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Allison J. Pugh

The Last Human Job

The Work of Connecting in a Disconnected World

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

Ever wondered how the internet knows exactly what you want-sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.In today's hyperconnected world, you aren't just browsing-you're being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you'll buy next.Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.Inside, you will uncover: <ul><li><ul><li>How your customer journey is engineered online, from awareness to post-purchase behavior.</li><li>How your cognitive biases intensify in digital environments - including social proof, scarcity, and choice overload.</li><li>How AI, personalization, and marketing analytics influence what you see, trust, and choose.</li><li>How e-commerce platforms, social commerce, and digital communities shape your loyalty.</li><li>What keeps your attention hooked on social media - algorithms, influencers, and engagement loops that drive online behavior.</li><li>The future of digital marketing and consumer behavior-AR shopping, conversational AI, subscription models, and seamless payment systems.</li></ul>With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you're developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you'll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.
</li></ul>

Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce

Digital Consumer Behavior Essentials

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. 
Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. 
Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

What if the biggest obstacle to your success isn't your team, your competition, or even the economy? What if it's the invisible rug you keep tripping over?

We all have rugs. Outdated habits trip us up. Silent expectations catch us off guard. Limiting beliefs go unquestioned for years. These hidden barriers sabotage our progress in life and leadership until disruption finally forces us to confront them.
RUG: How to Move What You Are Tripping Over and Lead with H.E.A.R.T. reveals how to uncover the patterns holding you back. You'll discover how to move beyond mere survival and lead with clarity, courage, and purpose.

This book centers around the H.E.A.R.T. Powered Leadership(TM) framework: Humanize, Empower, Ascend, Reimagine, Transform. It offers both deeply personal insights and practical guidance for leading with empathy, resilience, and vision.
Sherry Whitaker Budziak and Kevin G. Ordoñez have co-authored this blend of lived experience and actionable insight. Every chapter includes real-world stories, reflective prompts, practical exercises, and micro-moves you can implement immediately. Read it cover to cover or return to specific chapters whenever you need wisdom or fresh perspective.

In these pages, you'll learn how to:
Humanize people and yourself by seeing the person behind the screen, the data, and the role while giving yourself the same compassion you extend to others.


Empower others through trust that sparks creativity and courage.


Ascend into your full potential and rise above fear, even when uncertainty clouds the path ahead.


Reimagine outdated systems and assumptions that no longer serve you.


Transform yourself and your organization into something stronger.



RUG will forever change how you view leadership, disruption, and yourself. Whether you want to advance your career, inspire your team, spark innovation, strengthen resilience, take bold risks, or simply lead with greater clarity and courage, this book provides the mindset and tools to unlock your full potential.

Order your copy of RUG: How to Move What You Are Tripping Over and Lead with H.E.A.R.T. today. Discover the power of leadership when it starts with H.E.A.R.T. Everything begins with moving the rug.

How to Move What You're Tripping Over and Lead with H.E.A.R.T

Wie Frauen sich in einer Welt durchsetzen, die es ihnen schwer machen will - 15 Inspirationen

Zukunft ist kein Männerding

The Gods Must Be Crazy!

Two civilizations are building the same technology through entirely different logics. One is gilded and theatrical. The other is turbid and relentless. Most investors are watching only one river.
Dragon vs. Eagle is a contrarian strategic forecast that exposes how China's autonomous vehicle manufacturing machine-led by BYD, XPeng, Huawei, and a new generation of pure-play operators like WeRide and Pony.ai-is quietly overtaking the American robotaxi narrative built around Waymo, Tesla, and a $1.5 trillion valuation illusion.
Using the proprietary M¿y¿ Meter, this autonomous vehicle investment guide reveals the staggering per-vehicle valuation gap: Waymo at ~$50 million per vehicle versus WeRide at ~$3 million. The Dinosaur Meter scores the fragility of legacy automakers-Ford (83.4), Volkswagen (79.1), Toyota (70.6)-against a refinancing wall that the capital markets have not yet priced.
At the heart of the analysis is the 'Industrialiser' archetype: how China's state-directed electric vehicle supply chain has driven hardware costs from $150,000 to $150, producing a massive 'Data Monsoon' from BYD's God's Eye ADAS system-now generating 150 million kilometers of driving data per day across 21+ million vehicles. This is not a car story. It is the birth of the first mass-produced embodied intelligence platform.
The book maps the Interdependency Web connecting five nodes-autonomous mobility, logistics, robotics, distributed energy, and financial data rails-and provides a complete investment framework: the Quarter-Kelly position-sizing model, the Six Temples taxonomy, and Three Monsoons scenario planning for 2030-2035.
For investors navigating the US-China technology war, tariff policy, semiconductor export controls, and the LiDAR cost curve revolution, Dragon vs. Eagle delivers what no other book does: the boatman's manual for reading both rivers at once.
From the author of The Gods Must Be Crazy II: A Rooseveltian Renaissance for Trump 2.0, with three decades of Fortune 10 strategic consulting across 40+ countries, Six Sigma Master Black Belt and TOGAF9 credentials, and field expertise spanning the geopolitical risk landscape from BIG4 boardrooms to the ancient ritual traditions of Kerala.

The Trillion-Dollar Autonomous Demolition Derby

The Gods Must Be Crazy! DRAGON vs. EAGLE

Law, Theory and Practice

Insurability of Emerging Risks

'Ludic Images' explores the dynamic interplay of moving images, games, and interactive media. In the wake of the digital turn, playful and game-related aesthetics have emerged as central forces in shaping contemporary image cultures-from cinematic cut scenes and augmented reality games to virtual reality environments and mobile interfaces. This volume investigates the technological, aesthetic, and narrative dimensions of ludic images, connecting game design, digital scenography, and interactive media practices with approaches from media theory, philosophy, art and design, perceptual studies, semiotics, computer graphics, and image science. 
By examining the sensory, cultural, and cognitive conditions of playful images, 'Ludic Images' contributes to a deeper understanding of how games, interactivity, and digital imagery transform our modes of perception, narration, and participation in the postmodern image era.

The Moving Image between Game, Play and Interaction

Ludic Images

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.

Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences 
- Integrate AI, Web3 and immersive environments into measurable engagement strategies 
- Use proven insights to govern innovation and mitigate technology adoption risks 
- Lead transformation that connects business performance with customer outcomes 

Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership

Using Emerging Technologies to Transform the Customer Journey

Customer Engagement Strategy

Sustainable Finance

As the landscape of wealth management undergoes significant transformation, driven by advancements in technology, an increasing emphasis on sustainability, and a generational shift within the industry, this comprehensive volume explores cutting-edge sustainable financial management strategies. It highlights the integration of Artificial Intelligence (AI), Sustainable Development Goals (SDGs), and Environmental, Social, and Governance (ESG) criteria.

The comparison between passive and active asset management is examined to help readers understand the resilience and suitability of each strategy. The book also looks at ESG (Environmental, Social, and Governance) strategies and SDG (Sustainable Development Goals) aligned investments, providing illustrative case studies for both. It discusses active ownership and stakeholder strategies, highlighting the unique contributions of female shareholder activism.

The book scrutinizes the regulatory environment, focusing on how global financial hubs define and promote sustainable investments. It also analyzes impact investing with a focus on measuring impacts and returns using practical case studies. The rise of green fintech, the concept of assetization, and the implementation of AI in asset management are explored. Key findings emphasize the resilience and sustainability in portfolio strategies and new KPIs. The book provides a guidelines for sustainable finance practices that align with global sustainability goals. It appeals to finance professionals wanting to learn how to build a sustainable and resilient investment portfolio.

Creating Resilient and Sustainable Portfolios

Sustainable Asset Management

Bobiverse: Book 3

All These Worlds

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Ways to create a more sensory experience</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

The Last Human Job

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