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Carlin P: The Name of This Band Is R.E.M

The Name of This Band Is R.E.M

A Biography

«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones, vas a lograr resultados.» Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy en día es saber hacer marketing: comunicar quién eres, qué ofreces y por qué conviene elegirte. Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender. El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía. ENGLISH DESCRIPTION “We’re constantly promoting ourselves all the time, in every aspect of life. That is why this book is for everyone. You can get started today. You don’t need to be fully prepared. Start promoting yourself and adjust as you move forward. The important thing is to take action. And I am convinced that if you apply The Briones Method, you will achieve results.” Everything is a sale. In a world where everyone is competing for attention, those who don’t promote themselves lose out. The most valuable skill today is knowing how to do marketing: communicating who you are, what you offer, and why you should be chosen. Beltrán Briones explains the system he created himself, which proves its effectiveness every day in positioning his company, generating clients, and selling apartments. Through his experience in real estate, the author demonstrates how consistent promotion and public relations can be successfully implemented in any industry. This is a practical guide. A manual for entrepreneurs, professionals, and business owners who want to improve their image and increase demand. It explains which metrics to track, how to test different channels, and how to build a brand that effectively helps drive sales. The Briones Method is based on simple, practical concepts applied to the day-to-day operations of any company.

El método Briones / The Briones Method

The author of Britain at Bay—which The Wall Street Journal called “[perhaps] the single best examination of British politics, society,&nbsp;and&nbsp;strategy [from 1938 to 1941] that has ever been written”—picks up his sweeping social history in 1942, when what was once a regional war has become an intricate, globe-spanning conflict, with profound consequences for the British Empire and for a British people already exhausted after more than two years of fighting. “The Japanese, gone berserk, have struck in the Pacific, joined up with the Axis, declared war on us,” one British soldier wrote in his diary. “So the Yanks are now our comrades in arms, and the whole world’s ablaze.” By 1942, Churchill found himself facing a vastly different war than the one he’d inherited from Neville Chamberlain back in 1940. In the East, the Soviets, provoked by Hitler, were now a co-belligerent, if not exactly a firm ally. And the aid he’d so longed for from across the Atlantic had finally arrived, when Pearl Harbor pushed America to end its “dithering and buggering about.” But with Parliament and the public losing faith in him, Churchill had to manage a war that now stretched into the Pacific and Indian oceans, threatening Britain’s colonies, all the while negotiating a new relationship with Roosevelt and Stalin—two jostling, unpredictable comrades-in-arms who were quite prepared to carve up the world to their own satisfaction. In this sequel to his prizewinning Britain at Bay, Alan Allport completes his superlative history of Britain’s role in World War II, once again weaving together the political, military, social, and cultural to tell a multifaceted story of a country forced to endure the profound stresses of total war. Now, Britain is no longer at bay. But any victory still remains far off, and its costs will be great. Can the British win the war without sacrificing so much along the way that they then lose the peace?

The Epic Story of the Second World War, 1942-1945

Advance Britannia

From the New York Times bestselling author of Provence, 1970, a lively, dramatic account of the rise of French “nouvelle cuisine,” and the renegade chefs of the 1960s and 70s who revolutionized modern cooking. In The Secret History of French Cooking, Luke Barr takes readers inside the culinary rebellion that upended the staid French food world and reinvented the role and cultural importance of chefs and restaurants. The very idea of the chef as creator—as innovator, artist, auteur—can be traced back to the legendary Paul Bocuse, Michel Guérard, and the Troisgros brothers, among other colorful characters. The techniques they pioneered-- fresh food, globally inspired ingredients, shorter cooking times, and avant-garde methods-- both shocked and inspired the restaurants of the day. The book also tells the largely unknown story of a group of women chefs, including Simone Lemaire, Christiane Massia, and Olympe Nahmias, who fought for recognition in the all-male culinary establishment of the 1970s, and the villainous, all-powerful food critic who cast a shadow over the era. This is a tale of rivalries, global success, and a ferocious backlash; of celebrity, money, politics, and incredibly delicious food. The Secret History of French Cooking reveals the origins of modern food and restaurant culture—the way we eat today.

The Outlaw Chefs Who Made Food Modern

The Secret History of French Cooking

The Guide to Generational Wealth

Rich Mom

A giant of the political left, Rosa Luxemburg is one of the foremost minds in the canon of revolutionary socialist thought. But she was much more than just a thinker. She made herself heard in a world inimical to the voices of strong-willed women. She overcame physical infirmity and the prejudice she faced as a Jew to become an active revolutionary whose philosophy enriched every corner of an incredibly productive and creative life—her many friendships, her sexual intimacies, and her love of science, nature and art. Always opposed to the First World War, when others on the German left were swept up on a tide of nationalism, she was imprisoned and murdered in 1919 fighting for a revolution she knew to be doomed. In this beautifully drawn work of graphic biography, writer and artist Kate Evans has opened up her subject’s intellectual world to a new audience, grounding Luxemburg’s ideas in the realities of an inspirational and deeply affecting life.

A Graphic Biography of Rosa Luxemburg

Red Rosa

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

The Che Guevara Library

En una carta a su madre en 1954, un joven Ernesto Guevara escribió: "Las Américas serán el teatro de mis aventuras de una manera mucho más significativa de lo que yo hubiera creído". En America Latina se&nbsp;narra la historia de esas aventuras, trazando la evolución del Che desde el joven e impresionable estudiante de medicina al "guerrillero heroico", asesinado a sangre fría en Bolivia. A lo largo de diecisiete años, esta antología se nutre de los archivos personales de su familia y ofrece lo mejor de los escritos del Che: ejemplos de su periodismo, ensayos, discursos, cartas e incluso poemas. A medida que el Che documenta sus primeros viajes por América Latina, su participación en las revoluciones guatemalteca y cubana, y su ascenso a la prominencia internacional bajo el mando de Fidel Castro, vemos cómo su ferviente compromiso con la justicia social moldeó y fue moldeado por el continente al que llamó hogar. Casi la mitad de este libro se publica por primera vez y es anterior a la llegada del Che a Cuba con la expedición guerrillera de Fidel Castro en 1956. También se incluyen sus notas para su libro inacabado, The Social Role of Doctors in Latin America.

Despertar de un continente

América Latina

The Founders of Britain Quartet

A brilliant recreation of the golden age of the Anglo-Saxon kingdom of Mercia - its landscapes, peoples, conflicts, power structures and political geography. The eighth century has long been a neglected backwater in English history: a shadowland between the death of Bede and the triumphs of Ælfred. But before the hegemony of Wessex, the kingdom of Mercia - spread across a broad swathe of central England - was the dynamic heart of a kingship that discovered the means to exercise central political authority for the first time since the Roman empire. That authority was used to construct trading networks and markets; develop economic and cultural links with the Continent, and lay the foundations for a system of co-ordinated defence that Ælfred would reinvent at the end of the ninth century. Two kings, Æthelbald (716-757) and Offa (757-796) dominate the political landscape of the rising power of Mercia. During their reigns, monasteries became powerhouses of royal patronage, economic enterprise and trade. Offa constructed his grandiose dyke along the borders of the warlike Welsh kingdoms and, more subtly, spread his message of political superiority through coinage bearing his image. But Æthelbald and Offa between them built something with an even more substantial legacy - a geography of medieval England. And they engineered a set of tensions between kingship, landholding and church that were to play out dramatically at the dawn of the Viking Age. In this, the latest of his sequence of histories of Early Medieval Britain, Max Adams re-connects the worlds of Oswald, Bede and Ælfred in an absorbing study of the landscape, politics and society of a fascinating century.

King Offa and the Birth of the Anglo-Saxon State, AD 630–918

The Mercian Chronicles

Exposes the anatomy of organizational harm and how to save institutions from toxic culture While we often read about corporate scandals, we are left wondering: why do organizations keep causing harm?​​​​​​​ Benjamin van Rooij and Nicholas Lord argue that to truly understand and address the impacts of dysfunctional organizations we must look beyond the senior executives and/or leaders and understand the deeper problems in the organization itself. To do so, Toxic uses dozens of in-depth case studies to connect the dots between various scandals and illustrate the deeper toxic patterns within organizations that lead to them. Each chapter recounts compelling stories of individuals caught within these toxic systems and addresses urgent societal challenges such as environmental degradation, the opioid epidemic, the harms of social media, and police abuse. Stories include: <ul><li>Boeing focusing so much on its day-to-day share price that it lost sight of ensuring the long-term safety of its 737 MAX airplanes.</li><li>Volkswagen experimenting with monkeys locked in cages breathing exhaust fumes in a desperate attempt to deny the harm of its “clean diesel” engines.</li><li>How the Oakland Police Department taught its rookies to engage in racist and abusive policing practices, resisting decades-long attempts to reform the department.</li></ul> Revealing, accessible, and engaging, Toxic, breaks down the core characteristics of toxic organizations and shows readers how to recognize and address toxicity in their everyday lives.

How Organizations Go Bad

Toxic

Iranian Great Entrepreneurs

Any country that has attained a suitable station in today's world and positioned itself finely is because of years of ceaseless effort and attitude of the great women and men, who through unrivaled courage and perpetual perseverance, have left an aesthetically splendid legacy for all to live and abide by. In the world of trade and entrepreneurship in Iran, a large number of wonderful and decent folks, be it in pre- or post-revolutionary years, have labored intensely to enable the constant growth of the country's economy, and create job opportunities for the masses.

Dr. Reza Yadegari and his esteemed wife, Ms. Mahshid Sanaeefard, are the only researcher couple actively involved in the Iranian entrepreneurial scene ever since 1997 when they were in their 20s. The highly distinguished and academically accredited wife and husband have spent a better part of their lives researching the greatest Iranian entrepreneurs, and as a result have conducted interviews with over five hundred such top-notch entrepreneurs across the country. Their valuable works and acclaimed books have earned them many prestigious awards, including the 'Jalal Al-e-Ahmad Prize.'
Finally, the Dr. Yadegari and his wife's overall goal and the objective is to introduce the Iranian economy and entrepreneurs to the rest of the world.
Dr. Reza Yadegari
Dr. Mahshid Sanaeefard
Aryaan Yadegari
Lilyaan Yadegari

Refah Tea and The Green Tea Industry in Iran

Entrepreneurship as done by Yousef Ebrahimi

Una lectura para emprendedores que prefieren los consejos honestos a las fórmulas mágicas. Detrás de cada negocio que perdura hay decisiones, tropiezos y aprendizajes que rara vez se dan a conocer. En Horneando el éxito, Gabriel Torres abre la cocina de Pan Gabriel para compartir todo lo que aprendió mientras la construía desde cero. Esta marca de pan saludable empezó como un pasatiempo de fin de semana y hoy llega a las mesas de todo el país a través de 17 sucursales y más de 150 distribuidores autorizados. Este libro va más allá de una historia personal; es una guía práctica para quien sueña con emprender o busca darle rumbo a un proyecto que ya está en marcha. Capítulo a capítulo, Gabriel nos comparte cómo convertir una pasión en un negocio viable, llevar finanzas sanas, escuchar al cliente para innovar, cuidar a tu equipo y mantener el equilibrio entre el trabajo y la vida personal. Además, cada sección cierra con ejercicios pensados para llevar las ideas a tu realidad: definir tu propósito, calcular tu colchón financiero, transformar un tropiezo en oportunidad y reconocer los valores que guían tus decisiones. Escrito desde la experiencia de levantar una empresa en México, con sus aciertos y sus errores, Horneando el éxito acompaña a quien quiere emprender con propósito y paciencia. Porque el éxito, como el buen pan, pide tiempo, dedicación y la disposición de volver a intentarlo las veces que haga falta. ENGLISH DESCRIPTION A must-read for entrepreneurs who prefer honest advice over magic formulas. Behind every enduring business are decisions, setbacks, and lessons that rarely make it into the spotlight. In Baking Success, Gabriel Torres opens the doors to Pan Gabriel to share everything he learned while building the company from the ground up. What began as a weekend hobby has grown into one of Mexico’s leading healthy bread brands, now reaching tables across the country through 17 retail stores and more than 150 authorized distributors. More than a personal story, this book is a practical guide for anyone dreaming of starting a business—or looking to take an existing venture to the next level. Chapter by chapter, Gabriel shares how to turn a passion into a sustainable business, manage healthy finances, listen to customers to drive innovation, build and care for a strong team, and maintain balance between work and personal life. Each chapter concludes with practical exercises designed to help readers apply these lessons to their own journey: defining their purpose, calculating a financial safety net, turning setbacks into opportunities, and identifying the core values that guide their decisions. Written from the firsthand experience of building a business in Mexico—with all its successes and failures—Baking Success is an inspiring companion for entrepreneurs who want to build with purpose, patience, and resilience. Because success, like great bread, takes time, dedication, and the willingness to keep trying until you get it right.

Horneando el éxito / Baking Success

A practical guide for senior leaders whose results and expertise have not earned them broader organizational responsibility. Former global C-suite executive and executive coach reveals why strong performance is not enough for senior advancement and what leaders must show to be trusted with more. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Executive coach and former global C-suite leader Azhar Syed identifies six familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li> </ul>Each metric represents a meaningful accomplishment, but none fully answers the question senior decision-makers are asking: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right can work against someone who has not learned to build alignment and shared ownership, and why a powerful sponsor cannot make an advancement decision defensible on the leader’s behalf. Readers will learn what broader responsibility requires, how to present the evidence decision-makers need, and how to distinguish between a barrier they can address and one embedded in the organization. Clear and candid, this book helps senior leaders understand what they must demonstrate before others will confidently trust them with more.

Why Your 6 Career-Building Metrics Wont Get You to the Topand What Will

When Trusted with More

The Name of This Band Is R.E.M

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