The Marketing Firm, Volume I

As a Measure of Social Welfare Function

The Social Forces That Invisibly Shape Our Economic Behavior

How to Use Psychological Insights in Marketing

How Psychology and Innovation Create a Winning Retail Strategy

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

Demand, Discounting, Methods, and Applications

The Social Art of Influence

An Accessible Introduction to the Economic Science of People

The Hidden Power of Nonverbal Communication

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