The Good Guy Myth

They Say The Good Guy Finishes Last... But what happens when capable, principled people start to believe it? They hold back, question whether they have what it takes, or begin to think they must become more aggressive, political or less authentic to succeed. Character matters. But character alone does not replace courage, competence, judgement, or action. Now, more than ever, we need values-based leaders to step forward when the moment calls. The Good Guy Myth shows how good people can become more confident, more skilled and more impactful leaders--without selling their souls. THE SCALE METHOD: Inside this book, you will discover -- SEEK // CHALLENGE // ACQUIRE // LEVERAGE // ELEVATE Seek the movements that call you to lead--and step forward without waiting for confidence or permission. Challenge the fears, habits, and assumptions that hold you back. Acquire the judgement, courage, and assertiveness to lead effectively. Leverage your values and strengths in the decisions that matter most. Elevate your impact on people, productivity, profit, purpose, and personal fulfillment. Each chapter includes a Good Guy Practice designed to turn insight into action and build toward a personal 90-day leadership commitment. STOP STANDING BACK. STEP FORWARD AND TAKE YOUR PLACE.