AI Agents for design thinking projects and overviews of over 100 unique AI programs used in this book. Importantly, the authors offer specific means and examples of how AI programs can elevate the success of the design thinking process, offering a solution to the challenge of producing creative outcomes that are also “faster, better and cheaper.”
Created through a collaboration of design and business scholars with members of the Design AI lab, this book blends rich knowledge and practical insight on use of AI for innovation. Packed with real-world use cases, examples, and practical tools, it serves as a valuable resource for both educational and professional settings.
Daniel Graff is Distinguished Research Fellow and Research Director of the Design AI Lab at Tongji University, China. He has 16 years of experience in design innovation and research. He teaches Design Thinking, Design Methods &amp; AI, and Business Model Innovation.
Mark A. Clark&nbsp;is Professor of Management and Faculty Fellow of the Institute for Applied Artificial Intelligence at the Kogod School of Business, American University, Washington DC, USA. His research and teaching centers on team performance, leadership, and collaboration.
Dan Li is a PhD student in the Design AI Lab at Tongji University, China. Passionate about integrating art and technology, she focuses on innovative solutions in smart city visualization, art installations, and branding strategy.
Lei Xia is a PhD student in the College of Design and Innovation at Tongji University, China, and a visiting PhD student in the Ideation Lab at Massachusetts Institute of Technology. He is a product designer and researcher with expertise in user experience, industrial products, and enterprise systems.

Discover how to adapt, adopt, and thrive in an AI-anxious era, written by the man with the compass for our maze Expecting the apocalypse around the corner? This book is your playbook to surviving the rise of machine learning. 71% of workers are anxious about AI. The good news: the machines still need you, and you can make them work for you. Don't Panic cuts through the noise, showing you exactly how this technology works and where it fails, and why your human judgment is more valuable than ever. Instead of focusing on technical skills or abstract predictions, author Nate B. Jones ("AI Nate") begins with the emotional reality behind AI anxiety, drawing on his 20-years experience in the tech industry. He's garnered trust from more than 1 million people to help them stay relevant in a rapidly changing technological landscape. AI might have a planet-sized brain, but just like Marvin the Android from The Hitchhiker’s Guide to the Galaxy, it’s permanently stuck at factory settings. It can’t learn, it can’t adapt, and it can’t gain wisdom. This book reveals why AI's permanent blind spots make human judgment more valuable today than ever before.&nbsp; Worry less, and start owning your future.

AI Optimism for the Mildly Alarmed

Don't Panic

The biggest book of AI know-how out there AI went from the sci-fi future to a must-know technology seemingly overnight. This expanded guide to AI gathers all the essentials in one place, starting with how AI operates and how you can make the most of major AI tools like ChatGPT® and Copilot®. Get savvy on using AI to facilitate your work, school, art, and daily tasks. You'll even learn how to build your own AI tools such as agents, plugins, and custom conversational chatbots. Race to the leading edge of technology by expanding your own intelligence about artificial intelligence. 7 Books Inside... <ul><li>Understanding AI Foundations</li> <li>Prompting and Generative AI Techniques</li> <li>Increasing Productivity with AI</li> <li>Creating Content with AI</li> <li>AI at Home</li> <li>Applying AI in Coding</li> <li>Creating Custom AI Solutions</li></ul>

Artificial Intelligence All-in-One For Dummies

The difference between growing your business and going out of business is your ability to think strategically.The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.In The AI-Driven Leader, you'll learn how to: · Escape operational overwhelm and lead with strategic clarity · Collapse the time it takes to turn data into decisions · Transform your decision-making with AI for strategic advantage · 10x the impact of every employee · Apply real-world examples and prompts to get immediate resultsYou know AI matters, but you're not using it to transform how you think, make decisions, and lead. Your company can adopt AI now and see immediate returns. The AI-Driven Leader provides clear guidance on where to begin, helping you achieve rapid results. With this book, you'll learn how to harness AI as your strategic Thought Partner, enabling you to grow your business, outpace the competition, and get more done in less time.

Harnessing AI to Make Faster, Smarter Decisions

The AI-Driven Leader

Mark Cuban's message on AI is blunt: it is exponential, not linear - get with it or be left behind. His advice for thriving in this era is just as short: be curious.
This book is how you do both.
"I'm an engineer, and understand AI from a technical standpoint. But what I hadn't done yet was actually put it to use. This book spurred my interest and imagination so that I actually used Claude and saw what it could do."
- Mary Uribe-Downs
This book shows you how to do extraordinary things without learning the technical stuff. The newcomer and the seasoned user will both find something here they did not expect - a way of working with Claude that feels less like using an AI tool and more like thinking with a friend.
Claude is the AI built by Anthropic - an artificial intelligence many consider more thoughtful, more capable, and safer than the alternatives most people have tried. If you have used ChatGPT and walked away unimpressed, Claude is the one you have not yet met.
Inside are self-discovered techniques you will not find anywhere else: full 3D design and printing without any CAD training, a complete professional website built in an afternoon for under twenty dollars, live commodity tracking, reverse-engineering real-world parts, and the conductor-and-orchestra method that makes Claude match your thinking exactly.
No technical jargon. No overwhelm. Just a clear, warm, practical guide for real people with real things to accomplish.
Inside this book you will discover:
¿ Why your questions are not working - and the simple shift that changes everything
¿ How to write emails, proposals, books, and blog posts in a fraction of the time without losing your voice
¿ The conductor-and-orchestra technique that gets Claude to match your thinking exactly
¿ How to use Cowork - Claude's autonomous mode - to organize your chaos and deliver finished work while you step away
¿ Practical ways to use Claude for health questions, financial documents, and the hard moments most people face alone
¿ How to build a professional website in an afternoon for under twenty dollars - without learning HTML
¿ How to design and 3D print physical objects by describing them in plain language - no CAD training required
¿ The truth about Claude's limits - what it cannot do, where it goes wrong, and how to protect yourself
¿ How to learn any subject - language, history, sports, music, science - at any age, with the most patient teacher you will ever have
Most small businesses are already good at something. This book is how you take that to the next level - the secrets that turn a working business into a thriving one, without hiring, without overhead, without learning a single line of code.
Whether you are a small business owner whose time is being eaten alive, a writer who has been putting off the book inside you, or a complete beginner who does not know where to start - this book meets you exactly where you are.
No technical background required. No prior AI experience needed.
About the Author
The author spent fifty years in hardware and software - from punch card computing to Carnegie Mellon University, where he holds an honorary appointment as Adjunct System Scientist. He has previously published books on Dragon NaturallySpeaking and Microsoft SAPI. This book brings that same practical teaching style to AI.
One chapter alone could save you hundreds of dollars. Learn how to arrive prepared for a lawyer, understand what your doctor just said, organize your finances before meeting an accountant, or build a website that would have cost thousands at an agency. Real savings, real examples, real numbers - all inside.

Get to Know Claude

Baby University

It's never too early to introduce small children to big ideas!The bestselling science board book series continues to expand! Fans of Chris Ferrie's Pythagorean Theorem for Babies, Organic Chemistry for Babies, and 8 Little Planets will love this introduction to artificial intelligence for babies and toddlers.From the #1 science author for kids comes this next instalment in the bestselling Baby University series.Artificial Intelligence for Babies introduces babies (and grownups!) to the basics of artificial intelligence, explained through easy-to-understand, fun images and explanations.Written by Chris Ferrie - an expert on physics, maths and science - this is the perfect book for enlightening the next generation of geniuses. It's never too early to become a mathematician or scientist!This book features board book pages that are easy for small hands to turn, with fun illustrations that demonstrate the concepts behind AI as simply as possible. Artificial Intelligence for Babies is the perfect entry point for any young mind to begin grasping this exciting area of modern computing, and an excellent addition to the acclaimed Baby University series.Discover more from the bestselling Baby University series: Rocket Science for Babies Neural Networks for Babies Organic Chemistry for Babies Quantum Computing for Babies Bayesian Probability for Babies ...and many more!Chris Ferrie is an award-winning physicist and Senior Lecturer for Quantum Software and Information at the University of Technology in Sydney. He has a Masters in applied mathematics, BMath in mathematical physics and a PhD in applied mathematics. He lives in Australia with his wife and children.

Artificial Intelligence for Babies

真真 Master System Design Interviews with Confidence! 真真
Are you ready to ace your system design interviews and land your dream job at top tech companies? Look no further! Introducing the ultimate resource for aspiring engineers and seasoned professionals alike - the "System Design Interview: 300 Questions and Answers - Prepare and Pass" book bundle!
真真 Comprehensive Guide: Dive deep into 300 carefully curated questions and answers covering every aspect of system design. From scalability and distributed systems to database design and fault tolerance, this bundle has you covered.
真真 Expert Insights: Gain invaluable insights and practical strategies from experienced professionals to tackle even the most challenging interview questions with confidence and precision.
真真 Detailed Explanations: Understand core system design concepts with detailed explanations, real-world examples, and hands-on exercises that reinforce learning and comprehension.
真真 Ace Interviews: Equip yourself with the knowledge and tools necessary to impress interviewers, showcase your problem-solving skills, and secure your dream job in the competitive world of technology.
真真 Prepare for Success: Whether you're aiming for a career advancement or starting your journey in system design, this bundle is your go-to resource for mastering system design interviews and advancing your career in tech.
Don't miss out on this opportunity to level up your system design skills and prepare for success! Grab your copy of the "System Design Interview: 300 Questions and Answers - Prepare and Pass" book bundle today and embark on your journey to success in system design interviews!

Prepare And Pass

System Design Interview

How Ordinary People Are Using AI to Build Extraordinary Lives

The AI Advantage

The Practical AI Guide

Autres titres sur ce thème