The Innovator’s Imperative

Rapid Technology Adoption for Digital Transformation

Based on research conducted at Villanova University's School of Business, the book describes technology adoption in the 21st century. It presents a technology adoption process driven by competitive fear, speed, and digital transformation. It is a process that is inexpensive, indiscriminate, and disconnected from adoption categories or bell curve

janvier 2023, env. 180 pages, Anglais
Taylor and Francis
978-1-03-247658-2

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