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Catalogue complet

Allison J. Pugh

The Last Human Job

The Work of Connecting in a Disconnected World

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

#1 New York Times bestselling author Adam Grant illuminates the surprising science behind strong connections A vibe—a special connection between people that creates a spark—is an engine of happiness and success. Yet building meaningful ties is one of the most pressing problems of our time. As social media forces face-to-face interaction behind digital screens, communication gets outsourced to AI, and the world becomes more polarized than ever, our loneliness crisis shows no signs of slowing. To reveal how we can forge faster, stronger, and longer bonds, Grant offers groundbreaking studies, expert insights, and myth-busting stories. Filled with the eye-opening takeaways that have brought millions of readers to his books, Vibe teaches us that similarity is not necessary for solidarity, chemistry doesn’t always happen quickly, and closeness doesn’t always take time. Along the way, Grant introduces us to a crew of astronauts who learned to trust people they don’t like, a comedy troupe that swears by taking time apart as a key to staying together, a band that grew closer by learning to fight more, and a journalist who designed a gathering that led to seventy-eight marriages. He also opens up about his personal struggles to find his place as a shy introvert and the lessons that propelled his transformation into an enthusiastic convener. Through these examples and more, Grant uncovers the keys to creating deeper relationships and tighter communities. Vibe will change how you approach your interactions. No matter how good you are at connecting, you can always get better—and help others get better too.

The Secrets of Strong Connections in a Lonely World

Vibe

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

This open access book assesses whether European data regulation can be amended in light of contemporary technological developments. In an era when data powers our daily lives, economies and societies, data regulation is essential. However, European data regulation is still premised on concepts and foundations that were developed more than 50 years ago. The book offers an in-depth exploration of the European data regulatory landscape, from its historical roots to the challenges posed by new technological advancements. Through a detailed legal and technical analysis, it explores key data categories - such as anonymised, pseudonymised, aggregated, sensitive data, and metadata - highlighting their fluid and changing nature and the growing possibilities for transitioning between them. By identifying regulatory tensions and challenges arising from various technologies, such as AI, Big Data, and quantum computing, the book offers policymakers, legal scholars, computer scientists and data protection experts different perspectives on how to reshape future privacy and data protection legislation in a rapidly advancing technological world. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

The Past, Present, and Future of European Data Regulation

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

This book focuses on contemporary problems related to fraud and risk in commercial law.

It has been said by some that we are in a 'golden age of fraud'. In part this has been caused by globalisation, technological changes and the financialisation of business. This has resulted in the creation of automated linkages with integrated supply chains and the creation of systemic risks, which have been exacerbated by new forms of intangible assets like tokens and their ease of movement. While regulation has ebbed and flowed given the desire of governments to generate economic growth, as well as the distrust of their coercive powers, the courts have sought to strike a balance between considerations such as commercial certainty and fairness.

The book provides an analysis of key contemporary issues on the theme of fraud and risk in commercial law, including: technology and fraud, secondary liability and 'failure to prevent' economic crime, abuse of business entities, insolvency and creditor protection, injunctions and other orders, cross-border issues, the relationship between regulation and private law, and solutions for policy makers.

Fraud and Risk in Commercial Law

Beiträge zum ausländischen und internationalen Privatrecht

In 1992, the German Bundesgerichtshof held that 'enforcing lump-sum punitive damages of a not inconsiderable amount in Germany is clearly incompatible with fundamental principles of German law'. Whereas German courts have maintained this outright rejection of foreign punitive damages awards, many other jurisdictions have developed a more nuanced approach in recent years. Against this background, this first of two volumes dedicated to the changing law of damages addresses the reasons for the general hostility to punitive damages in civil law jurisdictions, their evolution in US law, and recent developments in international law before looking more closely at six countries to answer the question: 'Who is (Still) Afraid of Punitive Damages?'

A Turning Point for Punitive Damages? / Zeitenwende beim Strafschadensersatz? Volume I

Who's Afraid of Punitive Damages?

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Ways to create a more sensory experience</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

Why unfettered free-market capitalism endangers democracy—and what to do about it. In Private Power and Democracy’s Decline, Mordecai Kurz explores the relationship between free-market capitalism and democracy. He shows that technology has made capitalism different from what was envisioned in the Age of Enlightenment. Technology creates centers of market power and monopoly concentration that result in a society in which some people are enriched immensely while many workers’ livelihoods are often destroyed. Contrary to conventional thinking, technological competition does not remove market power, which becomes a permanent fixture of free-market capitalism. Such private power creates political inequality and generates forces that cause democracy’s decline and possible destruction. Applying these ideas to the US, Kurz shows that today’s problems begin in the 1980s with the policy of unregulated free-market capitalism. Coupled with the information technology revolution, this created a techno-winner-takes-all economy—leading to a second Gilded Age of unsustainable inequality and extreme political polarization. In the last 50 years, the economy “boomed” for some while leaving the majority of America’s workers behind. Kurz concludes that only regulated capitalism can support democracy so that the benefits of technology are more equally shared and no person’s livelihood is destroyed to enable others to be enriched. To save democracy, he proposes a “restoration-of-livelihood” policy, offering firms managerial flexibility to maintain rising productivity while ensuring that technology does not destroy the livelihood of others.

How to Make Capitalism Support Democracy

Private Power and Democracy's Decline

'Extraordinary... beautifully written, clear-eyed and engaged in the deepest ethical questions of our day' Rory Stewart A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Routledge Studies in Organizational Change & Development

The Covid-19 pandemic revolutionized the workplace, pushing organizations to rapidly adopt remote and hybrid working models. As we emerge from the lockdown, hybrid working has become a permanent fixture in many industries. However, the shift has created uncertainty for both employees and employers. While many workers demand flexible working conditions, organizations are grappling with how to maintain collaboration, innovation, and organizational cohesion in a more fragmented environment. This book explores these dynamics, focusing on the ongoing challenges and opportunities brought about by hybrid work arrangements. The rise of artificial intelligence (AI) introduces a second layer of complexity to the workplace. With the potential to transform job roles, workflows, and even decision-making processes, AI presents both opportunities and risks. This volume brings together experts in organizational development to examine how AI is reshaping the future of work. Contributors will discuss how these changes are impacting career trajectories, employee engagement, and the traditional structures of organizational development. Through a mix of theoretical insights and practical case studies, this book offers a comprehensive exploration of how hybrid working and AI are shaping the future of organizations. Providing valuable insights into navigating these transformative shifts, this volume will be of great interest to researchers, academics, practitioners, and those interested in the evolving world of work.

The Impact on Organizational Development

Hybrid Working and AI

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives &gt;Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

The Last Human Job

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