Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.
Important topics covered include:
- Annual dollar and participation goals
- Board engagement
- Committee objectives
- First-year plans
- Direct mail appeals
- Quantifiable objectives
- Staff retreats
- Monitoring progress
- Outreach to diverse audiences
- Volunteer involvement
- Analysis and evaluation
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.