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Suna A: The Memory Architect

The Memory Architect

What the Mirror Sees

6-Minute Smarts

You want EVERYONE to feel included in your organization, because you know that when all employees, no matter their identities and backgrounds, are valued for what they uniquely offer, magic happens.But talking about Diversity, Equity &amp; Inclusion (DEI) is surprisingly hard. It strikes at our core values and beliefs, and people get uncomfortable, which is why so many organizations get stuck. Draw on an insight new model that will help you lead beyond the discomfort and develop a truly inclusive mindset. It's a lifetime's work, but it starts in just 6 minutes!

The Inclusion Mindset

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

A Practical Guide for High-Performing Organizations

Culture by Design

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Illustrated with examples from the story and compelling case studies, this engaging book provides the resources and tools to support teams on their sometimes-tumultuous journey to success.In the face of turmoil and tragedy, a crew of "amateur" sailors piloted their tiny vessel--the AFR Midnight Rambler--through a treacherous storm to achieve victory in a world-renowned sailing competition. Their triumph--perhaps even their survival--owes itself to their astonishing commitment to teamwork: an alchemy of cooperation, trust, planning, and execution.The Sydney to Hobart Yacht Race is among the most demanding sailing competitions in the world. Unpredictable seas make the approximately-630-nautical-mile course grueling under the best conditions, but the 1998 race proved to be the most perilous to date when a sudden and violent storm struck. Six sailors perished and another 55 were saved in what became the largest search and rescue operation in Australia's history. But even while bigger, better-equipped yachts attempted to maneuver around the storm, Ed Psaltis and his crew on the AFR Midnight Rambler made the daring decision to head directly into its path.Author Dennis N.T. Perkins chronicles their nearly four-day ordeal and draws parallels to the world of business, revealing how teams: <ul><li>can work together to overcome obstacles, </li><li>Use teamwork to achieve goals and beat challenges, </li><li>And succeed during difficult times.</li></ul>Into the Storm will help your team achieve extraordinary feats--together.

Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race

Into the Storm

COMPLICIT

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries. Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break a business, Phelps teaches seasoned and would-be entrepreneurs alike how to implement this playbook for building, scaling, and maintaining truly mind-blowing companies of all types. In Blow Their Minds, Phelps offers readers a proven playbook for breakthrough success, tackling questions such as: <ul> <li>How do I create the craveable product or service that is the basis of a great business?</li> <li>How do I find—and protect—the authentic vibe of my brand?</li> <li>How do I scale a business without losing what makes it great?</li> <li>How do I choose and attract the best talent—both employees and investors?</li> <li>How can I break through the noise of social media?</li> <li>How do I create an insanely fun and exciting workplace?</li> <li>How do I know when it is time to sell a business?</li> <li>How do I blow customers’, clients’, employees’, and investors’ minds, over and over again?</li> </ul> Drawing from his remarkable experiences at Wetzel’s Pretzels, Blaze Pizza, and Dave’s Hot Chicken, Phelps shares revealing stories and actionable insights about how he and his team have made use of this playbook to grow their companies and achieve unprecedented results in some of the most competitive markets in the world. Blow Their Minds is an accessible, story-driven, relatable guide to rising above your competitors, taking a brand to global scale, and having a fantastic time while doing so. What’s more, it delivers on Phelps’s personal conviction regarding the higher purpose of the entrepreneurial endeavor—that the best reason to build and scale a business is to transform the lives of everyone you touch along the way.

The Proven Playbook for Building and Scaling an Insanely Great Business

Blow Their Minds

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In The One-Percent Edge, you will learn how to: <ul><li>put energy into profitable areas and trim dead weight, </li><li>raise prices by selling value instead of things, </li><li>access new markets by adapting products or services, </li><li>turn customers into brand ambassadors, </li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

Small Changes That Guarantee Relevance and Build Sustainable Success

The One-Percent Edge

Don't burn out. Burn bright.10 SIMPLE HABITS TO PERFORM AT YOUR BEST AND LOSE THE STRESSAre you feeling overwhelmed at work? Is the line between your professional and personal life fading away? If you want to keep achieving without the personal cost, this is the book you need.Nick Petrie has spent two decades studying sustainable performance in demanding environments, from Fortune 500 businesses to the FBI, elite sports teams and the US Navy SEALs. He has seen countless hard-working professionals wrestle with a trade-off between career success and personal wellbeing. In a global study he led over five years, Petrie and his team discovered a small, remarkable group of individuals - the 'thrivers' - who cracked the code to maintaining peak performance without sacrificing their health or happiness.Learn what the thrivers do differently and how to apply it in your own life:¿ Pulse between modes of work instead of grinding in one gear¿ Reduce stress by ruminating less¿ Find your opposite world- the activities that genuinely recharge you¿ Cross your daily Kármán line so work doesn't follow you homeIt's time to take back control. Don't burn out. Burn bright.

10 Habits to Sustain High Performance in an Always-on World

Burn Bright

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn: <ul><li>The mindset shift that turns your team into "owners" who chase outcomes and not paychecks.</li><li>How to extend trust at scale and watch your people rise to meet it.</li><li>How to embed culture so deep your team carries it forward without you in the room, and a full toolkit of frameworks to drive excellence at every level.</li></ul> You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

How can we fix what we can't see? The norms crushing innovation—and our joy—are finally made visible. All 24 of them. In Our Best Work, Nilofer Merchant names the 24 invisible norms—born of hierarchy, control, and a worn-out model of capitalism—that limit us all. Along the way, she dismantles some of management’s most beloved ideas:<ul><li>Servant Leadership</li><li>Personal Branding</li><li>Speaking Up</li><li>Performance Reviews</li><li>Move Fast and Break Things</li></ul> These aren’t just ideas that fall short—they are daily routines that trap us in the past. Merchant exposes how and why they fail us. But it’s not enough to know the problem, we must also know how to move forward. She lights the path to the future by providing the 24 leading indicators that bring out the best of us and the best of us.&nbsp;Each chapter closes with a concrete practice, so teams can turn insight into action.Ranked among the world’s most influential management thinkers by Thinkers50, Merchant brings an unmatched range of experience: from her start as an administrative assistant to shaping strategy at Apple and early-stage startups to serving on corporate boards. She has experienced the realities of power from every seat at the table, across industries, and around the globe. Her ideas have already reshaped companies—and their futures. With this incisive take, Merchant offers a clear and collective path to do our best work, including:<ul><li>Unlocking the essential source of innovation: new and novel ideas</li><li>Replacing competition with trust</li><li>Creating the solutions of tomorrow, not just today’s profits</li></ul> If you’ve tired of self-help fixes or the latest fads, Our Best Work offers another way: by changing the rules of work itself.&nbsp;

Break Free from the 24 Invisible Norms That Limit Us

Our Best Work

The Memory Architect

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